Kasm Consulting

Join Kasm today for our Grow Your Business using Marketing Strategies Session! Huge thank you to Cathy Forner, BSc. PMP, CMC with C4ner Consulting, and Town of Bashawf or putting this on. Whether you're in the early stages or ready to take your business to the next level, this session is packed with insights on: ✅ Effective marketing strategies for growth ✅ How to leverage AI and automation ✅ Real-world examples of scaling success ✅ Common pitfalls and how to avoid them If you're a business owner or startup founder in Alberta, this is the perfect opportunity to get actionable advice to help you grow. Here's the link to sign up: https://lnkd.in/dubXgV9w 👉 What’s the biggest marketing challenge you're facing right now? I'll try to add it to the session! #KasmConsulting #StartupGrowth #MarketingStrategy #AI #MarketingWorkshop #ABTech #BusinessGrowth #AlbertaStartups #Entrepreneurship #ScalingBusiness

At Kasm, we’re not just about strategies—we’re about execution. Over the past few years, we've been so focused on helping startups grow and scale that our brand collected dust. 🤦♀️ It got to the point where we couldn't ignore it anymore—it was time to give Kasm the love it deserves. ❤️🩹 So, here's our new brand! 🥳 This rebrand is a reflection of our commitment to the startups we serve—and it’s a sign of exciting things ahead (👀). We’re doubling down on helping startups scale in 2025, and we wanted our new look to reflect that energy. The bold colors, fresh logo, and modern typography aren’t just for show—they represent the vibrant, bold strategies and dynamic energy we put into helping your startup grow and scale! Let us know what you think of our new look in the comments! 👇 #BrandRefresh #Branding #StartupGrowth #KasmConsulting #Rebrand #NewLogo #StartupMarketing

You know you should be using AI for marketing, but how do you figure out what to use? With so many options available, it’s important to focus on what will help you meet your specific marketing objectives. Here’s a simple approach to get started: 1) Your goals will guide which tools to consider. Whether it's automating customer support, personalizing content, or improving lead generation. Your goals will guide which tools to consider. 2) Prioritize the tools that add the most value based on intelligence and structure. According to Harvard Business Review, you should categorize AI tools by their intelligence level (basic or advanced) and how well they integrate with your current systems. 3) Combine Stand-Alone and Integrated Tools to streamline and/or automate your processes. 4) How well does the platform scale? Sure Hubspot is a great tool, but as your company grows do you want to pay $1,200/month for a CRM? A little effort here ensures you’re choosing the best options for your growth. Share the tools you're using and why in the comments to help other founders out! #AIMarketing #MarketingStrategy #AIForGrowth #AItools #StartupGrowth #MarketingAutomation #StartupMarketing #FounderTips #MarketingStack #AIMarketingTools #AIMarketing

AI startups just got a massive ally in the U.S. — here’s what it means for growth in North America. Yesterday, when Trump was sworn in, he issued 26 executive orders, 12 memoranda, and 4 proclamations. Notable for startups - Trump has rescinded President Biden’s sweeping executive order regulating Artificial Intelligence (AI). This decision marks a shift in how the U.S. will approach AI oversight, halting critical safety and transparency measures that were put in place under the Biden administration. 🔹 For AI companies, especially early-stage startups, navigating the regulatory landscape is one of the biggest hurdles. Biden’s executive order required transparency, safety tests, and reporting that many felt were too heavy-handed. 🔹 With Trump’s move to roll it back, we’re looking at a more flexible environment that could allow companies to scale faster and innovate with less red tape. While this is a win for innovation, it’s not without risks. AI startups may face less oversight, which means a more competitive, sometimes chaotic landscape. Will this foster healthy growth, or will we see more missteps as companies rush to scale without enough safety nets in place? If you’re building an AI startup in 2025, this is a pivotal moment to position your company for rapid growth. How will you navigate the opportunities and challenges this shift presents? What’s your take on this? Will deregulation speed up AI innovation, or will it create more risks for tech startups? #AI #StartupGrowth #Innovation #TechPolicy #Entrepreneurship #USCanada #AIFuture Artificial Intelligence Saskatchewan (AiSK) Alberta Machine Intelligence Institute (Amii) AInBC Manitoba Association of AI Professionals CAIAC - Canadian Artificial Intelligence Association AIGS Canada - AI Governance & Safety CIFAR

