Digital Signage Pulse

FYI: Saudi Arabia plans to build eleven new digital signage-filled stadiums for the 2034 Fifa World Cup (Invidis): The host of the 2034 Men’s World Cup has not been officially decided, but there is little doubt. Saudi Arabia is the sole bidder, and its selection in December 2024 is almost certain. The country has already outlined plans for eleven new World Cup stadiums, that – if built – would far surpass all of […] #DOOH #digitalbillboards #digitalsignage

FYI: Lamar Advertising’s Q3 2024 results at a glance (Billboard Insider): SignValue has prepared the following analysis of Lamar Advertising’s 3rd quarter 2024 financials. #DOOH #digitalbillboards #digitalsignage

“Every thousand of DOOH ad impressions, of which there are billions each day, emit between 50-1500+ grams of CO2 (Broadsign): Liseanne Gillham, VP Marketing. Since the last audit, Broadsign has further impoved its sustainability performance. Broadsign’s 2023 annual emissions were estimated at approximately 898 metric tonnes of carbon dioxide equivalent (CO2e), representing an 18% year-over-year reduction. Additionally, we reduced our CO2 emissions per dollar of revenue by 25% year-over-year. As in previous audits, all our […] #DOOH #digitalbillboards #digitalsignage

FYI: Digital Signage Business Climate Index For Q3 Finds Big Players Growing While Smaller Firms May Be Struggling (16:9): German language content partners invidis have released the findings of its latest quarterly Business Climate Index, suggesting market sentiment is improving, even though actual ... #DOOH #digitalbillboards #digitalsignage

FYI: New Downtown Toronto Bank Branch Draws Eyes With Some 250 Sq. Meters Of LED Display In Windows (16:9): The Chinese display manufacturer Muxwave will soon have another high-profile reference case for its in-window LED mesh displays – the windows of a new ... #DOOH #digitalbillboards #digitalsignage

FYI: InfoComm US and Latin America Get New Show Director (16:9): I don’t tend to write many posts about new hires because based on analytics, not that many readers seem to care. But once in ... #DOOH #digitalbillboards #digitalsignage

FYI: “DOOH media buying in India is still based on direct negotiations and personal relationships” (media4growth): Gautam Bhirani, Managing Director, Eyetalk Media Ventures. Adoption of DOOH advertising has been slow, limited by entrenched practices and systemic challenges. Gautam Bhirani, Managing Director of Eyetalk Media Ventures, shares his views on the current state of AdTech in India’s OOH sector and the way forward. Traditional mindset hinders adoption. Gautam highlights that media buying […] #DOOH #digitalbillboards #digitalsignage

FYI: ANA’s tips for brands buying ads on retail media networks (AdExchanger): By Bill Duggan, EVP, ANA. 7. Evolve from demographic data to purchase data: Purchase data from retail media is significantly more efficient at predicting consumer lifestyles and interests than demographics. You are what you buy. Demographics can be an old and outdated way to think about reaching audiences. Tap into retail media for data that enables […] #DOOH #digitalbillboards #digitalsignage

FYI: UK OOH ad revenue grew 4.4% in Q3, 2024, up 12% year to date (PwC/Outsmart): Outsmart, the trade body for the Out of Home (OOH) advertising industry reports spending in 2024 has reached £1bn, an increase of 12% compared to the same period last year. Revenue for the third quarter was up 4.4% totalling £361 million, with Digital OOH revenue up 7.7%% year-on-year and accounting for 67% of total spend. […] #DOOH #digitalbillboards #digitalsignage

FYI: Digital Signage Business Climate Index shows optimism for Q4, despite slow growth (Invidis): by Antonia Hamberger.  Despite a flat market, sentiment in the digital signage industry has turned more positive in Q3: Hopes for Q4 are high, but not everyone will emerge happy from this year. Key insights from the latest DBCI survey. The digital signage market has shown little growth in 2024 so far. However, our latest […] #DOOH #digitalbillboards #digitalsignage