Bulldog Reporter

For the second time, Tropicana has alienated its loyal consumers with a package redesign that’s been met with unfavorable reviews and a significant drain on the bottom line. Here’s what went wrong. (Peter Hartzbech, iMotions) https://hubs.ly/Q030hZVr0 #PR #PRfail #BeveragePR

The trends in travel PR are shifting because of globalization, technological advances, and changes in consumer behavior. Let’s look at the most critical trends that will shape the industry in 2025. (Sofiko Saltkhutsishvili, SEO Sherpa) https://hubs.ly/Q030hZPK0 #PR #TravelPR #PRtrends #PRtips

Healthcare PR isn't just about the straightforward mechanics of strategy—it's about the art of synchronizing perception, inventiveness, and connection to create a tapestry centered around trust. Some creative insights here. (Elsie Oliver) https://hubs.ly/Q0308MG70 #PR #HealthcarePR #BrandImage #PRtips

Crisis PR, when executed correctly, can help restore a brand’s reputation, regain customer trust, and, ultimately, save the company from long-term damage. However, when handled poorly, it can cause irreparable harm, as these case studies illustrate. (Ronn Torossian, 5WPR) https://hubs.ly/Q0308WdT0 #PR #CrisisPR #CrisisManagement #PRtips

Whether it’s a data breach, a product failure, or a public relations misstep, the tech industry is uniquely prone to issues that can quickly escalate. In the fast-moving world of tech, effective crisis communication can make the difference between recovery and collapse. Check out these insights. (Kyle Porter, VirgoPR) https://hubs.ly/Q0300fjv0 #PR #CrisisPR #TechPR #PRtips

Brand reputation is gained through controlled mechanisms such as paid advertising and owned media, but earned media represents the unique value proposition of trust. Often, it proves more effective than paid marketing. Interesting insights here. (Jay Jangid) https://hubs.ly/Q03009SV0 #PR #EarnedMedia #BrandReputation #PRtips

We don’t know yet which teams will be playing in the Super Bowl, but it’s clear to this comms vet what PR people whose clients have a tie-in with the Big Game should be doing to prepare. Consider these 7 strategic tips—starting right now. (Arthur Solomon) https://hubs.ly/Q02_TpPK0 #PR #SportsPR #SuperBowlPR #PRtips

Crisis is one misstep away today—from product recalls to data breaches, the stakes have never been higher for brands. But a well-executed crisis PR management strategy isn’t just about damage control, it’s about turning challenges into opportunities to build trust and resilience. Interesting insights here. (Matt Caiola, 5WPR) https://hubs.ly/Q02_TfPF0 #PR #CrisisPR #CrisisManagement #PRtips

Legal teams often find out too late when an issue explodes on social media. By the time they spot the problem, it's already turned into a full-blown crisis. By watching social media conversations, they can find problems early. Here’s how. (Jessica Perkins) https://hubs.ly/Q02_KH3s0 #PR #SocialListening #CrisisPR #LegalPR

When making predictions for PR in the coming year, the field of technology PR might be the most elusive. Susan Thomas, CEO of 10Fold Communications, offers some smart insights here into what these pros might expect in tech media and marketing. https://hubs.ly/Q02_KGb60 #PR #TechPR #PR2025 #PRtrends