Search Engine People Inc.

Meet Andrew, our VP of Strategy at Search Engine People! 🙌 Andrew leads an incredible team of senior strategists dedicated to helping clients build long-term growth strategies that drive revenue for years to come. 🚀 Curious about how we can help your business achieve sustainable growth? Visit us at searchenginepeople.com to learn more!

🔄 Tracking Cross-Device User Journeys in GA4 & UA 📱💻 Ever wondered how to track users who start on mobile 📱 and continue their journey on desktop 💻? In Universal Analytics (UA), these would be counted as two separate sessions, making it harder to visualize the full customer journey. But with Google Analytics 4 (GA4), you get more flexibility! GA4 can track multiple conversions within a single session, giving you a clearer view of how users engage across devices. To truly capture the cross-device experience, set up User-ID tracking 🆔 or enable Google Signals 🌐. These tools link sessions from different devices to the same user, giving you a more complete picture of their journey. Ready to better understand how your audience interacts across platforms and optimize your marketing efforts? GA4 has the tools to make it happen!

💡 Supercharge Your Conversion Tracking with Google Ads + HubSpot Integration 🚀 If you’re already sending lead data (like MQLs, SQLs, and Opportunities) from Google Ads to HubSpot, you’re halfway there. But why stop at basic tracking? With Enhanced Conversions, you can leverage first-party data—like email addresses and other customer details—to improve the accuracy of your conversion tracking. This means you’ll get a clearer picture of how leads are progressing through your funnel, from initial interest all the way to closed opportunities. Plus, you’ll have better insights to optimize your campaigns, target the right audience at the right time, and ultimately maximize your ROI. Ready to unlock deeper insights and level up your lead tracking? Enhanced Conversions is a game-changer for performance-driven marketing. 🔥

📊 How to Make Your Google Analytics Data Work for You! 💡 Analytics are powerful, but only if you can take action on the insights they provide. Here’s how you can turn data into real results for your site. ⬇️ Engagement Rate – This shows how actively users are interacting with your site. Higher engagement means your content is resonating! 💬 👉 Actionable Steps: Improve high-engagement content and optimize UX on pages with low engagement. Time on Page – How long are users staying on your pages? Longer time means more valuable content. ⏱️ 👉 Actionable Steps: Update content that’s underperforming—add images, videos, or make it more interactive. User Acquisition Channels – See where your traffic is coming from (social, organic, direct, etc.). 📈 👉 Actionable Steps: Invest more in high-performing channels like SEO or optimize underperforming ones, like social media. Multi-Channel Funnels – Track the journey users take before converting! It’s not just about the final click—it’s the whole path. 🚶♂️💼 👉 Actionable Steps: Strengthen the key touchpoints that drive conversions across channels. User Demographics – Who’s visiting your site? What are they into? 🤔 👉 Actionable Steps: Tailor your content and marketing strategies based on your audience’s demographics and interests. 🎯 Pro Tip: Use these insights to optimize your content, enhance your marketing strategies, and drive better results! organic, direct, etc.). 📈 👉 Actionable Steps: Invest more in high-performing channels like SEO or optimize underperforming ones, like social media. Multi-Channel Funnels – Track the journey users take before converting! It’s not just about the final click—it’s the whole path. 🚶♂️💼 👉 Actionable Steps: Strengthen the key touchpoints that drive conversions across channels. User Demographics – Who’s visiting your site? What are they into? 🤔 👉 Actionable Steps: Tailor your content and marketing strategies based on your audience’s demographics and interests. 🎯 Pro Tip: Use these insights to optimize your content, enhance your marketing strategies, and drive better results!

Want to get the most out of your Google Ads campaigns? The secret lies in targeting the right audience. With Google Ads Audiences, you can focus on groups of people who are most likely to engage with your brand, increasing relevance, reducing ad spend, and boosting conversions! ✨ Types of Audiences to Target: Remarketing – Re-engage users who’ve visited your site. In-market – Reach users actively shopping for products like yours. Custom – Build your own audience based on interests, demographics, and behavior. 💡 Why It Works: 🎯 More relevant ads = better engagement! 💰 Spend smarter with more efficient targeting. 📈 Higher conversion rates = better returns on ad spend. 🎯 Pro Tip: Experiment with different audience types and fine-tune your targeting to see what works best! 🔍 Use smart strategies like layering audiences, utilizing audience insights, and adjusting bids for maximum impact. And don’t forget to regularly optimize your campaigns based on performance data!

🚨 Boosted Post vs. Single Image Ad: What's the Real Difference? 🚨 Ever wondered about the difference between a boosted post and a single image ad on Facebook or LinkedIn? 🤔 Here's the breakdown: 🔹 Boosted Post: Starts as an organic post on your page 📱 Boost it to reach a larger audience beyond your followers Stays on your feed after boosting Great for increasing engagement with your community 🔹 Single Image Ad: Created specifically for ads 🎯 Targeted to specific audiences (age, location, interests, etc.) Doesn’t appear in your feed once the campaign ends Perfect for driving conversions and paid campaigns 👉 Key Difference: Boosted posts help you amplify content you’ve already shared, while single image ads are more focused on paid campaigns with targeted reach. 💡 Which one do you use for your business on Facebook (or LinkedIn)? Let us know in the comments! ⬇️

🚀 Meet Michael Johnston, Account Director for the SMB Pod here at Search Engine People! With 6.5 years at SEP, Michael’s passion for helping clients succeed is at the heart of everything he does. 💼✨ “We don’t just work as an agency, we become a true partner and a valued member of our clients’ teams. Seeing our hard work lead to real, positive results for business owners brings us great joy!” 🙌 Helping clients thrive is what drives us, and we love being part of their journey to success. 💡

🔍 SEO isn’t just about fixing technical issues like website speed or CMS problems. It's about understanding your business’s bottom of the funnel keywords—the terms that your potential customers are actively searching for. 📈 If you don’t know what those keywords are, or you aren’t tracking your organic traffic, then you’re not ready to hire an SEO consultant yet. You need a solid foundation first! 💡 Successful SEO starts with clear goals. Without KPIs (Key Performance Indicators) in place, it's impossible to measure success, and you’ll end up wasting time and money. 👉 Don’t just jump into SEO because someone told you it’s a must. Take the time to educate yourself, track your data, and set specific objectives. When you’re ready, that’s when an SEO consultant can help take your business to the next level! 🚀

CRO is the key to boosting your conversions—without increasing your budget. 💸 By optimizing your website and landing pages, you can drive more leads, reduce customer acquisition costs, and improve the overall customer experience. How? By focusing on: 1️⃣ Aligning your marketing efforts with your audience’s journey 2️⃣ Identifying and fixing drop-off points in your conversion funnel 3️⃣ Leveraging first-party data to fine-tune your strategy 4️⃣ Constantly testing, analyzing, and iterating for continuous improvement CRO is more than a tactic—it’s an ongoing process of evolution, designed to maximize ROI and improve marketing efficiency. The best part? It’s all about improving what you’re already doing, without increasing your spend. 🚀 Ready to boost your conversions? Start optimizing today! 🔍