We’re thrilled to announce some major milestones in our journey to bring the best of beauty to every corner of the globe! 🌍✨
e.l.f. Beauty is making waves in Germany with our LARGEST international retail launch to date - now available in 1,600 ROSSMANN locations nationwide!
“We see immense potential to make significant impact internationally, fueled by our commitment to make the best of beauty accessible to every eye, lip, face and skin concern,” said Tarang Amin, Chairman and CEO, e.l.f. Beauty.
🌟 We’re making our debut in Sephora Mexico this fall, marking our re-entry in the country and our first time partnering with this leading retailer.
🌟 We’re also expanding our presence in existing markets:
- UK: Gaining space in several hundred Boots and Superdrug locations.
- Australia: Launching in Coles and expanding in Priceline.
- Italy: Doubling store space in Douglas.
- Nordics: Partnering with SÆTHER for new launches across major retailers.
With a commitment to positivity, inclusivity, and accessibility, our global expansion reflects our mission to make premium quality beauty products accessible to all.
Thank you to our incredible community for your continued support and enthusiasm. We’re excited to rocket into new orbits together! 🚀