Dig Insights

Ka-Ching! Today’s Dig Wrapped is all about finance 🤑💵 In 2024, North Americans were navigating a tough economic landscape, and our latest insights reveal just how they’re adjusting and finding joy along the way. 1. Pessimism reigns supreme, with 84% of Americans being worried about inflation’s impact on their households. 2. Cutbacks are the norm, especially when it comes to dining out and grocery shopping. 3. Younger generations may be struggling more, but they’re prioritizing joy. Take a deep dive into the carousel below to unravel this year's finance trends and gear up for what lies ahead in 2025 ⬇️

💡 Ever heard of a “sexy memo”? No? It’s about to change how you think about insights communication. In this week’s episode of Dig (In)spiration, Jess Gaedeke dives into her chat with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive. Here’s what you’ll learn: ✨ How Nikkia’s “hunch” about Netflix’s brand problem shaped her insights approach. ✨ How to craft a narrative that grabs executive attention (aka. the sexy memo) ✨ The role of curiosity and human connection in making insights a core organizational partner 🎧 Listen now: https://lnkd.in/gDn9gU4S 📺 Watch here: https://lnkd.in/gTrZdE83 What’s your “sexy memo” moment? Share your thoughts in the comments!

🔔 Last chance to sign up for our AI (virtual) event! Between Two Joels is back with a session tailored to insights pros who want to stay ahead in a rapidly evolving industry.   Join us tomorrow December 4th, at 1:00 PM EST for a dynamic refresher on using AI to elevate your work. Even if you're already familiar with AI, this session will provide the clarity, tools, and practical applications you need to integrate it seamlessly into your day-to-day. Save your spot now: https://lnkd.in/gKVNDnNa

Dig Wrapped is back! Think Spotify Wrapped, but for ✨market research✨ We compiled the biggest insights of the year from each industry and we’re kicking things off with the Food & Beverage industry 🥘 Here’s what we uncovered in 2024: 1. We’re in the healthy and tasty era! American consumers are craving delicious and good-for-you drink options. 2. Consumers are vegging out over plant-based diets, as long as they can deliver on taste and accessibility. 3. Flavors of the year are here, and they might surprise you! 2024’s trends give us a glimpse into what’s next. Don’t just observe the shifts — leverage these insights to inspire your strategies for 2025.

🤖 Want to level up your AI game? Between Two Joels are back for a session tailored to insights pros who want to stay ahead in a rapidly evolving industry. Join us on Wednesday, December 4th, at 1:00 PM EST for a refresher on using AI to elevate your work. Even if you're already familiar with AI, this session will provide the clarity, tools, and practical applications you need to integrate it.   Here’s what we’ll cover: ➡️ Gain a deeper understanding of how AI fits into modern research—beyond the buzzwords. ➡️ Practical, real-world ways to incorporate AI into your processes to uncover insights faster and smarter. ➡️ Explore actionable prompts, tools, and a walkthrough of Dig’s Open Text Analytics Platform (OTAP). 📆 Save your spot: https://lnkd.in/gKVNDnNa

When it comes to brand-building, who does it better than Netflix? On this week's episode of Dig In, Jess Gaedeke chats with Nikkia Reveillac, former insights leader at Netflix, Twitter, and Colgate Palmolive, to uncover how the streaming giant redefined its brand to stay ahead in a fiercely competitive industry. Tune in to learn: 📊 Why data alone isn’t enough to drive loyalty 💡 How Netflix embraced emotional connections to strengthen its brand 🎯 The role of culture and storytelling in shaping impactful strategies 🎧 Listen: https://lnkd.in/gMDpPmEx 📺 Watch: https://lnkd.in/g7wwGzRt Check out Nikkia's podcast: https://lnkd.in/gcmGFe44

Traditional pack testing: too slow, too costly, too rigid for today’s fast-paced market. We’ve got the fix. 👇 In our latest report, Pack Testing Reinvented: An Agile Approach to Winning on Shelf, we put RXBAR A.M.’s new package design to the ultimate test—comparing a traditional virtual shelf approach to our proprietary SaaS platform, Upsiide. Here’s what we uncovered: 🛠️ A faster, more cost-effective approach to pack testing. 🍫 How RXBAR A.M. improved visibility, purchase intent, and clarity with a new design. ‼️ The 3 critical factors every package needs to win on shelf. Download the report now and start winning on shelf: https://lnkd.in/ggJdTjvM

AI and Gen Alpha — two of the hottest topics in the insights space 🔥🔥🔥 So, how will AI be used when the younger generation comes of age? We asked our senior researchers at Dig this question, and their predictions got us really thinking. Samantha Muscia Kevin H. Jerry Hendricks, PhD Jess Gaedeke

Join us on December 4th at 1:00pm EST to learn everything you *actually* need to know about AI and how to leverage it for your needs ✨ Between Two Joels is back for another session and this time we’re stripping away the jargon so you get better understanding of AI. You’ll leave with the clarity, tools, and confidence to make AI work for you. Save your spot here: https://lnkd.in/gKVNDnNa 

How can brands break through the noise in a crowded digital landscape? In our latest Dig Inspiration episode, Jess Gaedeke revisits her conversation with Christina Le, Head of Marketing at Plot, to unpack: 💡 How to choose influencers that authentically align with your brand (no scripts required!) 💬 The art of nailing concise and compelling messaging 👩💻 How roles often undervalued (like social media marketers) evolve into pivotal leadership positions 🎧 Listen: https://lnkd.in/gg3r22FG 📺 Watch: https://lnkd.in/g4cUk6x2