Blind Ferret

Ever notice how some brands just feel right? Spoiler alert: it’s in the FONT! 📏 That's true! It's why the letters you choose can make your brand pop — or flop. Here are five tips that can completely shift your digital presence. 1️⃣ First impressions count. - Fonts set the mood before anyone reads a word! - 90% of those first “ooh!” moments come from design. 2️⃣ Fonts with personality. - Serif = Old-school, respectable (like a wise ol’ ferret) 🧓 - Sans-serif = Modern, slick, fresh! 🌊 - Script = Fancy, personal, a lil’ fancy-pants 💅 - Display = Look-at-me, unique, and one-of-a-kind 💥 3️⃣ Readability = Happy humans! - Easy-to-read = Accessible brand 🛤️ - Tricky-to-read = Frustrated followers (and who wants that?!) 😤 4️⃣ Consistency is key! - Stick to 2-3 fonts MAX! - Same fonts = A trusty, reliable brand aesthetic 💃 5️⃣ Culture counts. - Different fonts mean different things in different places! - Learn about your audience before creating anything. Review any current data and analytics, conduct surveys, create buyer personas... It really does help! Scout’s Pro Tip: Choose fonts that speak to your brand vibe and audience! What’s your go-to font for branding? Tell Scout below! 👇 #DigitalMarketing #Typography #Design

At Blind Ferret, we believe marketing strategies are like a well-cooked meal – sometimes you need to let things simmer before you serve them. 🍳 When it comes to making your next campaign, what's your approach? 👇 🍳 Quick Fry: Fast, fresh, and ready to go! 🥘 Slow Cooker: Letting it marinate for perfect flavour. 🥩 Grill Master: Perfectly planned and executed. 🍿 Microwave: Throw it together in a rush!

In a world of polished corporate speak, authenticity cuts through the noise like a hot knife through butter. Here's why your genuine brand voice matters: Builds Trust 🤝 Consumers can smell inauthenticity from a mile away. Being real builds credibility and loyalty. Creates Emotional Connections 💖 Authentic communication resonates on a deeper level, bringing stronger relationships with your audience. Differentiates Your Brand 🦄 In a sea of sameness, a unique and genuine voice helps you stand out. Improves Engagement 📈 People are more likely to interact with content that feels human and relatable. Attracts Like-Minded Customers 🧲 Your authentic voice will naturally draw in those who align with your brand values. Remember: Authenticity isn't about being perfect. It's about being genuine, consistent, and true to your brand's core values. 👉 How are you keeping your brand voice authentic? Share your thoughts below!

When you're not authentic, you're not funny. We're pouring one out for our fellow marketers who haven't cracked the code: memes are the universal language of the internet. It’s a question we get 𝘢𝘭𝘭 the time... "Why are memes so important? How do they work for brands? And why can’t we just post about our products/services?" 🤔 So, let’s break it down with... ✨ 𝐌𝐞𝐦𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 101 ✨. 1. Know Your Audience. - Understand their humour and cultural references. - Stay up-to-date with trending memes. 2. Keep It Relevant. - Align memes with your brand voice. - Ensure the joke fits your product/service. 3. Timing Is Everything! - Jump on trends quickly. - But avoid forced or outdated memes!!! 4. Create Original Content. - Don't just copy – add your brand's twist. - Use your products/services in meme format. 5. Engage, Don't Sell. - Focus on entertainment, not direct promotion. - Build relatability and community. Remember: Memes are meant to be fun! If you're not enjoying the process, your audience probably won't either. 😉 What's your favourite brand meme? Drop it in the comments! 👇

We've got a question for ya on this dreary Monday... when it comes to your marketing strategies, do you run 𝘧𝘶𝘭𝘭-𝘴𝘱𝘦𝘦𝘥 𝘢𝘩𝘦𝘢𝘥 or take it slow and steady? 🏃♂️💨 ☕ Caffeine-Fueled Sprint: Fast and furious! 🐿 Steady Nibbles: Little by little. 🏃♀️ Strategic Marathon: Long-term thinking. 🍝 Throwing Spaghetti: Let's see what sticks!

