IC Group

Unlocking the Power of Trend Genius: The Secret to Real-Time Ad Dominance At CES 2025, Linda Yaccarino introduced Trend Genius, calling it the "holy grail" of advertising tools. This game-changing feature on X automatically boosts ad campaigns tied to trending topics, like the Zendaya and LVMH partnership that took off during the Golden Globes. We recently tested this tool with McDonald’s, triggering ads tied to trending conversations about WWE and John Cena. Ads activate when engagement hits a set threshold, pause when buzz dies down, and reactivate if interest picks back up—maximizing relevance while minimizing wasted spend. #CES2025 #TrendGenius #AdvertisingInnovation #MarketingTechnology

It’s great to see promotions finally getting the recognition they deserve as a vital part of a strong customer engagement strategy. When done right, they don’t just drive sales—they build loyalty, spark excitement, and create meaningful connections especially among Gen Z consumers where research shows over 70% of them love gaming. Let’s keep redefining what great engagement looks like! Explore the in-depth article by The Wise Marketer to learn more! https://hubs.la/Q02_jVWl0

Our live event engagements are so cool, we don't have to even be there. IC Group supported Mistplay at their first customer live event, the State Fair of Texas®. They wrapped a handful of vehicles with a Mistplay promotion incentivizing consumers to play to earn money. A QR code was included, directing fairgoers to sign up for a new account and by doing so, they could enter a sweepstakes for a chance to win a $1,000 gift card! The rules and prize fulfillment were taken care by the IC Group team. With our large suite of digital solutions, we're able to seamlessly integrate with any part of your brand's promotions and can help create experiences that captivate and connect live event goers. It's all about letting the technology do the talking while customers enjoy the benefits of live events. Take a look at a few cars that were around town showcasing the Mistplay promotion! #Misplay #PrizedBasedPromotions #DigitalMarketing #FanEngagement #LiveEvents

Exciting News from IC Mobile! IC Mobile is proud to announce a strategic partnership with Openmind Networks, a global leader in messaging platform solutions. This collaboration combines IC Mobile's deep-rooted expertise in telecommunications, with Openmind’s state-of-the-art messaging systems software, bringing a new level of messaging innovation and reliability to our clients globally. What This Means for Our Clients: - Enhanced security, reliability, and user experience in messaging - Access to advanced messaging systems tailored to evolving business needs. - Increased speed-to-market with robust, scalable technology Duncan McCready, President of IC Group, highlights, “The partnership with Openmind Networks will help bolster our market share in business messaging and enhance our offerings as the landscape evolves.” Stay tuned as we continue to lead in telecom innovation and explore new ways to enhance the user experience. Link to article in comments below! #ICMobile #OpenmindNetworks #MobileMessaging #MessagingInnovation #Partnerships

Exciting News from IC Mobile! IC Mobile is proud to announce a strategic partnership with Openmind Networks, a global leader in messaging platform solutions. This collaboration combines IC Mobile's deep-rooted expertise in telecommunications, with Openmind’s state-of-the-art messaging systems software, bringing a new level of messaging innovation and reliability to our clients globally. What This Means for Our Clients: - Enhanced security, reliability, and user experience in messaging - Access to advanced messaging systems tailored to evolving business needs. - Increased speed-to-market with robust, scalable technology Duncan McCready, President of IC Group, highlights, “The partnership with Openmind Networks will help bolster our market share in business messaging and enhance our offerings as the landscape evolves.” Stay tuned as we continue to lead in telecom innovation and explore new ways to enhance the user experience. Link to article in comments below! #ICMobile #OpenmindNetworks #MobileMessaging #MessagingInnovation #Partnerships

Prize-Based Promotion Tip of the Day: Prioritize security and trust in every promotion! IC Group's Pickaw Draw Chain™ Methodology is powering the draw selection for Microsoft’s Million Dollar Sweepstakes! IC Group and it's subsidiary Pickaw utilizes this powerful methodology to ensure secure, transparent, and fully auditable draw selections, enhancing trust and engagement. By using our draw selection technology, we're setting a new standard in sweepstakes integrity for our valued partners and fans #PrizeBasedPromotions #Innovation #Pickaw #FanEngagement

Our live event engagements are so cool, we don't have to even be there. IC Group supported Mistplay at their first customer live event, the State Fair of Texas®. They wrapped a handful of vehicles with a Mistplay promotion incentivizing consumers to play to earn money. A QR code was included, directing fairgoers to sign up for a new account and by doing so, they could enter a sweepstakes for a chance to win a $1,000 gift card! The rules and prize fulfillment were taken care by the IC Group team. With our large suite of digital solutions, we're able to seamlessly integrate with any part of your brand's promotions and can help create experiences that captivate and connect live event goers. It's all about letting the technology do the talking while customers enjoy the benefits of live events. Take a look at a few cars that were around town showcasing the Mistplay promotion! #Misplay #PrizedBasedPromotions #DigitalMarketing #FanEngagement #LiveEvents

