Kasm Consulting

You know what's not particularly helpful? "AI is revolutionizing marketing—you must embrace it now!" Every marketer: "Awesome, another 'game-changing' technology I'm supposed to adopt overnight. But seriously, how do I actually make this work for my strategy without getting lost in the hype?" This kind of sweeping advice makes AI seem like a magic fix, creating more confusion than clarity. Here's what we've found truly makes a difference when integrating AI into marketing: 1️⃣ Understand Your Goals 🎯 Don't jump into AI just because it's the buzzword of the day. Define what you genuinely want to achieve—whether that's boosting conversions, enhancing customer engagement, or personalizing content. 2️⃣ Data is Your Foundation 📊 AI thrives on quality data. Leverage your existing CRM and analytics tools to gather actionable insights. Let AI analyze behaviors, segment your audience, and predict trends based on real data. 3️⃣ Choose Tools That Fit 🛠️ There's an overwhelming number of AI tools out there. Focus on those that address your specific needs—be it chatbots for customer service, AI-driven content creation, or automation tools for campaign optimization. 4️⃣ Start Small, Think Long-Term 🌱 You don't need to overhaul everything overnight. Experiment with AI in one area—like automating email workflows or improving ad targeting. Learn from it, then gradually expand. 5️⃣ Monitor and Adapt Continuously 🔄 AI isn't a set-it-and-forget-it solution. Regularly check in on performance and be ready to tweak your approach. Remember, AI's strength is in continuous learning, and your strategy should reflect that. No, integrating AI isn't a quick fix. It won't solve all your marketing challenges instantly. But approaching it thoughtfully can make a significant impact. Are you experimenting with AI in your marketing? What tools or strategies are working for you? Let's cut through the hype together. 👇 #AI #MarketingReality #DigitalMarketing #MarketingStrategy

🚀 6 Unbeatable Black Friday Deals for Marketers in 2024 🚀 🛒 Black Friday isn't just a chance to snag the best deals for consumers—it's also a golden opportunity for us marketers to enhance our tools and skills at unbeatable prices. Here are the top 6 Black Friday deals you don’t want to miss! Optinmonster: Skyrocket your email lists with 60% off all plans! Plus, enter to win a MacBook Air. Perfect your lead generation game this holiday season. 1. Grammarly Premium: Upgrade your content quality with 50% off Grammarly Premium. From enhancing clarity to maintaining your brand’s voice, make every word count. 2. Digital Marketing Institute: Want to boost your career? Get up to 40% off on digital marketing courses and certifications. Whether you're starting out or stepping up, DMI has you covered. 3. Hostinger: Launch your website with Hostinger’s premium shared hosting at 79% off, just $2.49/month. Plus, three months free and a complimentary domain. 4. WP Rocket: Speed up your WordPress site with WP Rocket. Improve site performance and core web vitals with their biggest discount of the year. 5. PhantomBuster: Automate your lead generation with up to 30% off PhantomBuster. Harness the power of data scraping from LinkedIn and beyond to fill your funnel. 🌟 Act fast! These deals are perfect for upgrading your digital marketing toolkit and enhancing your professional growth. Let’s make this Black Friday the most productive one yet! 👇 Which deal are you excited about? Share in the comments or let me know if there are any other great offers out there! #BlackFriday2024 #MarketingDeals #DigitalMarketing #CareerGrowth

