Aquent

Aquent is officially carbon negative. 🌱 Aquent believes in leaving the world a better place than we found it. As a leader, not a follower, we're challenging the status quo and redefining what's possible to tackle the urgent issue of climate change. This is why we are excited to become the first company in our industry to achieve carbon-negative status. Not only are we offsetting our emissions, but we're actively removing carbon from the atmosphere through innovative approaches that benefit our staff, clients, talent, and local communities. Hear Chris Bambacus, Director of Social and Environmental Responsibility, explain how we’re taking action. Learn more about our climate action strategy on our webpage. Link in comments. 🔗 #carbonnegative #sustainability

In today’s volatile market, adaptability is key for growth and success. Brian Shellhorn, CCWP, and Sandra Lopez dive deep into how modern CMOs can drive ROI and innovation by embracing external partnerships in their latest blog. The business landscape demands more than just cutting-edge strategies; it requires agility and resourcefulness. Collaborating with external talent—whether through agencies, freelancers, or specialized teams—empowers organizations to tap into unparalleled expertise and scalability. This approach not only manages costs but also aligns seamlessly with evolving marketing goals. As financial constraints tighten, CMOs have the opportunity to lead by example—prioritizing partnerships that deliver measurable impact while optimizing their teams’ capabilities. #MarketingInnovation #ROI #BusinessStrategy

Navigating the Noise: Building Enduring Brands in a World of Distraction How do you build a brand that endures when there is constant noise and disruption in the market? It may be tempting to chase the next shiny object, but a strong brand and clear purpose build lasting customer relationships. Join industry leaders, Meredith Verdone and Nitin Thukral for discussion on the following topics: - Building Trust & Brand Reputation - Maintaining Brand Relevance in a Rapidly Evolving Landscape - Leveraging Technology to Enhance the Brand Experience - Delivering a Seamless Omnichannel Experience - Unifying Internal Audiences RSVP today and save your seat. #Branding #BrandReputation #Trust

Does your team reflect the diversity of your customer base? If not, you’re missing a competitive edge. 🌟 In this video, Den M., Director of Diversity+, shares how building a team that mirrors your customers drives trust, loyalty, and growth. From understanding customer demographics to revamping recruitment strategies, this roadmap will guide you to actionable change. 💡 Insights + Representation = Impact. #DiversityAndInclusion #Leadership #DEI

Building and Sustaining Omnichannel Marketing in Life Sciences Join us as we explore the critical journey of establishing and evolving an omnichannel marketing program within the life sciences and pharmaceutical industries. Using real-world examples, we’ll share steps you can take when starting an omni-channel initiative. Why Attend? In this interactive talk, Shetal Vyas and Tarak Shah will share: - How to start an omnichannel program. - The value of modular content. - Strategies for maintaining and innovating a mature omnichannel program.

Banking customers today want more than functional services—they’re looking for seamless, personalized experiences that build trust and loyalty. 🏦📱 In her latest article, Kathleen Ellison dives into the transformative role of UX in modern banking. From creating consistent branding across every touchpoint to leveraging AI and data analytics for personalized experiences, Kathleen breaks down how banks can use design thinking to bridge the gap between customer needs and the services they provide. By focusing on empathy and identifying pain points, banks can craft experiences that not only solve problems but also strengthen trust. Check out the full article to explore how innovative UX practices are reshaping the future of customer satisfaction in banking. #UXDesign #BankingInnovation #CustomerExperience #Personalization

While many of us see the rising popularity of personal EVs, there’s an even more remarkable story unfolding in the commercial and fleet vehicle sector. 🚛🔋 In their latest blog, Elizabeth Boone and Kelly Collins explore how companies like Amazon, FedEx, Coca-Cola, and AT&T are leading the charge in fleet electrification. But this trend goes beyond corporate sustainability. It’s creating a new breed of EV enthusiasts: fleet drivers who could become the next wave of personal EV adopters. With lower operating costs, innovative incentive programs, and increased exposure to EV performance in demanding roles (like pickup trucks on job sites), these drivers are experiencing the future of mobility firsthand. For automakers, the opportunity to convert fleet drivers into personal EV buyers has never been clearer. #EVAdoption #FleetElectrification #SustainableTransportation #ElectricVehicles #FutureOfMobility

As we head into a new year, it's time to think beyond good intentions—DEI initiatives need dedicated resources to thrive. Join Den M., Director of Diversity+, as he shares key strategies for making DEI a priority in your 2024 budget. From setting clear DEI goals to investing in inclusive benefits and community partnerships, learn how to build a diverse culture that drives profitability, attracts top talent, and fuels long-term success. #Diversity #Inclusion #Budget2024 #Leadership

Let's talk greenwashing. 🌱🌎 In today’s world, consumers are more informed than ever. Jody Mousseau, our VP of Sustainability Development, addresses why transparency is essential in sustainability efforts. It’s no longer enough to “look” green—authenticity is key. By openly sharing our short—and long-term goals, we aim to build lasting trust with our customers. Let's stay committed to real change together. #Sustainability #Greenwashing #AquentSustainability

🌟 Are you experiencing culture rot? Employee Resource Groups (ERGs) might be the solution to build a stronger, more connected workplace. In this video, Den M., Director of Diversity+, dives into how ERGs can serve as catalysts for connection, advocacy, and empowerment. Key steps: 1️⃣ Start with a clear purpose. 2️⃣ Cultivate a supportive culture. 3️⃣ Empower passionate leaders who champion the ERG’s mission. Watch to learn how to unlock the full potential of ERGs and make a lasting impact in your organization! #Diversity #Inclusion #ERGs #Leadership