SquareKnot Analytics

*Le français suivra* ✨Ascension #Fintech Graduates ✨  Our #Ascension program proudly celebrates a new set of graduates this week! Congratulations to our 9 #Canadian fintechs, who, after 3+ months of intensive programming including pitch practice, workshops, speed mentor sessions, fiscal analysis, data room assessments, and much more showcased their companies to a room of Canadian investors.  We are very proud to continue collaborating with founders who are driving #innovation in the #financial sector and striving to create a positive #impact for Canadians. Be sure to check them out and give these fintechs a follow! All of these companies are actively seeking to raise funds to fuel their growth and innovation, and your support, connections in the industry, or expert advice can significantly impact their success during this crucial stage! So don’t hesitate to reach out to them. ⬇️ Congratulations to: 🔥 Owen | adviice.ca 🔥 Patrick, David, Pierluigi | Awee inc 🔥 Paschal, Brian | Binta Financial 🔥 Randall, Winston | BizBridge.io 🔥 Laurent, Matthew, Caroline | Fincnx 🔥 Parimal, Lesli, Kunal, Nital | Husmates 🔥 Lopsii, Brandon | Nezz 🔥 Joshua, Mike | SquareKnot Analytics 🔥 Willie and Bhaskor | Tchat N Sign We'd also like to thank our wonderful #industryexperts, workshop facilitators and our program partner Scotiabank for their support. Interested in taking part in Ascension next year? Join the waiting list: https://lnkd.in/eQs6aNF8 — Félicitations à nos 9 fintechs canadiennes, qui, après plus de 3 mois de programmation intensive comprenant des pratiques de pitch, des ateliers, des séances de mentorat, et plus encore, ont présenté leurs entreprises en privé devant des nombreux investisseurs canadiens. Nous sommes très fiers de continuer à collaborer avec des fondateurs.trices. qui stimulent l'innovation dans le secteur financier et s'efforcent de créer un impact positif pour les Canadien.ne.s. Assurez-vous de suivre ces fintechs ! Toutes ces entreprises cherchent activement à lever des fonds pour alimenter leur croissance, et avec votre soutien, vos relations dans l'industrie et vos conseils d'experts peuvent avoir un impact significatif sur leur succès, alors n’hésitez pas à les contacter ⬇️. Félicitations à notre nouvelle cohorte: 🔥 Owen à adviice.ca 🔥 Patrick, David, PierLuigi chez Awee inc 🔥 Paschal et Brian chez Binta Financial 🔥 Randall et Winston sur BizBridge.io 🔥 Laurent, Matt et Caroline chez Fincnx 🔥 Parimal, Lesli, Kunal et Nital chez Husmates 🔥Lopsii et Brandon Nezz 🔥Josh et Mike chez SquareKnot Analytics 🔥Willie et Bhashkor chez Tchat N Sign Nous tenons également à remercier nos merveilleux experts de l'industrie, nos animateurs d'ateliers et notre partenaire d’Ascension, Scotiabank, pour leur soutien. Vous souhaitez participer à l’Ascension l’année prochaine ? Inscrivez-vous à notre liste d'attente ici : https://lnkd.in/eQ5SteCi

Giving Tuesday is about 1 week away, and to raise awareness of it we partnered with Hotspex to learn more about donation behaviours among Canadians🎯 Using their EthoSense emotional segmentation coupled with the transaction data from SquareKnot Analytics, we demonstrated how target donors are motivated to give, as well shine a light on the patterns of donating. The blog demonstrates how not-for-profits can use the power of emotions to drive donation activities. You’ll learn how to:  ✅ Find high-value donors and look-alike audiences  ✅ Use emotional motivators to boost donor engagement  ✅ Maximize your impact with data-driven strategies. Get ready to make this Giving Tuesday your most successful yet! 🔗 Read the full blog here https://lnkd.in/gn2U6tD6 Thanks to Kasia Kosticin for her collaboration! #budgeting #budgetapp #personalfinance #marketing #canada #GivingTuesday #DonorEngagement #DataDrivenStrategy #Fundraising #Nonprofit #EthoSense

