Motion (Creative Analytics)

🚀 Exciting news JUST SHARED at our Creative Strategy Summit 🚀 Today, we're announcing our $30M Series B funding led by Inovia Capital with participation from Threshold Ventures as well as existing investors Headline, Abstract Ventures, and Sugar Capital. "This fundraise is a confirmation that the Creative Strategist era is here and that the market is taking notice." — Motion's CEO, Reza Khadjavi We’re thrilled to expand our product roadmap and to build more amazing features to supercharge our mission of building the ultimate command center for creative strategists.

Volvo made THE ad of the year shot by Oppenheimer & Interstellar cinematographer Hoyte Van Hoyetma 📌 And it breaks EVERY "best practice" - It's 3 minutes and 46 seconds long - There's no product shot for the first 3 minutes - No features list - No price - No CTA - No "value proposition" - The car is barely in it - It ends with what *doesn't* happen And that's exactly why it works. Every marketing "best practice" tells you this shouldn't work. But scroll through the comments. People are captivated. They're emotional. They're sharing it. They're suddenly considering Volvo. Sometimes the best way to stand out is to ignore every "rule" in the playbook. (And yes, I've watched it 3 times now. You will too.) 👋 P.S. Tag a marketer who needs to watch this!

92% of people trust peer recommendations over ads. B2B marketers need to steal THIS DTC playbook 👇 (h/t to Nick Shackelford and Dave Gerhardt from our event last week) The strongest marketing channel for B2B? Direct referrals from your customers. Here's why this matters: → 50% of people visit websites immediately after positive reviews → 92% trust peer recommendations over ANY advertising → 70% trust recommendations from total strangers A big part of building trust? Showing your audience you GET them. 📌 Dave's pro tip: Use your organic social as a focus group. Go to your company's LinkedIn page. Sort by most impressions. Build ads based on your top posts. Because your best differentiator isn't your product. (If it was, Slack would've killed Teams by now) It's how you show up in market. It's what others say about you. It's being willing to be different. 👋 P.S. Want more B2B tactics from Nick and Dave? Check out the full recording one our YouTube page.

$30M Series B ✅ Inbound sales model ✅ Fully remote team ✅ The momentum at Motion is unstoppable and we're searching for YOU! We're looking for talented salespeople to join our team and ride the next wave of incredible growth. If you're even just a little bit curious, join our upcoming live virtual hang with Evan Lee (captain of the sales ship) and meet your future teammates. You'll get a candid look at why joining Motion's sales team might be your next big career move. 🤫 Psst! Don't want to attend the event on LinkedIn? Join the private event experience here and add it to your calendar: http://bit.ly/4esDVn7 This event features Evan Lee and other Motion sales legends like Miguel Lozano, Jose García Arévalo, and Stefania Vetere

The NEW Nike x Nadal ad "Greatness. It only takes everything." ✌️ 🧵 Did you see the X thread? They posted EVERY stat from Nadal's career in a mega thread. 📌 The TLDR; Listed EVERY win chronologically (So much I couldn't add it to character count here 😅) - Only player to be World # 1 across 3 decades - 81 consecutive wins on clay - 1,307 matches played - 4,327 break points saved - 117,000 returns made - 2,632,500 meters run - 0 smashed rackets - 37 wins for Spain - 1,501,800 minutes on the court - 351,000 whip forehands - 3,070 meters of finger tape Greatness. It Only Takes Everything. 👀 P.S. DTC brands, try this ad format: Show your brand growth over time. People love a come up. And it builds trust. 👋 P.S. Are you team Nadal or Federer?