🔥 To win a deal, you first need to win the attention. If you're not in the conversation, you're invisible. If you're not visible, you're not even in the game. As a startup founder, building awareness is your secret weapon. But it's not about random acts of marketing. It’s about hijacking the mic—using a strategic approach to get heard in a crowded space. Here’s how you can do it: Start with the Basics: A compelling brand story, a solid website, and active social media profiles. Without these, you’re invisible. Create Consistent Content: Become the go-to expert by showing up with valuable insights on your industry—whether it's blog posts, short-form videos, or even behind-the-scenes content. Leverage Community: Build a loyal following by engaging authentically—start conversations, join virtual meetups, and encourage feedback. Maximize Partnerships and Events: Identify the biggest players in your industry and collaborate with them. Aligning with influencers or speaking at events can skyrocket your credibility. Building awareness is about being strategic, not just loud. It’s time to hijack the mic and let the world hear your message. 🔑 How are you positioning your startup to be heard? #HijackTheMic #StartupGrowth #MarketingStrategy #BrandAwarenessTips #StartupMarketingPlaybook #MarketingPlaybook #AIinMarketing #StartupMarketing #StartupMarketingTips

Here’s what every startup needs to know about the pending TikTok ban: With the U.S. edging closer to restrictions, this is your chance to future-proof your marketing. Here’s the deal: Multichannel marketing is not enough. Sure, being on multiple platforms is helpful, but omnichannel marketing is what builds resilience. It’s not just about showing up everywhere; it’s about creating a seamless customer experience. Multichannel is about posting on different platforms, but omnichannel ensures those platforms work together. Here's an example: You post a video teaser on Instagram, follow it up with an email campaign, and have a LinkedIn post diving deeper into the same topic. It’s seamless, cohesive, and hard to disrupt. What's your plan if America does end up banning TikTok? Share this with a founder stressing about this news to help them out. #TikTokBan #TikTok #TikTokvsUS #Omnichannelmarketing #Multichannelmarketing #MarketingStrategy #DigitalMarketingStrategy #DigitalMarketingNews #KasmKompass #StartupMarketing #StartupNews

You know what's not particularly helpful? "AI is revolutionizing marketing—you must embrace it now!" Every marketer: "Awesome, another 'game-changing' technology I'm supposed to adopt overnight. But seriously, how do I actually make this work for my strategy without getting lost in the hype?" This kind of sweeping advice makes AI seem like a magic fix, creating more confusion than clarity. Here's what we've found truly makes a difference when integrating AI into marketing: 1️⃣ Understand Your Goals 🎯 Don't jump into AI just because it's the buzzword of the day. Define what you genuinely want to achieve—whether that's boosting conversions, enhancing customer engagement, or personalizing content. 2️⃣ Data is Your Foundation 📊 AI thrives on quality data. Leverage your existing CRM and analytics tools to gather actionable insights. Let AI analyze behaviors, segment your audience, and predict trends based on real data. 3️⃣ Choose Tools That Fit 🛠️ There's an overwhelming number of AI tools out there. Focus on those that address your specific needs—be it chatbots for customer service, AI-driven content creation, or automation tools for campaign optimization. 4️⃣ Start Small, Think Long-Term 🌱 You don't need to overhaul everything overnight. Experiment with AI in one area—like automating email workflows or improving ad targeting. Learn from it, then gradually expand. 5️⃣ Monitor and Adapt Continuously 🔄 AI isn't a set-it-and-forget-it solution. Regularly check in on performance and be ready to tweak your approach. Remember, AI's strength is in continuous learning, and your strategy should reflect that. No, integrating AI isn't a quick fix. It won't solve all your marketing challenges instantly. But approaching it thoughtfully can make a significant impact. Are you experimenting with AI in your marketing? What tools or strategies are working for you? Let's cut through the hype together. 👇 #AI #MarketingReality #DigitalMarketing #MarketingStrategy

🚀 6 Unbeatable Black Friday Deals for Marketers in 2024 🚀 🛒 Black Friday isn't just a chance to snag the best deals for consumers—it's also a golden opportunity for us marketers to enhance our tools and skills at unbeatable prices. Here are the top 6 Black Friday deals you don’t want to miss! Optinmonster: Skyrocket your email lists with 60% off all plans! Plus, enter to win a MacBook Air. Perfect your lead generation game this holiday season. 1. Grammarly Premium: Upgrade your content quality with 50% off Grammarly Premium. From enhancing clarity to maintaining your brand’s voice, make every word count. 2. Digital Marketing Institute: Want to boost your career? Get up to 40% off on digital marketing courses and certifications. Whether you're starting out or stepping up, DMI has you covered. 3. Hostinger: Launch your website with Hostinger’s premium shared hosting at 79% off, just $2.49/month. Plus, three months free and a complimentary domain. 4. WP Rocket: Speed up your WordPress site with WP Rocket. Improve site performance and core web vitals with their biggest discount of the year. 5. PhantomBuster: Automate your lead generation with up to 30% off PhantomBuster. Harness the power of data scraping from LinkedIn and beyond to fill your funnel. 🌟 Act fast! These deals are perfect for upgrading your digital marketing toolkit and enhancing your professional growth. Let’s make this Black Friday the most productive one yet! 👇 Which deal are you excited about? Share in the comments or let me know if there are any other great offers out there! #BlackFriday2024 #MarketingDeals #DigitalMarketing #CareerGrowth

