Dig Insights

Sometimes the best lessons come from what *doesn’t* go as planned. In this week’s Dig (In)spiration, Jess Gaedeke revisits her conversation with Paul de Larzac, President of Nestlé Ice Cream, about the unexpected lessons from a product launch that didn’t go as planned—and why failure can be one of the best teachers in innovation. Here’s what you’ll learn: 🍦 Why embracing failure leads to smarter, more resilient innovation ⚡ The risks of rushing to market—and how to avoid them 🎯 The key to making big bets that drive impact without unnecessary risk 🎧 Listen now: https://lnkd.in/gywW5huP 📺 Watch here: https://lnkd.in/gbikPS8M What’s a time when failure taught you something invaluable? Share your thoughts in the comments!

What if you could run a survey—without actually surveying anyone? 🤯 That’s the big question with synthetic data. By mimicking real-world consumer behavior without collecting personal data, synthetic data has the potential to revolutionize insights. But can it truly replicate human decision-making? The two Joels (our AI experts, Joel Anderson and Joel Armstrong) break it down for us. Check out our Between Two Joels session on synthetic data—the only session you need to watch if you want to understand synthetic data in market research: https://lnkd.in/gevdVNRk

Quirk’s LA, here we come! 🚀 Join us on February 26th at 1 PM for a must-see panel on GLP-1s and cultural shifts. After the session, you'll walk out with: ✅ A clear view of the cultural shifts to expect in the coming years. ✅ Insights from senior leaders on how they're adapting their innovation roadmaps. ✅ The best research approaches to measure GLP-1s' impact on consumer behavior. Don’t forget to swing by booth 309 to say hello and talk about how we can unlock better insights together. See you all there! Quirk's Media #quirksla

Menstrual health used to be a hush-hush topic 🤫 But now, it’s a movement! Let’s step into the Menstrual Hormone Balancing room and learn what’s driving this change 👀 - Consumer interest in hormone balance is up 150% since 2022. - The period care market is set to hit $51.9B by 2031. - #HormoneBalance has 100K+ views on TikTok and trends like cycle syncing are quickly growing in popularity. Explore our interactive wellness studio for yourself and learn what other trends are shaping the women’s health space: https://lnkd.in/eK_at8bE

We’re beyond excited to share that Frank Beirne has been promoted to Chief Technology Officer at Dig! 🎉 Since joining us in 2015, Frank has been at the heart of our Product and Technology team, leading the charge in developing Upsiide into one of the most powerful innovation testing platforms in the research space. Frank isn’t just a brilliant tech leader, he’s also the proud dog dad to Carl, the celebrity pup of our account 🐶 We couldn’t be happier to see Frank step into this role, and we can’t wait to see what he does next. Congratulations, Frank — so well deserved! 🤩

What if the key to innovation isn’t just success—but failure? On this week’s episode of Dig In, Jess Gaedeke speaks with Paul de Larzac, President, Ice Cream at Nestlé, who shares the lessons learned from launching F'Real in Canada—an ambitious initiative that didn’t go as planned but became a guide in resilience, leadership, and growth. Tune in to learn: 🍦 Why embracing failure is essential for innovation and business growth 🚀 How risk-taking fuels better decision-making and team empowerment 📈 What the future of food looks like as consumer preferences evolve 🎧 Listen here: https://lnkd.in/gzU2yVJU 📺 Watch here: https://lnkd.in/gY32qusZ

Trends reports are great… but what if you could step inside one? 👀 In January 2025, our Trends & Innovation team took a deep dive into women’s wellness and uncovered many major shifts. But what’s the fun in putting them in a simple Power Point, if instead you could do something more ✨ interactive ✨? So, we decided to build 𝗮𝗻 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝘃𝗲 𝗗𝗶𝗴 𝘄𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝘀𝘁𝘂𝗱𝗶𝗼 in Miro! Zoom in, interact with elements and explore the biggest trends that are shaping the women's health space! Here’s a sneak peak of the trends you'll discover: 1. 𝗠𝗲𝗻𝘀𝘁𝗿𝘂𝗮𝗹 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗕𝗼𝗼𝗺: Foods, supplements, and lifestyle solutions designed to help women regulate their hormones. 2. 𝗠𝗲𝗻𝗼𝗽𝗮𝘂𝘀𝗲-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆 𝗙𝗼𝗼𝗱𝘀: Snacks and beverages created to serve this often-overlooked market and support symptom relief. 3. 𝗠𝗼𝗼𝗱 𝗠𝘂𝗻𝗰𝗵𝗶𝗲𝘀: Functional foods infused with adaptogens, nootropics, and superfoods to support stress relief, focus, and emotional well-being. 4. 𝗧𝗵𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗥𝗲𝗱𝘂𝘅: Brand activations and new products that got adapted as GLP-1 medications like Ozempic reshape conversations around weight. This is trends research like you've never seen before. Step inside now: https://lnkd.in/eK_at8bE

AI is evolving fast, but what do you actually think it’ll look like in 5 years? 👀 Our AI experts, Joel Anderson and Joel Armstrong (aka the two Joels), break down the biggest changes coming our way. Curious about what AI can do right now? Here are 5 things AI already does better than you: https://lnkd.in/gMh3NBEu

Love is in the air… and so is the need for the perfect Valentine’s Day gift for your favorite researcher! 💝 We ran a quick study (a.k.a. polled the office) and found the top gifts guaranteed to make their insights-loving heart skip a beat. Scroll through our carousel for the statistically significant best picks!

Remember when we thought we'd have jetpacks by now? Predicting the future of AI feels a lot like that. But really, insights folks, how do YOU feel your use of AI will evolve in the next 5 years? Stay tuned next week to hear our AI gurus, Joel Armstrong and Joel Anderson, share their take on this question!