Marketing by SET

The Power of Realness in Marketing 🎯 What makes an ad unforgettable? Emotion. Authenticity. Realness. Sony proved this in 2005 when they launched one of the most iconic ads of all time. Instead of relying on CGI or digital effects, they did something bold: 📌 They released 170,000 real bouncy balls down the streets of San Francisco. The result? A breathtaking display of color, joy, and wonder that went massively viral. The Future of Marketing: Authenticity Over Spectacle 🔮 We live in a world where anyone can create digital spectacle. AI-generated content, deep fakes, and CGI effects are everywhere. But here’s the problem: When everything is artificially spectacular, nothing is truly special. That’s why realness is the new competitive advantage. ✅ Real human connection ✅ Real experiences ✅ Real actions that people can feel Imagine if Sony had used CGI bouncy balls instead… boring. The ad worked because it was REAL. It took effort, intention, and craftsmanship—things people can feel. How to Apply This to Your Brand 🚀 You don’t need a massive budget to make an impact. You just need to show up in a way that feels human. Here’s how: 1️⃣ Make Your Audience Feel Something ↳ Don’t just sell a product—sell a feeling. ↳ What emotion do you want to evoke? Joy, nostalgia, ambition? Tap into it. 2️⃣ Lean Into Real Storytelling ↳ Share real experiences, real challenges, and real wins. ↳ People connect with people, not polished perfection. 3️⃣ Show, Don’t Just Tell ↳ Actions speak louder than words. ↳ If you say you care about your customers, prove it through experience-driven marketing. In a world of AI-generated noise, human connection will be your biggest differentiator. 💡 How can you make your brand feel more real? Drop your thoughts below! ♻️ Repost to inspire your network in 2025! And follow Chris Marchese for more insights on marketing, branding, and business growth.

Attention Solar Companies: Are You Ready to Scale in 2025? Here’s what we’ve learned from: ⏰ Years of experience working with renewable energy clients. 📊 Crafting strategies that educate, engage, and convert. 💼 Helping businesses grow leads and increase revenue. The solar industry is booming, especially in Ontario: ☀️ Homeowners can access up to $5,000 through the Canada Greener Homes Grant. ☀️ Energy costs are rising 6-8% annually, making solar a must-have solution. ☀️ Environmental awareness is at an all-time high, with 76% of Canadians aiming to reduce their carbon footprint. Here’s the challenge: Most solar companies struggle to educate their market about these opportunities. That’s where SET Marketing comes in. Here’s how we help solar businesses grow: 1️⃣ Educational content creation that builds trust and positions you as an industry expert. 2️⃣ Social media management to engage your audience and generate interest. 3️⃣ Ad campaigns that highlight grants, savings, and your unique value. 4️⃣ Website design optimized for lead generation and conversions. 5️⃣ Sales consulting to help your team close more deals with confidence. 💡 We focus on turning leads into loyal customers, and customers into advocates. 📩 Ready to light up your growth? Send us a DM or visit our website to schedule a consultation. Let’s make 2025 the year your solar business reaches new heights. #SolarEnergy #DigitalMarketing #SETMarketing #RenewableEnergy #OntarioSolar #ChrisMarchese #MarketingThatWorks

This is one of our all-time favorite Christmas ads! It’s festive, clever, and makes you crave a vanilla cone. Here’s what McDonald’s nailed: They took their classic ice cream cone and turned it into something unmistakably holiday-themed. Simple yet brilliant. Here’s how you can do the same with your marketing: 1️⃣ Start with your product. 2️⃣ Find a holiday element or icon that parallels its design or function. 3️⃣ Make the connection clear and visually impactful. 4️⃣ Let the creativity shine in your execution. For example: ⚪ Round product = an ornament. 👢 Tall product = a candy cane. 🔴 Red product = Santa’s suit. ❄ White product = snow. The secret? Have fun with it! Creativity and playfulness often resonate the most. When done right, your ad becomes more than just marketing. It becomes memorable. If you’re looking for inspiration for your next campaign, I’d love to connect and brainstorm ideas! ♻️ Share this if you found it helpful. ✅ Follow us for more branding and marketing insights.

