Formula Fig

"Their facials are streamlined but super effective, with treatments like the Hydrate & Glow or Lift & Tone facial packed into just 30 minutes. If you’ve got more time, the Bespoke 60-Minute Facial is fully customized to your skin’s needs, combining hydration, sculpting, and de-puffing techniques. You won’t have to change into a robe or mess up your hair – it’s all about convenience without sacrificing results. Their membership plan also makes it easy to keep your skin looking fresh month after month." Article Mentioned: https://lnkd.in/g9gxwRcG #FormulaFig #GiveAFig

In a traditional retailer, you take a gamble. You pick a product from many on a shelf, maybe feel it on the back of your hand, and hope it will deliver what you're looking for. With Formula Fig's service-meets-retail model, we take a 360 degree approach to skin that always begins with treatment. You'll speak with an expert about your goals, make a longterm plan, and then start to talk product as one element of your skincare strategy. And speaking of product, you can choose any formula from our curated assortment and take it into your facial for a test drive. Not sure? Take a sample home and we'll see how it's been working for you next month at your facial. We're with you every step of the way.

With the art world descending upon Los Angeles for Frieze, gloobles has chosen our West Hollywood and Culver City Fig Bars as where to "get beautiful." "If you’re looking for a one-stop-shop for high-tech facials, injectables and science-forward skincare, head to Formula Fig. The buzzy... facial studio has two outposts in LA – in West Hollywood and Culver City – where they pride themselves on the fact you can be in and out within 45 minutes, leaving with healthy, glowing skin. The spaces are gorgeous too, decked out in a symphony of soothing greens." https://lnkd.in/g_FxbDht

The juxtaposition of the natural and the high-tech is in everything we do. From our name, to the design of our Fig Bars, to the products that we carry—everything Formula Fig plays in the beautiful tension between the hard and soft, high and low, scientific and organic.

We are thrilled to announce our upcoming collaboration with clean, pioneering brand ILIA, who will be in residence in our West Hollywood Fig Bar from February 28th-March 2nd. As a destination for results-driven, technology-powered facial treatments and a discovery center for skincare and emerging brands, Formula Fig is the perfect site for ILIA's IRL launch of its first traditional moisturizer. And, the soothing, skin-skin fortifying treatment ideal for treating the irritation and dehydration many facial clients report this time of year. It was a match made in skincare heaven. The new ILIA Barrier Build Skin Protectant Cream will be incorporated into all facials in both the West Hollywood and Culver Steps locations over the three days, allowing Formula Fig’s guests and invited attendees to be among the first to experience ILIA’s latest offering.  We are proud to have become a go-to partner for brands to activate and connect with their communities in-person, as well as a place for customers to discover new brands and products. Just recently, Pattern Beauty, Youth to The People, and Nécessaire were all found popping up in the transportive and unmistakably emerald-hued Los Angeles Fig Bars.   Will your brand be next?

"Thriving Against The Odds" could not have been a more apt topic for Formula Fig's founder and CEO, JJ Walsh, to speak on at Beauty Independent's Summit for Recovery in Los Angeles last week. At an event where 100% of ticket sales went to supporting those affected by the wildfires, she joined other leaders of independent beauty retailers. The group sat together to discuss the mounting challenges facing the industry, and the value propositions and meaningful connections with both customers and brands that keep their businesses not just alive, but flourishing. For Formula Fig, this means an expert-led, results-driven service-meets-retail model that delivers all of one's skincare needs (facials, injectables, and products) in one aesthetically pleasing space designed to foster connection. Since opening just months prior to the pandemic shut downs of 2020, it has been clear that the path to success might not be clear or easy, but that if we follow JJ's Fig way and continue to be a genuine source of support for our guests and brand partners, we would find our way. Thank you for having us, Beauty Independent, and for all that you do to raise up our LA beauty community!

We've gone bespoke, and that's just the beginning. More exciting announcements to come.

We are thrilled to be included on this year's BeautyMatter FUTURE50 list. It is a true honor to be recognized for exceptional innovation, impact, and dedication to shaping the future of beauty alongside many other inspiring companies. See you in New York for the awards! Article Mentioned: https://lnkd.in/egxCXDyX #FormulaFig #GiveAFig

We really are all in this together. The fires wreaking havoc and destruction on our beloved Los Angeles are undeniably heartbreaking—but the amazing sense of community that has emerged as a result has been a shining light in the darkness. Neighbors, strangers, friends, and fellow brands have come together in truly remarkable ways to support those affected. We are so grateful to the companies who have donated to our joint distribution effort with Invisible Dynamics, and to publications like Adweek, Beauty Matter, and Fashionista for helping us spread the word. If your company would like to contribute by donating items to help people get back on their feet, please fill out this brief form below. Thank you for your support, and for giving a fig. Formula Fig Wildfires Donation Form: https://lnkd.in/eH7ZxHF8 Article Mentioned: https://lnkd.in/gz4Kz5G8 https://lnkd.in/efcsfXhK https://lnkd.in/ewaWgCjP

Thank you, BeautyMatter, for this thorough and thoughtful piece. We are so proud of what we have accomplished, and look forward to continued growth and expansion.