Microsoft Rewards just launched "The Ultimate Giveaway" promotion and one lucky winner will win $1 Million dollars! Five countries are participating and $100,000 is also guaranteed as secondary prizes. With 200 entries to be earned per member, Microsoft Rewards can create meaningful engagement and inspire other to join by demonstrating value propositions that come with membership and the fun of using Bing. The promotion runs through the end of the year and it's free to join, so register today! (Link below in comments). IC Group is proud to have helped in the development of this promotion, including compliance review of rules and entry mechanics in all five countries. Promotions can be a cost-effective tool and an exciting way to reward active members, revive dormant ones and attract new sign-ups. And for points and non-points programs, instant win games and sweepstakes also generate gamified opportunities for customer acquisition, increased AOV, repeat purchases and more communication and product knowledge via increased website visits and transactional emails. Plus the collection of behavioral data. A few important things to consider when launching a global promotion: 🔎 Regulatory Expertise: Running a promotion on a global scale requires specific knowledge of the rules and regulations in each country. From legal requirements to tax obligations, registration, bonding and privacy laws, compliance is key. Mistakes can be costly in fines and reputation. 🌍 Global Reach: With promotions spanning multiple countries, the potential to expand your audience and boost international brand awareness is huge. Providing the promotion in local languages is key to fully engage all prospects and customers, driving stronger connections with your brand. 🔄 Brand Loyalty: A Million Dollar message like this is a proven way to grab attention, we've done several of these over the last 30 years. and they prove to Customer participation drastically increases and it keeps your audience coming back for more. A prize this big is a show-stopper driving people to enter, increasing the habit of program participation and delivering member retention and brand loyalty. 📊 Data-Driven Insights: Promotions provide brands with valuable first-party data and insights into consumer preferences, helping tailor future marketing strategies. Collecting these insights and surveying desired program improvements and product enhancements, allows brands to make strategic decisions and design compelling offers. #MicrosoftRewards #PrizeBasedPromotions #PointsLiability #GlobalSweepstakes #Compliancy #MarketingInnovation

Microsoft Rewards just launched "The Ultimate Giveaway" promotion and one lucky winner will win $1 Million dollars! Five countries are participating and $100,000 is also guaranteed as secondary prizes. With 200 entries to be earned per member, Microsoft Rewards can create meaningful engagement and inspire other to join by demonstrating value propositions that come with membership and the fun of using Bing. The promotion runs through the end of the year and it's free to join, so register today! (Link below in comments). IC Group is proud to have helped in the development of this promotion, including compliance review of rules and entry mechanics in all five countries. Promotions can be a cost-effective tool and an exciting way to reward active members, revive dormant ones and attract new sign-ups. And for points and non-points programs, instant win games and sweepstakes also generate gamified opportunities for customer acquisition, increased AOV, repeat purchases and more communication and product knowledge via increased website visits and transactional emails. Plus the collection of behavioral data. A few important things to consider when launching a global promotion: 🔎 Regulatory Expertise: Running a promotion on a global scale requires specific knowledge of the rules and regulations in each country. From legal requirements to tax obligations, registration, bonding and privacy laws, compliance is key. Mistakes can be costly in fines and reputation. 🌍 Global Reach: With promotions spanning multiple countries, the potential to expand your audience and boost international brand awareness is huge. Providing the promotion in local languages is key to fully engage all prospects and customers, driving stronger connections with your brand. 🔄 Brand Loyalty: A Million Dollar message like this is a proven way to grab attention, we've done several of these over the last 30 years. and they prove to Customer participation drastically increases and it keeps your audience coming back for more. A prize this big is a show-stopper driving people to enter, increasing the habit of program participation and delivering member retention and brand loyalty. 📊 Data-Driven Insights: Promotions provide brands with valuable first-party data and insights into consumer preferences, helping tailor future marketing strategies. Collecting these insights and surveying desired program improvements and product enhancements, allows brands to make strategic decisions and design compelling offers. #MicrosoftRewards #PrizeBasedPromotions #PointsLiability #GlobalSweepstakes #Compliancy #MarketingInnovation

Fall is here, meaning Halloween season is right around the corner and Pickaw has some great contest ideas to help inspire your social media audience! Here are just a few ways Pickaw can help: - Add creative ways to engage your community during seasonal events like Halloween. - Offer exclusive contest ideas that can boost your social media engagement. - Fun solutions to help create a sense of belonging with your followers. Let’s make this Halloween season unforgettable for your audience and boost your engagement with Pickaw. Give Pickaw a follow today and join the fun!