Samsung Ads Canada

Get to know Darren Melanson! As a Senior Sales Manager at Samsung Ads, Darren has spent nearly five years witnessing firsthand the explosive growth of connected TV advertising. When he first started, Samsung TV Plus had just 30 channels in Canada—today, that number has grown to 220, with 6.3 million active Samsung TVs nationwide. One of his favorite aspects of the job? Helping advertisers connect the dots. With Samsung’s first party ACR data, he enables clients to measure success across linear and CTV, providing a comprehensive view of their TV campaigns. Darren’s career in advertising sales began right out of school, and he’s been fortunate to work with iconic brands and fantastic clients ever since. When he’s not immersed in the world of TV advertising, Darren is at the rink, cheering on his son’s hockey team. While he played at the house league level himself, watching his son compete in rep hockey has been an entirely new experience—one that has introduced his family to supportive coaches, talented players, and an incredible hockey community. Thanks for all that you do, Darren! #LifeAtSamsungAds #EmployeeSpotlight #CTVAdvertising #Teamwork

Interactive and gamified ads are set to redefine engagement, turning passive viewers into active participants. As these formats evolve, brands will have new opportunities to personalize experiences, drive conversions, and create seamless paths to purchase. #InteractiveAds #CTV #AdvertisingLandscape

AI is redefining streaming by enhancing content discovery and boosting ad precision, keeping viewers engaged and advertisers better connected to their audiences. As AI continues to evolve, its role in optimizing campaigns and personalizing experiences will be key to the future of Smart TV viewing. #CTV #SmartTV #AI

Programmatic technology is making TV advertising more accessible, allowing brands of all sizes to launch targeted and cost-efficient campaigns. With investment in programmatic growing, advertisers will need to embrace advanced tools like ACR to maximize reach and deliver more relevant messaging. #CTV #CTVAdvertising #ACR

Samsung Ads Canada is redefining TV advertising with a shift toward unified TV buys—blurring the line between linear and CTV. As the industry adapts, advertisers must embrace new measurement solutions to track performance across both formats and optimize their campaigns. #CTV #CTVAdvertising

FAST (Free Ad-Supported Streaming TV) is now mainstream, with adoption surging in Canada. What can advertisers learn from the U.S. to make the most of this shift? 🔹 Prioritize user experience – Platforms that simplify content discovery keep audiences engaged. 🔹 Leverage first-party data – Engagement metrics like completion rates offer deeper insights. 🔹 Embrace premium content – FAST isn’t just reruns; it’s home to originals, live events, and more. Canada’s streaming evolution is here—how will advertisers seize the moment? Read more from Dave Pauk, Head of Sales at Samsung Ads Canada. #FAST #Streaming #CTV #SamsungAdsCanada

Innovation is transforming the way we connect with audiences — and the future of TV is brighter than ever. As Travis Howe, VP, Global Head of New Product Solutions put it: “The possibilities of what the television can become beyond just content is what I’m most excited about.” From FAST’s tremendous growth to turning TVs into interactive platforms that drive transactions, #CES2025 highlights how technology is reshaping living room experiences and opening up new worlds of possibilities for brands looking to connect with consumers. 🎥 Watch this short video to hear more insights from our leadership team. #CES2025 #Innovation #SamsungAds #FutureOfTV #CTV

As we kick off 2025, Dave Pauk, Director, Head of Canadian Sales at Samsung Ads, shares his outlook around the rise of unified TV buying, where marketers embrace TV as a single, holistic channel, transforming strategies and reshaping measurement approaches. Read on for more of his perspective:   "By 2025, marketers will shift their mindset to view TV holistically, no longer distinguishing between linear and CTV as separate channels, leaving marketers and agencies to embrace a singular focus: TV as a unified buy. This transformation will reshape how the Canadian industry approaches TV advertising, breaking down long-standing silos and opening up new opportunities for holistic planning and execution. However, this shift to unified TV buys brings forth a significant challenge for advertisers: the need to cross-measure the effectiveness of both linear and CTV buys within a single campaign. As these formats converge, traditional measurement methods become insufficient, requiring more advanced solutions. The industry will need to leverage cutting-edge tools and data-driven strategies to accurately assess campaign performance across both linear and CTV, ensuring that marketers can make informed decisions based on a holistic view of their audience's engagement. This transition underscores the importance of embracing a comprehensive understanding of how TV—regardless of format—fits into a modern media plan, and highlights the growing need for technologies that can bridge this measurement gap." #CTV #SamsungAdsCanada #2025Predictions