m5 the agency

From the entire m5 team, we wish you and yours a safe and happy holiday season. 🎄 Until next year! 👋

Meet Katie — the newest designer in our St. John’s office! 🎨 👩🎨    Before joining m5, Katie worked her magic in graphic design for local film productions, clothing brands, album covers, event posters… the list goes on! From stage setting to apparel design, everything Katie touches is graced by her vibrant, colourful aesthetic.   When she’s not rug hooking or drawing illustrations of her cats, Katie explores human behaviour by analyzing the personalities on The Real Housewives and Jersey Shore (next-level research for anyone in marketing).   Welcome to the team, Katie!

Huge congratulations to our designer, Kasie Wilcox (right), for bringing a historical event to life through her art! Recently, Kasie was invited to London by writer and cultural historian Gemma Marr (who currently holds a SSHRC postdoctoral fellowship in the Department of Historical Studies at UNB) to present her collaboration on Gemma’s graphic novel that shares the nearly forgotten stories of eight women from Saint John’s “Unsavoury Precinct” in the early 1900s. Presenting this powerful story on an international stage at the University of the Arts London, Chelsea College of Arts marks a major achievement for Kasie as an artist, and we couldn’t be more proud!

When we dig into a new teacher's story, we get all the nitty gritty details on what makes them so special. One of the first things Lilly told us about Ms. Dalton? That she loves the colour purple. 💜 We were so happy to share Donna Dalton's colourful story for the NLTA. There is no shortage of awesome teachers in this province, and we're so proud to shine a light on them year after year. #TeachersChangeLives #NLTA

What do these three have in common? It’s not just their devastatingly good looks, razor-sharp wit, or karaoke skills (Kelly's rendition of Dreams by Fleetwood Mac is legendary)... It's Kelly, John, and Grant's 15 years working with m5 video/Wavelight! FIFTEEN years of making things look sharp, sound crystal clear, and run smoother than a dolly track. Here's to 15 more years of helping us tell our clients' stories year after year. ⭐️ 🎬 🎥

L'nuey and the team didn’t skip a beat when it came to this one.    Our recent spot with L’nuey is a powerful blend of movement and vibrancy, showcasing how the Epekwitnewaq Mi’kmaq are remixing existing traditions with a revolutionary approach. This is more than reconciliation, it’s a resurgence. Cheers to the dedicated team for making this happen!

Catch m5 Public Affairs President, Chris Lydon share his election insights as a panelist on CBC News Network tonight at 8 PM AST! 🗳️👇

Dappered up for the Board of Trade Business Awards Gala. ✨ Newfoundland is a one-of-a-kind place to be an entrepreneur. With its untapped potential and rich culture of resilience, grit, and fearlessness, Newfoundland is a playground for those ready to dream big. Our intense local pride only fuels that fire. From daring startups to enduring legacy companies, it's a pleasure to watch local talent be recognized. Here’s to bright futures ahead - thanks for having us St. John's Board of Trade! 🌟 #BOTAwardsGala

Gold? ✔️ Silver? ✔️ Having visionary clients that allow us to do awesome work? ✔️✔️ We’re thrilled to share that our campaign for the University of King’s College, Halifax snagged Gold in Digital Advertising and Silver in Social Media Content Campaign at the Education Digital Marketing Awards! Kudos to University of King's College and the team for making this magic happen!

Meet Brooke — the newest Account Director in our Halifax office!   With 4+ years of experience working with heavy hitters like BMO, Joe Boxer Canada, and Margaritaville Hotels & Resorts, she’s all about building smart, creative campaigns that deliver real results. When she’s not busy crafting strategies, Brooke’s honing her skills as a stand-up comedian on the side.   Whether she’s improvising on the stage or riffing in the boardroom, we trust her quick thinking, creativity, and adaptability are helping bring our clients’ stories to life.   Great to have you with us, Brooke! 🥳