When talking about data quality in research and insights, there’s a critical element that’s often overlooked: Authenticity. Without authentic data, the ripple effects are undeniable: ❌ Misleading insights due to respondent overstatement ❌ Wasted research budgets on low-quality samples ❌ Compromised business decisions based on inaccurate data At SquareKnot Analytics, we’re fixing these issues with a game-changing approach: leveraging the Wilbur Budget app. Our data doesn’t rely on memory, guesswork, or inflated claims — it’s grounded in real transaction history and known respondent identity. Here’s how we’re redefining data quality: 1️⃣ Accurate, Longitudinal Data With 12 to 24 months of purchase history from linked debit and credit cards, our sample offers unparalleled accuracy. No more relying on what respondents think they spent last month; we know exactly where and when they made purchases. 2️⃣ Verified Respondents Unlike traditional survey samples, we know our respondents. They’re real consumers with verified spending behavior — no chance of "gaming the system" to qualify for surveys they don’t fit. 3️⃣ Better Context, Better Insights We combine budgeting data with survey insights to provide a richer understanding of consumer behavior over time. Want to track the impact of advertising or seasonal campaigns? Our longitudinal data makes it possible. 4️⃣ No Overstatement, Just the Truth We can flag inconsistencies, ensuring that responses align with real-world behaviors. Say goodbye to respondents who claim they’re regular users of a brand but never show up in the purchase data. When data is this clean, the impact is huge: ✅ Faster, more accurate insights ✅ Confidence in decision-making ✅ Improved ROI for every research dollar At SquareKnot Analytics, we don’t just collect data — we ensure it’s authentic, relevant, and actionable. 📊 Insights pros: Ready to elevate your research game with the power of real consumer data? Let’s connect and explore how we can help you achieve better results. #AuthenticInsights #BetterData #MRX #marketing #budget #budgetapp #insights #personalfinance #consumerinsights

With all the headlines around Taylor Swift ticket prices in Toronto, I couldn’t help but think about our latest survey on Canadian spending habits. Due to financial pressures, nearly two-thirds of Canadians say they have cut back on entertainment spending in the past year. While I appreciate that Taylor Swift is just one event, I wanted to see if there was anything across our spending trends that could help shed some light on the possible disconnect. We saw an interesting trend towards experiential luxury driven by older, affluent consumers. Even if they are not spending more overall, they are choosing to "invest" in certain experiences for them and/or their children. Send me note if curious to see how our actual spending data can help you better understand consumer spending habits beyond their stated responses. SquareKnot Analytics #ConsumerInsights #SpendingHabits #TaylorSwift #Toronto #LuxurySpending #MarketResearch #FinancialTrends #EntertainmentSpending

Do you know mow much you really spent on your last Amazon spree? 🛒 Most of us can't recall the exact amount, especially with multiple items. Yet, we constantly ask consumers similar questions in surveys! There's a more accurate way. At SquareKnot Analytics, we use real card data to uncover the true spending habits of consumers. Last year, we saw a 73% surge in Amazon spending during Black Friday/Cyber Monday. 📈 Hoping to understand how your category or competitors fared this year? We've already tracked 4.1M+ transactions. Let's chat! 💬 #shopperinsights #consumerbehavior #datadriven #amazonspending #blackfriday #cybermonday

Have a little research budget left over? Trying to figure out how to stretch it as far as possible? We've had a very busy year and are looking to end it with a bang so we're offering the following pricing for quant research: n=500, National English Canada 10 minute survey 90% incidence You provide the questionnaire, we program and deliver data tables Cost = $2,850 Of course we're happy to price out any other scenarios as needed. SquareKnot Analytics #fallsale #marketresearch #quantresearch #surveys