Metrix Marketing Ltd.

Join us next week as Metrix Marketing Ltd.'s founder Emma Boghossian goes live with SMPS—Society for Marketing Professional Services to discuss AEC marketing. 📅 Tuesday, March 11, 2:00 pm EST #MetrixMarketing #AECMarketing #MarketingStrategy #BrandPositioning #ROI #MetrixMktg #MetrixMarketing

#Engineering & #Construction firms are no strangers to complex projects, tight deadlines, and high-stakes decision-making. But when it comes to marketing, many still rely on old-fashioned tactics instead of leveraging data to drive business growth. 🔍 𝗪𝗵𝘆 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗠𝗮𝘁𝘁𝗲𝗿𝘀 𝗳𝗼𝗿 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗙𝗶𝗿𝗺𝘀: Data can help them: ✅ Identify high-value prospects & tailor messaging to their needs ✅ Optimize marketing spend by focusing on the most effective channels ✅ Measure & refine strategies in real-time 📊 𝗞𝗲𝘆 𝗗𝗮𝘁𝗮 𝗣𝗼𝗶𝗻𝘁𝘀 𝘁𝗼 𝗧𝗿𝗮𝗰𝗸 • Website Analytics – Understand visitor behavior • Lead Conversion Rates – Identify top-performing campaigns • Client Behavior – Monitor decision-maker engagement  • Competitive Insights – Determine your firm's market position 🎯 𝗛𝗼𝘄 𝘁𝗼 𝗚𝗲𝘁 𝗦𝘁𝗮𝗿𝘁𝗲𝗱 ✔️ Invest in marketing automation & CRM tools to track leads effectively ✔️ Use SEO & content marketing to attract high-intent prospects ✔️ Leverage A/B testing for email campaigns and landing pages ✔️ Regularly review & refine marketing efforts based on data Using data analytics helps make better decisions, optimize resources, and increase return on investment (ROI). Is your firm making marketing decisions based on data? 𝙇𝙚𝙩’𝙨 𝙘𝙤𝙣𝙣𝙚𝙘𝙩. #AECMarketing #MarketingStrategy #MetrixMarketing #MetrixMktg #TechnicalMarketing #ROI

Too often, we see messaging like this: 👉 “𝙋𝙧𝙤𝙫𝙞𝙙𝙞𝙣𝙜 𝙚𝙣𝙙-𝙩𝙤-𝙚𝙣𝙙, 𝙘𝙪𝙩𝙩𝙞𝙣𝙜-𝙚𝙙𝙜𝙚 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙛𝙤𝙧 𝙙𝙮𝙣𝙖𝙢𝙞𝙘 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙘𝙝𝙖𝙡𝙡𝙚𝙣𝙜𝙚𝙨”... 𝗧𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺? 💡 It doesn’t tell your audience what you actually do—or why they should choose you. Before working with us, clients usually struggle with: ❌ Vague statements filled with overused buzzwords that don’t connect with their audience. ❌ Messaging that sounds just like their competitors. ❌ No clear value for their audience. After working with us, their brand story and positioning become: ✅ Clear on 𝗪𝗛𝗢 they serve. ✅ Measurable in 𝗪𝗛𝗔𝗧 impact they deliver. ✅ Specific and compelling in 𝗛𝗢𝗪 they solve problems. If your messaging isn’t working, let’s fix it—because 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 = 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀. 🚀 #MetrixMarketing #MarketingStrategy #BrandMessaging #Positioning #MetrixMktg

Not all buyers are ready to decide the first time they interact with your brand—96% of website visitors aren’t ready to buy. That’s where lead nurturing makes the difference. Companies that excel at it generate 50% more sales-ready leads at 33% lower costs. Without a structured follow-up process, 80% of new leads never convert. Plus, nurtured leads tend to make 47% larger purchases than those left to fend for themselves. 🔹 How to Nurture Leads in Industrial & Technical Sectors? In industries like engineering, manufacturing, and industrial services, the buying cycle is long, complex, and involves multiple decision-makers. To move leads through the pipeline, you need consistent touchpoints, credibility, and engagement. With the right nurturing strategy, you can shorten sales cycles, improve conversions, and build lasting client relationships. Swipe through for actionable ways to keep your leads engaged! #B2BMarketing #LeadNurturing #IndustrialMarketing #AECMarketing #TechMarketing #MetrixMarketing #MetrixMktg

Exciting things are happening at Metrix Marketing Ltd.! 🎉 We’ve been working behind the scenes on something special—a fresh new brand that truly reflects who we are, where we’re headed, and how we help businesses like yours stand out. Stay tuned! #BrandReveal #MetrixMarketing #B2BMarkering #TechnicalMarketing #AECMarketing