LET'S BUST SOME MARKETING MYTHS! 🚨 Let's clear the air on some common digital marketing misconceptions: Myth #1: "More followers = better results" Reality: Quality over quantity! Engaged followers trump big numbers. Myth #2: "Social media is free marketing" Reality: Time is money, folks. Effective social media takes resources. Myth #3: "Email marketing is dead" Reality: It's alive and kicking! Email still boasts the highest ROI of any channel. Myth #4: "You need to be on every platform" Reality: Focus on where your audience hangs out. Quality > quantity! Myth #5: "AI will replace marketers" Reality: AI is a tool, not a replacement. Human creativity still rules! Which myth surprised you most? Drop a 💡 in the comments! #MarketingMyths #DigitalMarketing #MarketingTips

And that's on 𝘝𝘢𝘯𝘪𝘵𝘺 𝘔𝘦𝘵𝘳𝘪𝘤𝘴. ✨ We're not here to hate on follower counts, just like we're not here to hate on dogs (𝘸𝘦 𝘭𝘰𝘰𝘰𝘰𝘷𝘦 𝘥𝘰𝘨𝘴!) "Vanity metrics" often get a bad rep -- but they do serve a purpose! Metrics like followers, impressions, and likes, are great (and essential, even) for tracking brand awareness and engagement. The problem is, they don't offer much concrete info to help improve your product. Remember: Followers ≠ Customers Get it? -- 📥 save it for later 💬 comment with your thoughts ♻️ repost if this was helpful! #MarketingStrategy #VanityMetrics

Here at Blind Ferret, we’re not the most serious of folks... but we ARE serious about snacks! 🍿 When it comes to our digital marketing strategies, we like to keep things fresh, bold, and maybe even a little spicy. So tell us: 👇

The ultimate social media hack: You don't have to USE AI, but you MUST understand it. 𝐖𝐇𝐘? • People chat up Siri, Alexa, and Google Assistant for info. • 50% of searches will be voice-based by the end of 2024. • If your content sounds robotic, we're not listening! 𝐒𝐜𝐨𝐮𝐭'𝐬 𝐒𝐮𝐩𝐞𝐫 𝐕𝐨𝐢𝐜𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐓𝐢𝐩𝐬: 𝘚𝘱𝘦𝘢𝘬 𝘛𝘩𝘦𝘪𝘳 𝘓𝘢𝘯𝘨𝘶𝘢𝘨𝘦 🗣️ Use natural, conversational phrases. Think "who, what, when, where, why, how". 𝘓𝘰𝘤𝘢𝘭 𝘖𝘱𝘵𝘪𝘮𝘪𝘻𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘒𝘦𝘺 📍 Claim your Google My Business listing. Think "near me" for local queries. 𝘛𝘦𝘤𝘩 𝘛𝘢𝘭𝘬: 𝘚𝘱𝘦𝘦𝘥 𝘢𝘯𝘥 𝘚𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦 🚀 Improve page load speed and use structured data markup. Remember: If it's not fast and clear, AI assistants won't recommend it! Don't be invisible – be like Scout! Stand out in the voice search crowd (even if you're shorter than most). 🐾 Share this post to help a fellow content creator out! ♻️ #VoiceSearch #SEO #ContentMarketing

Major ick... Reality check time! Brands who build their identity on human creativity and authenticity will always stand out. Their rich stories, processes, and personal touches built loyal followings — something AI 𝘤𝘢𝘯’𝘵 replicate. Creativity isn’t just a feature. It’s the 𝐡𝐞𝐚𝐫𝐭 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝. 💖 If we remove that, what are we left with? -- 📥 save it for later 💬 comment with your thoughts ♻️ repost if this was helpful! #BrandIdentity #CreativeBrands