Most people quit at the first sign of difficulty. Some never even start. But the ones who win? They’re the ones who commit fully with no excuses, no retreat, no halfway measures. I like to say never surrender and never take no for an answer. Jim Rohn said it best: “I’ll do it or die. See, that’s powerful. That could be the day that turns your life around. The world has a strange way of stepping aside when someone says, ‘I’ll do it or die.’ The man says, ‘I will climb the mountain.’ They told me, ‘It’s too high, too far, too rocky, too difficult. It’s never been done before.’ But it’s my mountain, and I will climb it. Pretty soon you’ll see me waving from the top—or dead on the side—because I ain’t coming back.” This is the mindset that separates the dreamers from the doers. I’ve faced setbacks that would break most people. I’ve heard the doubts, felt the fear, and pushed through anyway. Why? Because I’m climbing my mountain, and there’s no plan B. I will do it, or I will die trying. That’s not just a mindset but it’s a way of life. When you move with that kind of purpose, the world takes notice. Doors open. Opportunities align. Challenges step aside. If you’re still waiting for the ‘right time,’ hear this: It will never come. The only thing standing between you and what you want is the decision to act. To commit fully. To bet on yourself. So here’s my question to you: What’s your mountain? And are you ready to climb it, no matter what? The world doesn’t move for talkers. It moves for doers. Stop standing in your own way. Start climbing. 🌟 If you’re ready to stop talking and start executing, the SET Sales Academy is your next move. Learn the exact strategies, communication techniques, and sales frameworks that turn talkers into closers and dreamers into doers. 💼 Build unshakable confidence 🎯 Master the art of strategic emotional targeting 💰 Close more deals, faster 🚀 Join the SET Sales Academy today and start climbing your mountain: https://lnkd.in/gZRSxkKt The world rewards those who have purpose, a sense of urgency and confidence to be decisive in their actions. #IWillDoItOrDie #RelentlessPursuit #Resilience #LeadByAction #SettingThePace #SuccessfulEntrepreneurTeam

Fact: You can't create great content with bad copy. Avoid this problem with most used 5 Copywriting Formulas: 1. AIDA (Attention, Interest, Desire, Action): AIDA is a classic formula that guides potential customers through a structured process. Attention: Capture the reader’s attention with a compelling headline or hook. Interest: Generate interest by presenting engaging content that resonates with the audience. Desire: Build desire by highlighting the benefits and emotional appeal of the product. Action: Conclude with a strong call to action, prompting the reader to take the next step. 2. PAS (Problem, Agitate, Solution): This formula focuses on addressing a specific problem faced by the audience: Problem: Identify a pain point or challenge that your target audience experiences. Agitate: Intensify the urgency of the problem to evoke an emotional response. Solution: Present your product or service as the ideal solution to alleviate that problem. 3. Before-After-Bridge (BAB): BAB helps illustrate the transformation your product can provide: Before: Describe the current situation or problem. After: Paint a picture of what life looks like after using your product. Bridge: Explain how to achieve that transformation using your offering. 4. Features-Advantages-Benefits (FAB): This formula emphasizes how product features translate into customer benefits: Features: List what your product does. Advantages: Explain why those features are beneficial. Benefits: Highlight how these advantages positively impact the customer’s life or solve their problems. 5. The Four Cs (Clear, Concise, Compelling, Credible): This checklist ensures high-quality copy: Clear: Ensure your message is easily understood Concise: Keep it brief and to the point, avoiding unnecessary jargon. Compelling: Use persuasive language to engage and motivate readers. Credible: Build trust through facts, testimonials, and reliable sources. Want to see real results? Try implementing these copywriting formulas in your next campaign and share your success story with us! #copywriting #tips #contentwriting

