Heave

Strategic Timing + Precise Execution = A Knockout Launch 🥊 One week ago, Heave launched @Knockout, our new combat sports brand, with a bold strategy: to debut just before the largest combat sports event in history, the historic Jake Paul vs. Mike Tyson boxing match. Our goal wasn’t just to capitalize on a trending moment—it was to position Knockout as a must-follow destination for fight fans worldwide. The results have been incredible. In just 7 days, @Knockout has: ✅ Gained over 200,000+ followers starting from 0 ✅ Achieved 182,000,000+ impressions ✅ Reached 66,000,000+ people ✅ Built a strong foundation for long-term growth in the combat sports community Here’s how we made it happen: 1. Strategic Launch Timing We carefully planned the launch to coincide with peak audience interest, just days before the most anticipated combat sports event in history. By aligning with a moment when fans were already engaged, we ensured Knockout’s content reached an active, passionate audience. Timing truly was everything. 2. Compelling Content Creation Our team crafted visually striking, shareable content that resonated with the fight community. From breakdowns of iconic moments to hyped event previews, we gave fans a mix of education, entertainment, and excitement. Each post was designed to encourage engagement, whether through comments, shares, or saves. 3. Community Engagement at Scale We didn’t just post—we engaged. From replying to thousands of comments to hosting polls and Q&A sessions, we made followers feel like they were part of the Knockout brand. This level of interaction created a sense of loyalty and authenticity that set us apart from competitors. 4. Data-Driven Iteration From day one, we analyzed performance metrics in real-time to refine our approach. Whether it was adjusting posting times, testing new content formats, or doubling down on trending topics, we stayed agile to maximize growth. This is just the beginning for @Knockout. Our goal is to go beyond viral moments to build a lasting brand that connects fight fans, highlights the stories of athletes, and adds value to the combat sports community. 💡 Key takeaway for brands: Timing is critical, but success also depends on understanding your audience, delivering high-value content, and engaging consistently. This is how you build momentum and sustain it over time. We’re incredibly proud of this launch and excited for what’s ahead. Let’s connect if you’re as passionate about building impactful brands as we are. 💬 #BrandStrategy #SocialMediaMarketing #CombatSports #Knockout #ContentCreation #DigitalGrowth #MarketingInsights

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It's the meme economy, and companies are turning their products into memes. It's not just their marketing that includes memes – it's their products too. The most common method? Using ironic (and iconic) names for each product, like our client Bucked Up's pre-workout products being named "Mother Bucker" or "Bricked Up". When combined with meme marketing, "memed products" sell themselves. In just 24 hours, 5 meme ads for Bucked Up generated 600K+ Likes and 10M+ impressions at a hilariously low CPM. Top brands know that humour sells. In physical stores, memed products get a second look; and on social media, they stop your scroll. Humour attracts customers and secures the initial sale, while the product's quality ensures they come back. Humour has always been part of marketing. Now, brands are embracing the memeification of their products to gain a differentiated voice in crowded markets. What are your thoughts on this new phenomenon, and where do you think this trend is heading? 👉 Reach out if you're a brand ready to 10X with memes! Meme example: https://lnkd.in/e3wSJkc6 #MemeMarketing #MemeProducts #Memeification #GenZMarketing #MarketingIdeas

Can you believe everything a meme page shows you? Probably not. But what if a post includes what seems like a real interaction between people, complete with real photos? That's when many people actually fall for it. And that's what we did to promote our client Liquid I.V.'s energy and hydration drink mix, generating 15M impressions across 11 memes at a hilariously low CPM. So, why was this approach so effective compared to other meme ads that often come off as fake or scripted? 1) The meme is formatted as a text message conversation, a familiar environment that lowers the viewer's guard and enhances relatability. 2) By using Gen Z words and ways of speaking (instead of promotional messaging), the content feels like a genuine conversation that actually happened. 3) Most people won't go to the lengths of staging photos just for a meme – but we do. Showcasing the product from a user's IRL perspective makes it seem like a snapshot from everyday life. The picture seals the deal. Turns out, the best ads are the ones you don't even realize are ads. PS: There's a fine line between satire and disinformation – the goal is relatable and light-hearted humor, not deception. 👉 Reach out if you're a brand ready to 10X with memes! Meme example: https://lnkd.in/ed4CS5uT #MemeMarketing #GenZMarketing #FunnyTexts #ViralMarketing #StagedMemes

This single video ad got 118,000,000 views on Instagram Reels alone – and it only cost $100. Compare that to a Super Bowl ad, which reaches 100,000,000 viewers – but costs $7,000,000. Nowadays, many big brands don't know how to effectively use their marketing budgets. They view the $7M spent on a Super Bowl ad as a milestone for awareness – rather than a means to achieve the milestones that actually matter (views, clicks, revenue). Even less do these big brands know how to create viral ads that actually resonate with Gen Z. Breaking news: No one likes to be sold to. Especially Gen Z. This is why we employ Gen Z itself to produce ads that are posted as organic videos on platforms like Reels, TikTok, and Shorts. Authentic, relatable, and engaging. That's the stuff that gets 118,000,000 views. Not the stuff created in an office for a Super Bowl commercial break. The best part of us generating 1,180,000 views for each $1 spent by our client? Viewers actually enjoyed the ad and paid attention to the product, instead of dismissing it as spam. Perhaps it's time to listen and give power to young people – if you want to create ads that young people actually want to view. 👉 Reach out if you're a brand ready to 10X with organic content! https://lnkd.in/ex-XinPR #Marketing #GenZ #OrganicMarketing #ViralMarketing #Reels #TikTok #HowToGoViral #Trends

Is traditional advertising dead? ☠️ Our latest work with influencer Slick Stevie might just be the final nail in the coffin ⚰️ In a world where traditional ads often miss the mark, we teamed up with Stevie to promote our client Tabs Chocolate – briefing him on the perfect creative direction 🎨 Why? Because influencers like Stevie understand what content (1) resonates with their audience, and (2) naturally kills it on social media. Influencers eat, sleep, and breathe content. And as always, we watched the magic unfold 🪄 Stevie’s single ad, shared across his TikTok, Instagram Reels, and YouTube Shorts… 📈 Garnered 40,000,000+ Views; ❤️ Received 1,300,000+ Likes; 💥 Outperformed Stevie's average video metrics by an order of magnitude. At a theoretical CPM of $5, this level of buzz would’ve otherwise cost $200,000 🤯 Good thing Tabs Chocolate did not have to pick up the tab for that… The takeaway? 🔍 On social media, the traditional “one-size-fits-all” approach is on its way out. Today's consumers want authentic, creative content that speaks to them – not the usual stuff made in an office. Trust in our creative instincts, and you’ll watch engagement fly 🚀 👉 Reach out if you're a brand ready to 10X with social media influencers at a hilariously low CPM! Instagram: https://lnkd.in/evBWD8EV YouTube Shorts: https://lnkd.in/eh-2wZGJ