FUSE Create

Our first campaign for Soles4Souls, and their first-ever national brand awareness campaign launched this week, and we couldn’t be more pumped 👠! Soles4Souls provides shoes and clothing for those in need, helping them reach their potential, and open doors of opportunity. Thanks to Jake Killorn for the beautiful photography 👊 - stay tuned for more! #TurnHeads #newwork #Soles4Souls #nonprofit #print #doorsofopportunity

Our "Doors of Opportunity” campaign for Soles4Souls takes the familiar ‘No Shirt. No Shoes. No Service.’ sign and gives it a twist to speak to the literal and emotional barriers lacking proper shoes and clothing creates: No Opportunity. No Future. No Employment.   So with Giving Tuesday (or Giving SHOESday 😉) around the corner, please consider donating to Soles4Souls / Soles4Souls Canada - $20 can help give a child experiencing homelessness a new pair of shoes, and a new sense of hope.   Help Turn No into Yes and give kids a brighter holiday 🎁 👟👟   #GivingTuesday #GivingShoesday #TurnHeads #donate #holiday

On July 4th, 1776, the Declaration of Independence was adopted by the Continental Congress, announcing separation of the 13 colonies from Great Britain - Rhode Island was one of those colonies. At the time, the city of Newport had a population of exactly 11,000 people… the very number of LinkedIN followers we now have today! 🎉🫶 A MASSIVE thank you for all your engagement, trust, and support of independents! (😉) #turnheads #agency #indie #11K #newport

As everyone who's ever worked with me knows: give me an excuse and I will TALK. That being said, it was such a pleasure to sit down with Campaign Canada and share my thoughts on agency culture shifts, evolving role, and (my perpetual favourite topic) the growing importance of social.

You’re sampling more than just your product; you’re sampling your brand 🤔. With T-Swift in town, brands are scrambling to find their place in the marketing machine that is the Eras tour. Ricola, a brand that has evolved its usage occasion to everyday throat care, found their place: sampling their new portable Box format outside the concert to help Swifties, and their throats, with all that singing! But the brand didn’t stop there… To leave a lasting impression, both in terms of affinity and longevity post interaction, Ricola and FUSE Create tapped into the culture of Tay Tay, giving out a friendship bracelet referencing a voice-inspired song with every sample - no logos, no QR codes, just a meaningful and lasting connection with fans 🫶. Remember: When you’re sampling, it’s not only an opportunity to place your product in the hands of consumers, but in their hearts as well. 💛💚 #sampling #marketing #taytay #culture #ricola #fusecreate #turnheads

The majority of people teaching strategy do their students a small disservice, according to our very own Head of Strategy Jon Crowley. Frameworks are not analysis, decks are not narratives, and box filling isn't your job. 🔙 Read more insight via the blog below 👇👇 #TurnHeads #NewBlog https://lnkd.in/gQQNFB6r

Last week, we launched the inaugural Hinton Lectures titled 'AI Rising: Risk vs Reward’ with Global Risk Institute! Hosted by Nobel Prize laureate Geoffrey Hinton and featuring Jacob Steinhardt, assistant professor at UC Berkeley and distinguished AI researcher, 2,400 guests and unlimited live stream participants attended this 2-day conference, bringing people (and the robots!) together to learn about AI and its impact on society. 🤖 #HintonLectures #TurnHeads #XM #events Photos by Elaine Fancy ❤️

#Halloween is my favorite time of year (part of why I don't love seeing holiday décor on September 1st—let the ghouls and goblins have their time). One of my favorite seasonal traditions is watching horror and Halloween movies. From classics to campy films, I love it all, though I’m not a fan of gore without a story. The 2024 watchlist got me thinking about the great #ideas, pieces of #storytelling, and #production ingenuity that exist within the genre, which led to this piece on #advertising inspiration. It’s a reminder to have interests beyond work to inform your work. PLUS, a few #movies you should watch to get you in a Halloweek mood! So enjoy this read over lunch, it's snackable. #marketing #ads #creative #🎃

Only 3 more sleeps until Halloween is here! 🎃👻🕷️ You may not believe it, but us Ad People have gotten inspiration from a series of unlikely sources: Horror Films. Jacquie Kostuk & Mike Furlong take us through five lessons on how the narratives, productions, characters and editing in the horror genre can inform how we create. 🖤 #TurnHeads #newblog #spookyseason

Lucky #13! 🤩 🤩 Super stoked to have our SchnAIders work ranked in the inaugural Top 40 awards competition from Indie Agency News. Thanks Doug Zanger and team for the appreciation nod 🌭 #TurnHeads #IndieWork #SchnAIders #13