🚀 Advisors, Coaches, and Consultants: Your Startup's Dream Team! 🚀 As founders, we hear a lot about building a support network – but knowing who does what is critical to leveling up. Here’s how advisors, coaches, and consultants can bring their unique value to your journey: 🌟 Advisors – Your Strategic Compass 🌟 Advisors are the seasoned pros with a wealth of industry knowledge and connections you can’t find on Google. They’re not just giving advice – they’re sharing their lived experiences to help you avoid common pitfalls and accelerate faster. Many advisors even go the extra mile, working for equity (think 0.25-1%) because they’re invested in your success. Find them at industry events or through referrals – and remember, they’re there for the long haul! 💪 Coaches – Your Growth Partner 💪 Every founder needs a mindset shift at some point, and that’s where coaches come in. They aren’t just about the “rah-rah” – they dig deep, helping you sharpen your leadership skills and boost performance. Whether paid hourly or through equity grants, a coach brings clarity and accountability to the table. They’re the ones who’ll keep you grounded and growing, making sure you’re thinking like the leader you’re becoming. ⚙️ Consultants – Your Tactical Fixers ⚙️ Consultants bring the expertise that turns ideas into actionable strategies. They’re the specialists, paid by project scope, duration, or impact, who roll up their sleeves to tackle specific challenges head-on. Whether it’s operational efficiency, scaling plans, or strategic pivots, consultants are all about delivering tangible results. Think of them as the fuel injection when you need high-powered, problem-solving horsepower. TL;DR: 📝 🔹 Advisors = Big-picture, long-term strategies and connections 🔹 Coaches = Personal growth and leadership elevation 🔹 Consultants = Project-based, high-impact solutions Surround yourself with the right mix, and your startup will be equipped to scale, grow, and thrive. 💼💡 #startup #entrepreneurship #growth

According to Kasm's Kompass: 🚀 Okanagan Tech Sector Soars to a $4.98 Billion Economic Impact! 🌟💼 The Okanagan region is making significant strides in the tech industry, with the latest reports revealing that the tech sector’s economic impact has surged to an impressive $4.98 billion! 📈✨ 🔍 Key Highlights: - Growth Milestone: The Okanagan tech sector has achieved a remarkable economic footprint of $4.98 billion, underscoring its pivotal role in the region’s economy. - Job Creation: Over 32,645 jobs have been created, providing valuable employment opportunities and fostering a vibrant workforce. Innovation Hub: The region is rapidly becoming a hotspot for innovation and technological advancements, attracting startups and established tech companies alike. - Diverse Industries: From software development and AI to biotechnology and green tech, the Okanagan tech landscape is diverse and dynamic. Investment Surge: Increased investments from both local and international investors are fueling growth and expansion within the sector. 🌟 Why This Matters for Startups: 1. Opportunities for Growth: A thriving tech ecosystem provides startups with ample opportunities for collaboration, mentorship, and scaling their operations. 2. Access to Talent: The influx of skilled professionals ensures that startups can attract top talent to drive their innovations forward. 3. Supportive Infrastructure: Robust infrastructure and supportive policies create a conducive environment for startups to thrive and innovate. 4. Networking and Collaboration: Being part of a booming tech sector facilitates networking with like-minded entrepreneurs, investors, and industry leaders. 🌐 At Kasm, we’re committed to supporting startups in leveraging these incredible growth opportunities. Whether you’re looking to scale your tech startup, secure funding, or navigate the competitive landscape, our expert mentorship and strategic guidance can help you achieve your goals. 📢 Join the Conversation: How is the booming tech sector in Okanagan influencing your startup journey? Share your experiences and insights below! 👇 #OkanaganTech #EconomicImpact #TechGrowth #StartupEcosystem #Innovation #TechStartups #BusinessGrowth #KasmConsulting #Entrepreneurship #TechInvestment #JobCreation #AI #GreenTech #Biotechnology