Starting a business is never easy. When I first started, I felt completely overwhelmed by all the decisions I had to make. I wanted to get everything right but didn’t know where to start. Here were the three biggest challenges I faced: 1️⃣ I didn’t know my ideal client. I tried appealing to everyone and, in the process, connected with no one. 2️⃣ I couldn’t decide which services to focus on. Every idea seemed promising, but overthinking kept me from taking action. 3️⃣ I had no idea which social channels to prioritize. Trying to be everywhere at once left me stretched too thin and it showed. Here’s what I’ve learned from those early struggles: ✔️ Start small and simplify. Focus on one audience, one service, and one platform. Doing a few things well will always outperform trying to do everything at once. ✔️ Silence the comparisons. Constantly scrolling through competitors only led to frustration. Your journey is unique, what works for others may not work for you and that’s okay. ✔️ Adapt as you go. It’s perfectly fine to pivot. The services, niche, or strategies you start with don’t have to define your future. Stay flexible and open to change. If you’re feeling stuck or overwhelmed, I’ve been there and I’d love to help. Drop a GUIDE in the comments, and I’ll send you a step-by-step breakdown to help you gain clarity, focus, and momentum. Let’s build something amazing, one step at a time. If you’re ready to close more deals, master effective communication, and turn objections into opportunities, the SET Sales Academy is your next step. 📈 Learn the proven SET framework: Strategic Emotional Targeting—designed to help you connect, convert, and succeed in any sales environment. 🎯 What you’ll gain: ✅ Confidence in your sales approach ✅ Strategies to handle objections like a pro ✅ Tools to improve your conversion rates Don’t leave your success to chance—invest in your future today. 👉 Ready to level up? Hit the link 👇 https://lnkd.in/gyQA_Y5n Join our community

Mastering ad conversions is the key to unlocking your brand’s potential! In today’s digital landscape, it’s not just about getting eyes on your ads; it’s about turning those views into meaningful actions. Swipe through our carousel for expert tips and proven strategies that will transform your approach and significantly boost your ROl. From optimizing your copy to perfecting your visuals, every detail matters in capturing your audience’s attention and driving them to convert. ✨ Let’s turn clicks into customers and make every ad dollar count! Whether you’re a seasoned marketer or just starting out, these insights will help you refine your strategy and achieve the results you’ve been dreaming of. 👉 Are you ready to take your ad conversions to the next level? Let’s dive in! 💰🔥 Follow us via Marketing by SET and learn more. #AdConversions #MarketingMagic #DigitalMarketing #SwipeRight #BusinessGrowth #ROl #EntrepreneurTips #MarketingStrategy #marketingstrategytips #marketingstrategyconsultant #marketingstrategy2024 #marketingstrategytipsandtricks #marketingbyset #linkedinmarketing #linkedinadvertising

The surprising truth about workplace burnout. And it's not what you think. It's not just about long hours or holidays—it goes much deeper. Burnout can be as much a mental thing as a physical one. I would argue that it's not the long hours that cause our teams to burn out. Simply by bringing more awareness to their day-to-day needs, And leading with their health in mind, not just your company goals. Let’s break down what really leads to burnout (And how you can avoid it.) 1. Constant “Urgent” Requests ↳ This creates a nonstop cycle of stress. ↳ Avoid it by setting clear priorities and realistic timelines. 2. Frequent Broken Promises ↳ This builds distrust and frustration. ↳ Avoid it by being your word and communicating openly if plans change. 3. Lack of Empathy From the Top ↳ This makes employees feel disconnected. ↳ Avoid it by showing genuine interest in team well-being. 4. Unrealistic Demands & Timelines ↳ This leaves employees feeling set up to fail. ↳ Avoid it by setting achievable goals and adjusting as needed. 5. Lack of Support and Recognition ↳ This drains motivation and passion. ↳ Avoid it by celebrating wins and acknowledging hard work regularly. Burnout isn’t just about heavy workloads. It’s about the workplace culture we create. Do you agree? ♻️ Repost to share the message and avoid burnout. Follow Chris Marchese for more insights like this.

Client Spotlight – From Traffic to Leads 🎉 How We Helped a Client Double Their Leads Through SEO SEO isn’t just about getting visitors—it’s about converting them into leads. By implementing conversion-focused SEO, we doubled a client’s leads in the realestate industry within 2 months. Imagine what that could mean for your business growth. 👉 Let’s explore how you can get leads, not just clicks. Book a call with us to get your free SEO domain and website audit. https://lnkd.in/gyTr6CAK

SEO for Local Businesses – Why It’s Essential 📍 Local SEO: Driving Foot Traffic and Calls For businesses serving a specific area, local SEO is a game-changer. We recently helped a client rank in their city’s “Local Pack” on Google Maps, resulting in a 40% increase in walk-ins and calls. Are you maximizing local SEO to reach customers nearby? Let’s talk about how you can start driving more local business. 👉 Schedule a call to learn more about local SEO for your business. https://lnkd.in/gyTr6CAK