Bright Light Content

✨ The second edition of Spark is officially here! ✨ 💻 This time, we’re tackling the big questions facing brands and marketers as we head into 2025. With funding cuts, shrinking budgets, and digital evolution keeping us all on our toes, how do you ensure your marketing efforts deliver maximum impact? In this issue, you’ll find: 💡 Tips for redefining your brand to save money and boost results. 👩🏽💻 A breakdown of the “grunt test” to see if your website is working hard for you. 📈 Links and tools we’re loving to help you level up your strategy. Spark is designed for innovators, changemakers, and world-shakers like YOU. Subscribe today! https://lnkd.in/gcUU2cCk #ContentMarketing101 #MarketingNewsletter #BrightLightContent

Happy New Year! ✨🎉   We’re wrapping up a year full of bold ideas, big wins, and amazing partnerships. As we step into this new year, we’re excited to keep pushing boundaries and bringing our clients brands to life.  Here’s to 2025 🙌 #BrightLightContent #DigitalMarketing

Partnering with clients like Purple Otter is why we love what we do! ✨ Jake and his team came to us with a clear vision for their marketing—streamlined, impactful, and purpose-led. Together, we dove into their goals, transforming ideas into bold strategies and building a marketing strategy that feels as impactful as their mission. Ready to elevate your own brand and take your marketing to new heights? Let’s make it happen! 🪄 https://lnkd.in/gnaM6Sen #BrightLightContent #ClientSpotlight

There’s no better way to close out the year than with some festive spirit, great food, and even better company 🎄🎁 ✨ Today, our team came together to reflect on the progress we made in 2024, advancing the missions of our clients and making their digital dreams a reality. The holiday season provides a valuable moment to pause, reflect on our achievements, and express gratitude for the teams, clients, and supporters who make everything we do possible. Thank you for being part of this journey with us. Here's to more meaningful collaboration, client success, and bright moments in 2025! ✨ #BrightLightContent #LifeatBLC

Did you know that humans are wired to conserve mental energy? That’s why marketing that’s confusing, cluttered, or complicated makes people tune out. The good news is that simpler content is more engaging! Our latest #blog shares five practical ways to reduce the mental load on your audience so you can keep their attention, drive meaningful action, and create lasting connections with your brand. Tune in and make your content more impactful: https://lnkd.in/gDrRKwcy #DigitalMarketing #Marketing101 #BrightLightContent

We’re in full swing with our virtual StoryBrand Workshop! 💻✨ Over the course of two days, participants are diving deep into strategies to clarify their messaging, craft compelling brand stories, and develop marketing that truly delivers results. Led by our Founder and Certified StoryBrand Guide, Kristy Guthrie, alongside our Brand & Content Strategist, Sarah Whyte, this hands-on workshop equips businesses with actionable insights to transform their websites, emails, and marketing plans into powerful tools for growth. Take a look behind the scenes at how we’re helping brands move from “meh” to memorable! #MarketingWorkshop #Storybrand #BrightLightContent

Half a second. That’s how long it takes for someone to decide if your website’s worth their time. If your homepage isn’t clear, you could be losing customers before they even scroll. That’s where the Grunt Test comes in. It's simple: imagine showing your website to a cave person with zero knowledge of your business. Then ask yourself: could they grunt out the answers to these three questions in five seconds: ➡️ What does this business offer? ➡️ How will it improve my life? ➡️ How can I buy it? If your website doesn’t answer these questions clearly and quickly, people are likely to move on. Learn more about the test, and how to pass it ✅ in our latest blog post! https://lnkd.in/gEnq3aB6 #WebDesign #BrightLightContent

Using jargon or insider language? That’s a fast track to losing your audience on your website, socials, emails—anywhere. Here’s how to keep people engaged instead: 🤖 Run your content through ChatGPT (or another AI) to simplify the language. 💭 Prefer the human touch? Ask a non-colleague friend to read it and explain it back to you. Remove the jargon, simplify the language. Your clients will be way more likely to engage, because you've made it that much easier.  #Marketing101 #BrightLightContent

Do you need to be on every social media platform? The short answer is no. It’s not about being everywhere—it’s about being where it matters. Instead of chasing every new platform, focus your time and resources on the channels that align with your brand and, most importantly, where your audience is active. Quality over quantity is key. Showing up authentically, with purpose and consistency, builds trust and engagement. 🙌🏼✨ #SocialMediaStrategy #DigitalMarketing #BrightLightContent

Is your website ready to thrive this holiday season? 🎄✨ With the busiest time of the year upon us, your website should do more than look good—it should work hard for your business. From delivering seamless user experiences to supporting holiday campaigns, a strong digital presence can make all the difference. Let’s ensure your site is ready to meet the moment and set you up for success into the new year. https://lnkd.in/e9R3swQH #HolidayMarketing #WebOptimization #BrightLightContent