Generic strategies don’t drive real growth. It’s time to transform your business with a bold marketing and branding strategy that positions you as the first choice for your audience. If you’ve been thinking: “Our marketing efforts aren’t delivering results.” “We’re struggling to stand out in a crowded market.” “We need a clear plan to grow and scale effectively.” We’re here to change that. Your next growth milestone starts with a strategic plan designed for your success. Let’s build it together. #MetrixMktg #MetrixMarketing #B2BMarketing #AECMarketing #TechnicalMarketing #MarketingStrategy #BrandStrategy

We're excited to kick off a new branding project at Metrix Marketing Ltd.! We're crafting a comprehensive identity system, from brand design to content marketing that highlights our client's expertise and positions them for future growth. 🎨 #BrandIdentity #B2BMarketing #AECMarketing #TechnicalMarketing #MetrixMarketing

💡 By aligning marketing efforts with your revenue goals, we create strategies that attract, engage, and convert clients effectively. Your marketing strategy should drive your business goals—not the other way around. Here’s how we make it happen: ✅ Assess Current Revenue Streams: We analyze what’s working, what’s not, and where untapped opportunities exist. ✅ Identify High-Value Clients: Through segmentation, we target your most profitable and loyal customers. ✅ Develop Revenue-Focused Campaigns: We craft content and campaigns that resonate with your top audiences, showcasing the value of your services. ✅ Position Your Business as the Clear Industry Choice: By highlighting your unique value proposition and showcasing success stories, we position your business as the go-to solution in your field. ✅ Track and Adjust: Using performance analytics, we continually refine your campaigns to maximize ROI. Let’s connect and help your business grow smarter. #RevenueGrowth #MarketingStrategy #B2BSuccess #MetrixMarketing #MetrixMktg #AECMarketing #TechnicalMarketing

#B2B buying processes are often complex, involving multiple stakeholders and detailed decision-making. To succeed, map your selling process to the way your customers buy. Here are three key steps to guide this transformation: 1️⃣ Research Customer Needs: Dive deep into the challenges your customers face. Gather insights by conducting interviews, surveys, and CRM analysis with end customers, distributors, partners, and internal teams to understand pain points and refine solutions. 2️⃣ Understand the Buying Process: B2B buyers follow well-defined stages—from initial research to decision-making—often involving multiple decision-makers. Align your selling process with these stages to move prospects efficiently through the pipeline. 3️⃣ Articulate Your Value: Clearly communicate how your offerings solve customer problems and deliver measurable value. Build trust and differentiate your business in competitive markets using value-driven content like white papers, case studies, and ROI calculators. This is how we helped our client, a building materials manufacturer transform their sales approach: ✅ Repositioned as a Solutions Partner: Shifted messaging from product-focused to addressing buyer needs like energy efficiency, compliance with green standards, and cost savings. ✅ Invested in SEO: Optimized the website with high-intent keywords like “LEED-certified insulation solutions,” driving targeted traffic and boosting visibility. ✅ Created Value-Driven Content: Developed gated white papers and case studies to address buyer pain points, generating qualified leads and building credibility. ✅ Enhanced Distributor Relationships: Strengthened engagement through co-branded campaigns, webinars, and product guides to align efforts. The results? A 25% increase in lead conversions and stronger distributor collaboration. Aligning your selling process with customer buying behavior fosters trust, improves engagement, and drives measurable results. At Metrix Marketing, we specialize in helping businesses adapt their strategies to B2B buyer behavior, delivering real, sustainable growth. #B2BMarketing #CustomerInsights #MarketingStrategy #LeadGeneration #SEO #MetrixMarketing #MetrixMktg

Growth isn’t just about ambition; it’s about strategy backed by data. The most effective growth plans come from insights gained through market analysis, client feedback, and performance metrics. Data isn’t just numbers—it’s the roadmap that reveals opportunities, identifies risks, and pinpoints areas for meaningful expansion. Here’s the truth: when your marketing strategy is grounded in data, you stay aligned with market needs, proactive in your approach, and agile enough to adapt to change. It’s not about guessing—it’s about acting with confidence. 🔍 What is your data telling you? ✅ Are there untapped growth areas in your market? ✅ Are client demands shifting, and are you meeting them head-on? ✅ Are you leveraging your strengths to meet evolving needs? The answers to these questions can shape a strategy that is both realistic and ambitious, paving the way for sustained success. Ready to turn your insights into action? Let’s connect and explore how we can help your firm make data-driven decisions that fuel growth. 🚀 #MetrixMarketing #MetrixMktg #DataDriven #MarketingStrategy #BusinessGrowth #B2BMarketing #AECMarketing #TechnicalMarketing