Plus Company

We’re very excited to celebrate Karine Courtemanche, Executive Vice President, Plus Company Canada and President, Media group, for being honoured as the Media Leader of the Year at the Media Innovation Awards. 🎉 “Karine is not only an authority and a visionary in the media industry but also elevates the offering across the entire Plus Company Canada portfolio while spearheading the international expansion of our integrated media expertise. The most exciting part? She’s just getting started!” – Mélanie D., President of Plus Company Canada. With fearless innovation, strategic brilliance, and a passion for people, Karine has redefined what it means to lead in the media space in just 18 months. Her work inspires not just results, but a culture of creativity and collaboration that drives the entire industry forward! Congratulations, Karine! 👏 Learn more about this recognition: https://urlr.me/Bny8ue - On est extrêmement fier·ère·s de célébrer le succès de Karine Courtemanche, vice-présidente exécutive, Plus Compagnie Canada et présidente du Groupe Média, qui a été nommée leader média de l’année aux Media Innovation Awards hier soir.  « Karine est non seulement une autorité et une visionnaire dans le domaine des médias, mais elle élève également l’offre de l’ensemble du portefeuille d’agences de Plus Compagnie Canada, tout en pilotant l’expansion internationale de notre expertise en média intégré. Et le plus excitant, c’est qu’elle ne fait que commencer! » – Mélanie Dunn, présidente, Plus Compagnie Canada. En seulement 18 mois, grâce à son audace, sa vision stratégique et sa passion pour l’humain·e, Karine a redéfini ce que signifie diriger dans le secteur des médias. Son travail inspire bien plus que des résultats : il insuffle une culture de créativité et de collaboration qui fait progresser toute l’industrie! Félicitations, Karine! 👏 Pour en savoir plus sur ce titre : https://urlr.me/Bny8ue

How does Tripadvisor harness community reviews and use its AI to come up with your perfect travel itinerary? ⭐️ You can learn more about the travel app, its disruption in the travel industry, and its marketing success on our special podcast episode. 🎧 Listen to the replay here: https://urlr.me/rFzBvC #travel #marketing #advertising

🛫 Now Boarding! Airports are packed and line ups are long! We dug deep into emerging travel trends for brands to better connect with consumers. Our report covers: 💡 The Metamorphosis Of Travel Groups 💡 Short or Long - The Changing Shape Of Trip Duration 💡 The Travel Budget Juxtaposition We have key recommendations for brands on how to connect with consumers in the travel landscape. Check out the report: https://urlr.me/pPmkQ7 #travel #marketing #branding

✈️ 🚢 🚗 It's a BIG travel week in the U.S. Do you travel on a budget? Or maybe you go all in for luxury travel? In our survey conducted by Angus Reid, we learned: 💰 79% of respondents said they ‘travel as cheaply as possible.' 🤑 19% of those who don't travel cheaply said they were ‘willing to go into debt for traveling.' Learn more about the Travel budget juxtaposition here: https://urlr.me/jzGZmc #travel #marketing #branding

👏 A big shoutout to AdClub of Toronto and everyone at Plus Company for making #StudentDay2024 such an inspiring and insightful event! This is what Plus Company stands for: driving ideas forward through innovation, empowering the next generation, and fostering collaboration with industry leaders to create meaningful connections and shared experiences. Thank you to all the students and amazing speakers Sabaa Quao, Jennifer Horn, Kaaren Whitney-Vernon, Caitlin Neve, Audrey Ansah, Ivan Pehar and Zachary Richman for this day! 🙌

#TBT to last month at The Gathering Summit when Kate Torrance from SickKids Foundation shared her thoughts on how the brand needs to function like a business - but stay connected to patients. While onstage with Citizen Relations, Kate shared valuable insights on how the hospital changed the way charities talk about their brand missions. 🌟 #tgs2024 #sickkidsfightsback #brand #marketing #fundraising

🤔 Want to learn how AI can help you automate your marketing workflow? 🚀 Dive into the future of AI and marketing with Brett Marchand, Oliver von Wersch, and Crystalyn Stuart-Loayza as they unpack our Statista survey of CMOs on AI, data, and marketing trends. 🎙️ It's 26 minutes you won't want to miss! 🎧 https://bit.ly/3ZAWFgn #artificialintelligence #marketing #podcast

Want the cliff notes version of our latest AI & Creative Impact Measurement report? ✍️ ✨ Here's 5 insights and recommendations for CMOs on how AI can help you better plan, measure and optimize your creative for maximum impact. 1. The AI Adoption Gap - Potential vs Reality 2. How to overcome Resistence to AI Adoption 3. Improving Targeting and Audience Engagement with AI 4. Streamlining Creative Development with AI 5. AI & The Future of Creative Impact Measurement 📝 Download the CMO Brief to get the highlights: https://bit.ly/3YXQvVz #artificialintelligence #marketing #advertising #CMO

🤖 For anyone hesitant to fully commit to AI, think of this as an opportunity. Defining the best transformation strategies, and applying them in waves across the organization requires a high degree of vision, change management, and wisely sequenced investments. ✍️ Start with specific use cases that demonstrate clear value and build internal company confidence in AI's benefits, which facilitates a smoother and more effective transition to full integration. ✨ Learn more about AI adoption and how you can best integrate AI into your business practices in our latest AI & Creative Impact Measurement report ⬇️ https://urlr.me/gxbzw #marketing #2025planning #artificialintelligence

We’re thrilled to see We Are Social + Narrative win Gold at The Drum Experience Awards for the WcDonald's Immersive Dining Experience! 🎉 Big shoutout to everyone involved for making this incredible experience a reality. Here's to more groundbreaking, creative projects ahead! 🚀