🚀 Advisors, Coaches, and Consultants: Your Startup's Dream Team! 🚀 As founders, we hear a lot about building a support network – but knowing who does what is critical to leveling up. Here’s how advisors, coaches, and consultants can bring their unique value to your journey: 🌟 Advisors – Your Strategic Compass 🌟 Advisors are the seasoned pros with a wealth of industry knowledge and connections you can’t find on Google. They’re not just giving advice – they’re sharing their lived experiences to help you avoid common pitfalls and accelerate faster. Many advisors even go the extra mile, working for equity (think 0.25-1%) because they’re invested in your success. Find them at industry events or through referrals – and remember, they’re there for the long haul! 💪 Coaches – Your Growth Partner 💪 Every founder needs a mindset shift at some point, and that’s where coaches come in. They aren’t just about the “rah-rah” – they dig deep, helping you sharpen your leadership skills and boost performance. Whether paid hourly or through equity grants, a coach brings clarity and accountability to the table. They’re the ones who’ll keep you grounded and growing, making sure you’re thinking like the leader you’re becoming. ⚙️ Consultants – Your Tactical Fixers ⚙️ Consultants bring the expertise that turns ideas into actionable strategies. They’re the specialists, paid by project scope, duration, or impact, who roll up their sleeves to tackle specific challenges head-on. Whether it’s operational efficiency, scaling plans, or strategic pivots, consultants are all about delivering tangible results. Think of them as the fuel injection when you need high-powered, problem-solving horsepower. TL;DR: 📝 🔹 Advisors = Big-picture, long-term strategies and connections 🔹 Coaches = Personal growth and leadership elevation 🔹 Consultants = Project-based, high-impact solutions Surround yourself with the right mix, and your startup will be equipped to scale, grow, and thrive. 💼💡 #startup #entrepreneurship #growth

According to Kasm's Kompass: 🚀 Okanagan Tech Sector Soars to a $4.98 Billion Economic Impact! 🌟💼 The Okanagan region is making significant strides in the tech industry, with the latest reports revealing that the tech sector’s economic impact has surged to an impressive $4.98 billion! 📈✨ 🔍 Key Highlights: - Growth Milestone: The Okanagan tech sector has achieved a remarkable economic footprint of $4.98 billion, underscoring its pivotal role in the region’s economy. - Job Creation: Over 32,645 jobs have been created, providing valuable employment opportunities and fostering a vibrant workforce. Innovation Hub: The region is rapidly becoming a hotspot for innovation and technological advancements, attracting startups and established tech companies alike. - Diverse Industries: From software development and AI to biotechnology and green tech, the Okanagan tech landscape is diverse and dynamic. Investment Surge: Increased investments from both local and international investors are fueling growth and expansion within the sector. 🌟 Why This Matters for Startups: 1. Opportunities for Growth: A thriving tech ecosystem provides startups with ample opportunities for collaboration, mentorship, and scaling their operations. 2. Access to Talent: The influx of skilled professionals ensures that startups can attract top talent to drive their innovations forward. 3. Supportive Infrastructure: Robust infrastructure and supportive policies create a conducive environment for startups to thrive and innovate. 4. Networking and Collaboration: Being part of a booming tech sector facilitates networking with like-minded entrepreneurs, investors, and industry leaders. 🌐 At Kasm, we’re committed to supporting startups in leveraging these incredible growth opportunities. Whether you’re looking to scale your tech startup, secure funding, or navigate the competitive landscape, our expert mentorship and strategic guidance can help you achieve your goals. 📢 Join the Conversation: How is the booming tech sector in Okanagan influencing your startup journey? Share your experiences and insights below! 👇 #OkanaganTech #EconomicImpact #TechGrowth #StartupEcosystem #Innovation #TechStartups #BusinessGrowth #KasmConsulting #Entrepreneurship #TechInvestment #JobCreation #AI #GreenTech #Biotechnology

The Federal Government of Canada has just launched a new funding opportunity to help Small and Medium-Sized Enterprises (SMEs) adopt and adapt Artificial Intelligence (AI) solutions. 🔍 The new AI Adoption Programs provide: - Financial Assistance: Grants and funding to reduce the cost of AI implementation. - Expert Guidance: Access to AI specialists and consultants to tailor AI solutions to your business needs. - Training and Resources: Comprehensive training programs to upskill your team in AI technologies and best practices. - Collaborative Opportunities: Connect with other innovative businesses and AI experts to foster collaboration and knowledge sharing. 💡 Key Goals: 1. Boost Efficiency: Automate routine tasks and optimize processes with AI-driven tools. 2. Enhance Decision-Making: Utilize data analytics and AI to make informed, strategic decisions. 3. Drive Innovation: Develop new products and services that stand out in the market. 4. Increase Competitiveness: Stay ahead of the curve by adopting cutting-edge AI technologies. 🌟 At Kasm, we can help you navigate these funding opportunities! Using AI for marketing can create a powerful edge in your processes, operations, and effectiveness. #ArtificialIntelligence #AI #StartupFunding #CanadianSMEs #Innovation #TechStartups #BusinessGrowth #KasmConsulting #Entrepreneurship #AIAdoption #TechInnovation #SMEGrowth #FederalPrograms #BusinessTransformation