IT'S BFCM WEEK Y'ALL! Check out Evan Lee's swipe file of BCFM ad inspo Take a look at the deals, offers, and gifts that top brands are using this year. Evan's spoken alongside brands crushing their BCFM strategies such as: Ridge ILIA Portland Leather ESTEE LAUDER True Classic Caden Lane Hexclad So he knows what works and what doesn't... Save it to your bookmarks bar now https://lnkd.in/g-2TmQtN

DTC marketers are forged in the fire of thin margins and high-pressure environments — they know more about Meta advertising than anyone else.    B2B marketers who learn from DTC stand to gain a huge advantage in the industry.    In this event, we’re bringing the worlds together. You'll learn: ✅ Nick Shackelford's “MGD” framework distilled from thousands of tests, failures, and wild successes — and perfected for any business, budget, or background ✅ Live discussion with B2B and DTC leaders on how to adapt winning creative strategies for different industries ✅ Real examples and creative analysis of DTC and B2B ads that led to record-breaking lead generation This is a rare opportunity to get a glimpse into the DTC advertising world for B2B marketers motivated to stay ahead of the game. Nick Shackelford is one of the world’s leading authorities on DTC advertising, having spent over $100M on Facebook ads alone. As the founder of Structured Social, Nick famously helped PupSocks generate $13,000,000 in just 32 days and Diff Eyewear achieve $255,000 in under 24 hours. Dave Gerhardt runs Exit Five — the #1 community for B2B marketers. He’s a former VP of Marketing and CMO with 10+ years working in B2B SaaS. He worked at Drift ($1B valuation) and Privy ($100M+ acquisition) and authored the book, Founder Brand. Nick will break down the basic principles of creating winning DTC ads, and Dave will elaborate on exactly how to shape those principles for B2B. Watch it live here on LinkedIn. Or join us here in the official event experience to ask questions & interact with the speakers: https://lnkd.in/gmrQM3XQ

LinkedIn Ads just landed in Motion 💪💼🫰 Until today, our tool was only available for Meta, TikTok, and YouTube ads. But now we're expanding into a B2B’s favorite platform. With our new integration, you can: - Visually analyze your top LinkedIn ads in seconds - Pull in over 20 metrics & visual ad data - Share & brief your creatives faster with beautifully designed reports . . . We all know that ad creative is the real MVP of paid social. And that’s where you can really start using Motion as a B2B Marketer. Get your growth and creative teams working together to nail what’s working and why for your growing your LinkedIn ad performance. Some of the smartest B2B brands are already using Motion to run better ads. P.S. This feature is live on all paid plans.   Book a demo to see how Motion can unlock your LinkedIn Ads 👇 https://lnkd.in/gPAR_BPj

Marketing Meetings that could've been email = 😤 Marketing Meetings with thoughtful structure = 🤑 OKAY MARKETERS LISTEN UP Our very own Kyra Richards has the perfect structure for your creative strategy meetings moving forward. *Class is in section so take notes* The problem usually starts with WHO the heck is going to these meetings. -- So, when you're first starting out with these meetings, it should include: Marketing Leader(s) + Media Buyer(s) + Creatives -- Then as you get more streamlined, it should include:   Media buyers + Creatives -- And finally you can cut people out until it's just: Creative strategist + Creatives . . . The main takeaway = Small teams just starting out can have the wohle team there Big teams that are established keep creative strategy separate from growth tactics P.S. Watch the full breakdown on running your creative strategy meetings here 👇 https://lnkd.in/g3pe57-t

🚨 30+ new B2B ads added to our B2B Ads Collection🚨 👀 Our ads team sifted through 5,000+ ads so you don’t have to. Then we organized our favorites from brands like Hootsuite, ClickUp, monday.com, VEED.IO into a swipe file for your ad inspo needs. Oh and it’s completely free! What types of ads are in here? 1️⃣ Event Promotions 2️⃣ Us vs. Them 3️⃣ Comedy Skits 4️⃣ Product Animations 5️⃣ Customer Video Testimonials 6️⃣ Problem vs. Solution 7️⃣ Discount Offers Cool but how do you access it? ➜ Like this post ➜ Comment "send ads" ➜ Send Travis Tyler a connection request