Discovery Research Canada

Did you know? 🎩 The first ever market research survey was in 1824. They asked people about their favorite top hats. At Discovery Research, we’ve traded top hats for trends, data, and actionable insights. Whether you're launching a new product, refining your strategy, or understanding your audience, we deliver research that fits today’s world (and looks great in any era).

As we step into this brand-new year, we're diving into the trends, insights, and moments that matter most to you. Whether it's online, in-person, or B2B, we're here to make 2025 your most informed year yet! Here’s to another year of curious questions, fascinating facts, and meaningful market insights. Let's make 2025 a year of discovery! 🥂 #DiscoverWithUs

Wishing you a very Merry Christmas & Happy New Year from all of us at Discovery Research Canada! Did you know? -Surveys show nearly 40% of people make at least one gift by hand each year. -The largest gingerbread house ever built was over 60 feet long and required nearly 2,000 pounds of sugar. -According to research, 72% of people prefer receiving an experience over a physical gift -Around 28 sets of LEGO are sold every second during the holiday season

Don’t wait until the last minute to understand what your customers want this season. With Discovery Research by your side, you’ll have data-backed insights to make your brand stand out during the busiest time of the year. Let’s start planning together—because preparation is the best gift you can give your business! www.DiscoveryResearch.ca

$11.3 billion was spent on Cyber Monday in the U.S. in 2022, making it the largest online shopping day in history—insights gained here can help shape in-store and online strategies for the rest of the season. Discover how we can help you this season www.DiscoveryResearch.ca

Companies who implement feedback from Black Friday research in December, see an average 18% increase in same-store holiday revenue. We have expereinced interviewers in every major city across the Country www.DiscoveryResearch.ca

To our American friends and colleagues, wishing you a warm and happy Thanksgiving! Beyond the data, it’s a time for connection, gratitude, and reflection.

As the holiday season approaches, every brand aims to stay ahead of evolving customer preferences. At Discovery Research, we specialize in capturing real-time insights through onsite, mail, and online research—tailored to keep you prepared for this critical season.

For companies, last-minute shoppers represent a huge opportunity. Discovery Research can help you reveal valuable trends in spending, impulse buys, and customer needs. By gathering in-person feedback, brands can make quick adjustments to optimize displays, promotions, and services, meeting consumers exactly where they are—even at the last minute. Our team of onsite interviewers is ready to work for you this season.

Holiday spending is expected to exceed $1.3 trillion in the U.S. alone this season. And yet, about 60% of shoppers report difficulty finding the "perfect gift." Knowing what resonates with customers—from packaging to product features—makes a huge impact on their decisions. Through in-person market research, brands can understand firsthand what drives gift purchases and build stronger connections with customers in a way digital data alone can’t capture. #DiscoveryResearch