The REX Agency

Let's chat about Threads by Meta. Meta's latest app is gaining popularity, with already 30 million downloads. Wondering if it's right for your brand? Here's what we know so far. #threadsbyinstagram #threadsvstwitter #threadsbymeta #marketingtips #startwithrex

Thank you to the clients, partners, associates, and friends that made 2024 rewarding! It feels like the winds have shifted in a good way, friends. Enjoy your holiday and let's look forward to 2025.

Many businesses we work with are cautious about embarking on a rebranding journey, concerned that timing needs to be just right or worried they'll confuse their existing customers. While it's natural to feel attached to what's familiar, refreshing your brand doesn't mean abandoning your core values or the audience you've worked hard to cultivate. Instead, it's an opportunity to breathe in new life, staying current in a busy market and resonating with changing trends and audience needs. Learn more about how REX carefully balances continuity with innovation to help clients retain their loyal customers while also attracting new growth. Check out the full blog post here: https://buff.ly/484GaeP

"In nature, nothing is perfect and everything is perfect. Trees can be contorted, bent in weird ways, and they’re still beautiful.” — Alice Walker At REX, we've sometimes learned to embrace imperfections as unique strengths when crafting brand strategies. Take, for instance, our work with a boutique insurance firm. Amidst pressure to adopt technology, we discovered that their old-school, high-touch service model was what truly resonated with customers. What aspects of your business do you feel could be improved? Could these perceived 'imperfections' actually be the reasons why your clients choose you? #BrandStrategy #BusinessInsights #CustomerResearch #REXAgency #BusinessStrengths #UniqueValue

Our founder, @AllisonJBran, started REX to bring exceptional strategy to founders and visionary leaders of startups and small to mid-sized firms. Too often, they're overlooked, underserved, and bombarded with oversold marketing tactics instead of guided to excel. If you know her, you know she get's pretty fired up on this topic. Did you know that over 89.9% of jobs in Canada (and a similar percentage in the US) are created by small, privately owned businesses? Let's help THOSE businesses thrive. 🌟 #Founders #SmallBusinessStrategy #VisionaryLeaders #StartupSuccess #BusinessExcellence #Entrepreneurship #BusinessStrategy #REXAgency #SmallBusinessGrowth #StartupLife #MidSizedFirms

Navigating the marketing landscape isn't easy, especially with the rapid evolution of digital platforms. At REX, we understand the challenges businesses face in staying relevant and effective. Since our inception, we've been dedicated to helping businesses navigate these complexities. We're more than just a marketing agency; we're strategic partners who guide you through the maze of digital marketing strategies. Whether you're looking to enhance your brand presence, optimize your digital campaigns, or refine your messaging, we provide clarity on what to do, what to say, and where to focus. Let REX develop your compass in the ever-changing marketing landscape. #MarketingStrategy #DigitalMarketing #StrategicAgency #BusinessInsights #REXAgency #NavigateChange #MarketingExpertise #BrandStrategy

In a crowded and noisy market, relying on random acts of marketing won't lead to success. What you need is a well-crafted strategy that cuts through the noise and resonates with your audience. Our founder started REX to end #GuessMarketing. We don't know how to do surface-level solutions. Our roots are deep in business strategy. We guide every aspect of your brand and marketing strategy to craft a game plan for business success. A partnership with REX is catalytic. Let's create your roadmap. #BrandStrategy #BusinessStrategy #MarketingStrategy #REXAgency #StrategicMarketing #BusinessSuccess

For a service company, your brand should embody the experience and value of buying from or working with your company. Last year, as we embarked on our rebranding journey, it was about capturing how it feels to work with REX after five years of refining our expertise and processes. Here’s a glimpse into our rebranding story: Our approach to Brand & Marketing Strategy delivers a refined experience and result, yet the process of rebranding is raw and vulnerable for clients. It involves dismantling your business to uncover what truly makes you valuable. Clients often describe our partnership as intimate—an extension of their team. In our creative brainstorm, we summed up this ethos with the phrase "refined but a bit undone." That is to say, we take our work seriously but not ourselves. We aren't afraid to make a fool of ourselves, drop a bad word or dirty joke, or share something vulnerable to make a client feel more comfortable to let us in. And, while we elevate your company during a rebrand, we ensure the connection with your audience and teams remains strong. Our new brand captures 'refined and a bit undone,' blending elegant typography, a simple black and white colour palette, and clean layouts representing the 'refined', while natural elements like vibrant photos of stone, vegetation, and flowers, along with sketch art and hand-drawn fonts, embody the 'undone'. These elements celebrate the beauty, depth, and rawness found in nature and freehand creativity. This brand identity is uniquely REX. It’s a true representation of who we are. We'd love to help you experience the same. Let's create something exceptional together. P.S. While this post doesn't delve into the quantifiable results of rebranding, they are significant. If a rebrand resonates with you, book a needs assessment, and let's explore the value it can bring to your business.

If you want your marketing efforts to yield better results, it's time for a crucial shift: Stop Competing, Start Leading™ Effective marketing isn't about following the crowd or copying competitors. To attract loyal clients who rave about your business, you need to differentiate. Standing out in crowded industries is challenging. Many businesses appear similar to clients on the surface. You might think what sets you apart is superior customer service or care, and though that might be true, that's not going to work in marketing. Differentiation of your business is possible. We specialize in helping businesses in competitive industries discover and highlight what makes them unique. If you're struggling to pinpoint your unique selling points, you're not alone— you can't see the picture when you're in the frame. This is where REX excels. How can we assist you? Let's optimize your positioning and marketing strategy to attract better leads and even top talent that aligns with your vision. Ready to Stop Competing and Start Leading? #DifferentiateToLead #BrandStrategy #MarketingTips #BusinessSuccess #SmallBusinessGrowth #LeadWithPurpose #MarketingStrategy #REXAgency

Let us (re)introduce you to REX. We are on a mission to end Guess-Marketing™ and support growth-minded small to mid-sized businesses in transforming From Business to Brand™. Our services revolve around three core pillars: Strategy, Foundation, and Activation. Strategy: Amplify your competitive edge with a strategy that provides clear focus and direction on what to do and say to drive business growth. Foundation: Stand out with a market-leading platform, brand assets, and digital presence to attract and engage customers and employees. Activation: Execute targeted campaigns, ads, and content strategies to amplify your brand and accelerate customer acquisition. It’s our depth of strategy that leads to growth, category leadership, and transformation—helping our clients become a brand that employees love, and clients bend over backward to refer. If you're looking for a passionate full-service brand and marketing team with unique strategic depth, we're ready for a chat. Comment or inquire through our website startwithrex.com #REXJourney #FullServiceAgency #BrandTransformation #BusinessGrowth #BrandStrategy #MarketingExcellence #SmallBusinessSuccess