BIG Milestone at Kasm Consulting! 🚀 We’re beyond excited to announce a significant step in Kasm’s journey... Our first-ever hire has joined the team! 🌟 Welcome, Manahil Adnan! 🌟 Manahil is joining the fold as our Growth Marketing Lead and brings a wealth of knowledge (as a soon-to-be MBA), and fresh ideas to help take Kasm, and our clients to the next level. This is a huge moment for us, and we couldn’t be more thrilled to have someone as talented, driven, kind, and passionate as Manahil onboard. From the very start, Kasm Consulting has been dedicated to helping startups and businesses grow and scale with marketing. With Manahil’s expertise, we’re set to expand that impact even further. This isn’t just about adding someone to the team—it’s about taking a bold step towards growth, collaboration, and achieving bigger goals. 💪 Please join us in welcoming Manahil! Here’s to the exciting projects and breakthroughs ahead! 🙌 #NewBeginnings #Growth #MarketingLeadership #TeamExpansion #KasmConsulting

Grateful to share that Kasm has been featured in CanadianSME Small Business Magazine! 🌟 It’s an incredible honor to have Kasm Consulting’s journey recognized, and it wouldn’t have been possible without the amazing clients and collaborators we've had the pleasure to work with. A big shoutout to the team at Canadian SME for sharing our story and communicating our passion for helping small businesses and startups grow! 💪 Check out pages 35 & 36 to read our feature! https://lnkd.in/eAHwX9rj #Marketing #CanadianSME #Feature #BusinessConsulting #WomenInBusiness #KasmConsulting #BusinessGrowth #StartupMarketing #StartupGrowth #Startup #DigitalMarketing

A heartfelt thanks to Tracy Borreson for providing this valuable opportunity, and to Kira Kelsie — It was a true pleasure listening to your insights! The conversation on marketing strategies for startups was incredibly enlightening. Your expertise and deep understanding of how to build a strong foundation for growth are truly invaluable for anyone looking to scale their business. The strategies discussed not only shed light on effective tactics but also emphasized the importance of long-term planning and adaptability in the ever-evolving market landscape. It was a highly informative and engaging session, and I’m grateful I had the chance to be part of it. Definitely worth attending! #marketing #startups #digital #marketingstrategies #canada #geothermal #advanceenergytek #cleanenergy #digitalmarketing #AI

From concept to execution, our step-by-step process at Kasm ensures your startup sees growth. 🚀 Our approach is centred around YOU and your unique business needs, stage, clients, and growth goals. 💡 If you want a free consultation, comment ME below 💬 #Marketing #marketingtools #marketinghelp #businessowner #businessgrowth #entrepreneur #marketingconsultant #StartupMarketing #MarketingStrategy #MarketingDigital #DigitalMarketing #Startups #LocalBusiness #KasmConsulting

Let's be honest - marketing agencies SUCK. Here's what makes Kasm different: 🥠 We don't believe in cookie-cutter packages. Instead, every client gets a CUSTOM set of services, designed with you to fit your actual needs. 🤓 Our CEO is a Certified Digital Marketing Expert, and you get to work directly with her! 🏅 Kasm Consulting is listed in the Top 30 Digital Marketing Agencies for Startups Worldwide, and is featured on Yahoo Finance as the Top 10 Digital Marketing Agencies to Work within Canada. ⏰ We show you the list of the tasks that we are working on EVERY WEEK, so you get a fast turnaround and constant transparency. 💲 Our prices are a monthly fixed rate, which is over 50% CHEAPER than hiring an in-house employee, and 70% cheaper than working with an agency. Learn more on our site: www.kasmconsulting.com #MarketingServices #StartupMarketing #BusinesstoBusinessMarketing #B2CMarketing #B2BMarketing #KasmConsulting #Marketing #MarketingStrategy #DigitalMarketing #OnlineOptimization #MarketingforStartups