Campaign Canada

Recent headlines– Publicis stock was top agency riser in 2024 as Omnicom and IPG fell / WPP employees push back on return-to-office policy with petition / With potential shutdowns looming, TikTok Canada begins campaign to show how it “sparks good” / Key Design Elements of NEI Investments’s new branding by HiFi/ Snap Inc. hires Norissa Samuels as first creator partnerships lead in Canada

The new episode of The Message podcast is live! David Brown, Chris Powell and Emma Johnston-Wheeler review the most prominent news to come out of 2025 thus far, including a big move for Christine Saunders, and a McDonalds hockey showdown. They also share opinions about mandated office days, and Meta’s ‘free speech’ era. Listen here: https://lnkd.in/ereEF3EB

Recent headlines– Opinion column by Jack Bensimon: With Trump being Trump, is it time to revive “I am Canadian”? / SEPHORA signs on as first beauty partner of Canada’s new WNBA (Women's National Basketball Association) team / Before we forget about 2024, vote for December’s Ad of the Month / Questrade Financial Group says big banks want Canadians to ‘dream smaller’ in campaign by No Fixed Address Inc.

What makes the #AgencyOfTheYear 2025 stand out? ✨ It’s not just another award - it’s THE celebration of bold ideas, game-changing campaigns, and the agencies that dare to lead in Canada. The Agency of the Year Awards is your chance to showcase the creativity, strategy, and innovation driving Canada’s advertising, digital, media, marketing, and PR industries forward. ⏳ Don’t miss out: submit your entry by 30 Jan to save $170. Learn more ➡️ https://lnkd.in/exq7-i_G #AgencyOfTheYearCanada #Campaign #CampaignCanada

Recent headlines– The HEINEKEN Company gets back on track with its ‘Route 0.0’ sober streetcar experience created in partnership with Publicis Brand Design – Toronto / Bell puts focus on youth mental health for Let’s Talk Day in campaign by LG2 / Endy gives consumers the tax break that Ottawa didn’t / New opinion column by Sarah Thompson: Meta could soon be the largest misinformation platform in the world / TikTok encourages brands to ‘take more exciting creative risks’ in ads

Recent headlines– ParticipAction encourages consumers to throw away their mindless habits in campaign by Zulu Alpha Kilo / WPP mandates four days per week in office / Cossette Media on the rise in global indie league / Nicole Ellerton will lead this year’s Toronto The Gerety Awards jury / Media experts react to Meta abandoning fact checking, allowing more 'bad stuff' onto the platform / New opinion column by Éric Blais: We are entering the era of politicized commerce

Recent headlines– L’Oreal Canada puts media assignment up for review / A Toronto agency (Beyond Marketing Group - Canada) is behind this global, celebrity-led campaign to end hate / Why 2025 will be the AI reckoning in adland / Pizza Pizza Limited Pizza turns its box into a hockey game / Coca-Cola shares an homage to a Quebec icon during Bye Bye in campaign by TAXI

Recent headlines– Cossette Media climbs to second after Rona win, overtaking Starcom / Former Group M China executives to face Shanghai court over bribery allegations / New opinion column by Éric Blais: From Y2K anxieties to AI fears / Walmart goes for laughs instead of heartstrings this Christmas in campaign by Cossette / CN Tower turning red for RED January in health promotion campaign by FUSE Create / More Holiday Cheers from Adland 2024 / Volvo picks Initiative for global media account / That's a wrap on 2024. From all of us at Campaign, thank you for your support in what was an eventful year for our brand. We will return to the office on Jan. 2, with our daily newsletter resuming on Jan. 6. Happy holidays to all our readers. 

Recent headlines– Rona chooses Courage Inc to lead creative in English Canada / Purdys playfully shows that there's always room for chocolate in campaign by Rethink / The Mighty List II: The people, trends and causes that made 2024 a year to remember

Recent headlines– Who made the 2024 creative Mighty List? / Tata Motors win pushes Omnicom Media Group into top five of global new business / Who does what now–Week of Dec. 16 / QuickBooks puts Queer Eye host to work in campaign by FCB Montréal