Arima

🚀 Success Story Alert! PATTISON Outdoor Advertising boosted foot traffic by 30% during a 7-week OOH campaign, measured using Arima's marketing mix models! 📈 ✨ Highlights: 1️⃣ 46% increase in the first week 2️⃣ 373% peak performance 3️⃣ 6.5% sustained lift post-campaign Discover the full story and how we can measure your marketing! 👉 https://lnkd.in/gVf_ScNp #innovation #Growth #MarketingMixModel #AdTech #advertising

In case you missed it, we’ve rolled out exciting updates to our Population Simulator, including enhanced MMM features. 🚀 Here’s a sneak peek: ✅ Synergy Rankings: Identify your top-performing channel pairings to maximize ROI. ✅ Sales Forecast Growth Slider: Easily set and adjust annual growth rates. ✅ AdStock Confidence Control: Fine-tune how ad impact is modeled using your expertise. ✅ Simplified Budgeting: Quick, user-friendly forms for planning or advanced options for full customization. ✅ Media Curves Toggle: Switch between Total ROAS and Marginal ROAS views for smarter spend optimization. ✅ Time to Impact in Days: Gain detailed insights into media impact timelines. ✅ Revamped OOH Vendor View: Streamlined search and filtering for seamless outdoor campaign planning. Swipe through to see some of the updates ➡️ —the full list is on our website! [Link in comments] #ProductUpdates #MMM #StartUp #SAAS #AdTech

Hey! It’s Philip McKay, Customer Success Manager, sharing some BIG product updates 🚀 We’ve rolled out a ton of exciting updates to our Population Simulator, including enhancements to MMM! ✅ Synergy Rankings: See your best-performing channel pairings ranked for maximum ROI. ✅ Sales Forecast Growth Slider: Set and tweak annual growth rates effortlessly. ✅ AdStock Confidence Control: Apply your expertise to refine how ad impact is modeled. ✅ Budgeting Made Easy: Simple forms for quick planning or advanced options for full control. ✅ Media Curves Toggle: Switch between Total ROAS and Marginal ROAS views to optimize spend. ✅ Time to Impact in Days: Detailed media impact timelines for faster insights. ✅ Revamped OOH Vendor View: Streamlined search and filters for better outdoor campaign planning. Want to dive deeper into a specific feature? Check out the full article for all the details. [Link in comments] #MarketingIntelligence #MMM #ArimaUpdates

Is it keeping you up at night? 😅 You ran a successful Black Friday campaign, and sales are rolling in, but which channel gave you the best ROAS? 📊 Check out our latest article to find out how to uncover the answer! 🔍 [Link in comments] #BlackFriday #ROAS #MarketingStrategy #CampaignSuccess #DigitalMarketing

Did your Black Friday sales deliver the results you hoped for? 🛍️📈 If your answer is anything but a resounding YES, keep reading. Our latest article breaks down how Marketing Mix Modeling can evaluate the success of your holiday sales and marketing campaigns. #MarketingMixModeling #DataInsights #HolidaySales #MarketingStrategy

So many MMMs, so little time! 📊 ⌛ If you’re exploring how to make data-driven decisions and optimize your advertising budget, choosing the right MMM tool can make all the difference. With so many options out there, how do you choose the one that fits your business needs? 🤔 Our new article dives into Next-Gen MMM tools that you need to try—covering features, benefits, and what makes each one unique. Whether you’re aiming to measure marketing effectiveness 📊, enhance campaign ROI 📈, or incorporate synthetic data 🤖 into your strategy, this guide has something for you. 👉 Check out the full article here: 🔗 https://lnkd.in/g2xeZkVv #MarketingMixModeling #MMMTools #DataDrivenMarketing #AdTech

Let's talk Marketing with Chris Williams, CM, CMO at Arima. Check out the complete podcast on Snowpal page.

Did you know Canada welcomes 400,000 to 1 million newcomers every year? 🛩 That’s a huge opportunity for brands to connect with families searching for essentials like #telecom services, #banking, and more! For established brands, growth isn’t just about maintaining—it’s about tapping into untapped markets and building loyalty early. Want to know how data-driven marketing is helping brands expand their market share and drive real results? 👉 Read the full article to find out! https://lnkd.in/gjB8cfw8 #MarketingTips #GrowthStrategy #DataDrivenMarketing #BrandBuilding

As marketers, we know that data drives decisions—but accuracy and privacy have never been more critical. 📊🔐 After the Association of National Advertisers conference, we noticed some exciting shifts in how marketers are leveraging advanced tools while balancing data accuracy and privacy. In our latest blog and #CultureBytheNumbers interview, Chris Williams, CM and Sunny Youn explore how marketers can leverage advanced tools while balancing data accuracy and privacy. 📍 What’s Inside: - Targeting Hard-to-Find Audiences: Use the Synthetic Society by Arima to pinpoint niche segments—like immigrant communities in Canada—without compromising privacy. 🌍🔍 - Maximizing Ad Spend: With Marketing Mix Modeling, you can ensure your media placements are efficient and impactful. 💰📈 - Cross-Channel Engagement: Understand how to tailor your campaigns for digital, traditional, and out-of-home channels, ensuring maximum reach and relevance. 📱📺🚶 Chris sums it up perfectly: “Data accuracy and privacy have never been more critical for marketers.” 🔒💬 Ready to take your marketing strategy to the next level? Check out the full blog and interview! 🔗👇 https://lnkd.in/gjB8cfw8 #DataPrivacy #MarketingStrategy #AudienceTargeting #SyntheticPopulation #MarketingInnovation

MMM vs MTA discussion this aft with bonus list of Must Watch Movies (MWM).