Simpl.AR

Snow, without the cold temperatures. We can do that, and more! ❄️

It's race week in Las Vegas! 🏁 A little throwback to when we brought an AR race car to the streets of Vegas, before last year's inaugural GP. Who's winning the race this year!? #F1 #LasVegasGP

We’re in the kitchen cooking…stay tuned for more! 🤖

Today, we're raising a toast to our Tech Lead aka Chief Nerd extraordinaire aka Viper, Mike Metcalfe, on his 5-year team anniversary! 🤓 Mike's journey with us is quite the story. He originally joined in a different role, and just three months in, COVID threw us all a curveball. But true to form, Mike adapted like a pro. He quickly dusted off some old knowledge, picked up new skills and played a crucial role in launching our revamped vision of Simpl.AR. Talk about adaptability! Since then, Viper has been our behind-the-scenes wizard, consistently making the magic happen and leading our tech team to new heights. With his skills-oriented approach and chameleon-like adaptability, he's been the secret ingredient to our success recipe. When he's not being our tech lead, Mike is busy being an awesome husband, dad, and coach. His leadership extends beyond the office, inspiring us all to bring our A-game every day. For real, though - we wouldn't be where we are today without his brilliant ideas and unwavering commitment. He's been the cornerstone of our development, and we can't wait to see what he cooks up next! Here's to you, Mike! Thanks for five years of next-level awesomeness. We're pumped to see what the next five years will bring! 🍻 🥂 Please join us in giving Mike a virtual high-five! 🙌

📣 Joel Olandesca is one of The 100 Most Influential Event Technology Professionals for 2024! 📣 Eventex has officially announced The 100 Most Influential Event Technology Professionals for 2024 and we are pleased to share that Simpl.AR’s CEO & Co-Founder, Joel Olandesca is featured on the list. The index recognizes outstanding professionals who have left a mark on this particular events industry area with their creativity, vision, and capacity for innovation. “This Eventex index turns the spotlight on the most deserving events industry professionals whose achievements, fuelled by unending creativity and innovation, set the standards both in their respective area of expertise and for the rest of our industry. These remarkable individuals undoubtedly deserve recognition and we are honored to provide the platform to do just that. Congratulations to everyone included in the list!” comments Ovanes Ovanessian, Co-founder of Eventex Awards. This Eventex index is decided entirely by public vote, where the events community first gets to nominate and then vote for those they believe have had the most notable impact on the world of events and experience marketing. This year, a total of 1086 professionals were honored with a nomination, while 26,685 votes were cast to determine the final list. Those with the most votes made the top 100 list, with their names published in alphabetical order. To see the full list, visit https://lnkd.in/eqd7pK-4 Founded in 2009, Eventex Awards has become the most recognizable symbol of excellence in the world of events and experience marketing. The competition gives big and small companies alike the opportunity to showcase their outstanding work and get universal events industry recognition. #eventprofs #eventtech

Huge props to The Community Factory for the shoutout in their newsletter, The Engaged Attendee! They get it! Events continue to level up, and #AR is one of the the ways to do it.   This article hit on some next-level AR experiences like graffiti that comes to life in Miami’s Lynwood Art District (yes, your phone turns street art into an actual show). And how museums are ditching the old-school docents for AR guides that make exhibits fun, interactive, and accessible. Events are using qr codes in their invitations, making the invite more engaging.   Big thanks again to The Community Factory. Make sure you check them out in the link below:   https://lnkd.in/gQEgF7E7   #FutureOfEvents #ARTech #EventInnovation

Our mission to educate our fellow event and marketing profs continues! Give us a shout if you're interested in levelling up your group or agency's knowledge around mixed reality. As these continue to advance, now's the time to find out how you can include technologies to enhance your tool boxes, bringing more engagement to your events and campaigns 📶

Case Study: Bringing A Summer Campaign To Life with Augmented Reality Brand advertisers' affinity for and recognition of AR's potential continues to escalate. AR marketing campaigns continue to show strong metrics when compared with 2D benchmarks...proving real business cases. TELUS Spark Science Centre, with the assistance of Press + Post, wanted to boost exposure for its 'Bugs & Bytes Summer Science at Spark' campaign. Given the campaign's larger-than-life replicas of bugs on-site, they turned to AR to bring a few key bugs to life off-site to draw people to TELUS Spark to see the animatronic bugs in person. In total, there are 15 animatronic bugs to see at TELUS Spark, each of them so large that you'd think you were on the set of "Honey, I Shrunk the Kids!" Three bugs were chosen as the subjects to be re-created in AR. When activated through mobile AR, these bugs came to life and could be re-sized and placed on any surface, creating photo and video opportunities to share. The bugs also included information hotspots to help educate users about each one, incorporating learning along with the fun. The call-to-action is a quick and simple way to purchase tickets to the exhibit. Press & Post worked with Simpl.AR to pull this off from a creative and technological perspective. Large vinyl signs were applied to the floors at various locations in Calgary, which served as physical markers to activate the AR. This made it user-friendly for their audience to engage with—check out the video below! Using web-based AR reduced friction further since users didn't have to download a specific app to engage. One thing that has made this campaign work, in terms of best practices, has been the way the AR experience aligns perfectly with the campaign itself, "Bugs & Bytes". Press & Post knew that AR's capabilities were aligned with TELUS Spark's overall experience and branding, and it turned out to be the right tool for its campaign awareness goals.

Shoutout to the crew at Press + Post! We dropped an #AugmentedReality activation at TELUS Spark Science Centre. We love the result—it brings some serious fun and an educational experience for folks who engage with it! Thanks for letting us mix up the digital and real world to get people hyped about science and learning. #SimplAR #TELUSSpark #ARMagic #ScienceIsCool

For #brandactivations, AR takes your experience from basic to unforgettable. Why is AR the #GOAT for activations? Max Engagement AR flips the script, turning passive viewers into active participants. Whether they’re scanning a mural or exploring a 3D product, your audience isn’t just watching; they’re living it. 𝐓𝐡𝐚𝐭’𝐬 𝐡𝐨𝐰 𝐦𝐞𝐦𝐨𝐫𝐢𝐞𝐬 (𝐚𝐧𝐝 #𝐛𝐫𝐚𝐧𝐝𝐥𝐨𝐲𝐚𝐥𝐭𝐲) 𝐚𝐫𝐞 𝐦𝐚𝐝𝐞. Breaks the Fourth Wall AR moves your content off the screen and into the real world. It makes any space your stage and delivers that ‘wow’ factor. Data Goldmine AR is not only fun—it's smart. Track every interaction, see what works, and gain insights to improve your next move. It’s a mix of creativity and strategy. Built to Go Viral AR activations are made for sharing. People can’t resist posting their experiences, from cool filters to interactive games. Your brand gets the shoutout, and suddenly, you’re everywhere. So why just talk when you can make your brand pop with AR? #innovation #EngageAndElevate #SimplAR #BrandExperience #tech