The PODvocate Project

Could a "Sector Fund" be what Canadian nonprofits need? John Hallward, the founder of GIV3 thinks so. His plan? A mandatory "Social Sector Grant" to bridge the funding gap. A small percentage from all grantmaking foundations in Canada with over $500k in assets, creating a $35-40,000,000 annual fund. Some experts see this as a needed shake-up, while others worry it’s not the right solution. With donations across the country declining, is this the bold step we need? Click the link in our bio to read the full article written by Tim Harper for The Philanthropist Journal and let us know what you think. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgiving

Are nonprofits really becoming less trustworthy? Despite rising misinformation, nonprofits still rank highly for trust, according to the Give.org 2023 Donor Trust Report. However, 1/3 of potential donors struggle to choose between organizations. To bridge this gap, nonprofits can: ⭐ Prioritize transparency in financials and impact reporting. ⭐ Ensure accurate and honest messaging in campaigns. ⭐ Protect donor data and privacy to build confidence. The key is reconnecting with your audiences and showing real impact. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgiving

As we look ahead to 2025, nonprofits are exploring new ways to drive impactful change. The sector is evolving—here are our predictions for trends to come in the new year: Increased collaboration. Organizations are joining forces to tackle complex issues like climate change and mental health, recognizing the need to work together. Trust-based philanthropy is a new way of giving that focuses on making it easier for nonprofits to receive support. It emphasizes listening to and uplifting the voices of the communities being supported. Equity in leadership. This movement stems from a growing focus on creating diverse leadership pathways in the sector to better represent the communities served. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgiving

How can nonprofits change their narrative to improve fundraising efforts? Organizations looking to inspire change should shift their focus away from fear-based tactics and prioritize positive storytelling. By using personal stories, uplifting narratives, and—when appropriate, humour, you can engage potential donors in a more authentic, motivating way. When you make your audience feel like part of the solution, they’re more likely to get involved and take action. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgiving

Planning your end-of-year fundraising campaign? Here are 5 tips to help you close out 2024: Set a Theme: Tie your messaging together with a great campaign theme. Review Past Campaigns: Analyze previous results to see what worked and what didn't. Set Clear Goals: Use SMART goals (Specific, Measurable, Achievable, Relevant, Time-bound) to guide your strategy. Segment Your Donors: Personalize your messages to your different audiences for better engagement. Tell Impactful Stories: Focus your messaging on the real difference donors make to inspire giving. The right campaign can end your year on a high note. Follow along for more nonprofit tips and insights from The PODvocate Project. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgivingv

How do you find loyal donors? By connecting deeply and nurturing their generosity into loyalty. Here's how: ⭐ Seek out people who genuinely care about the problem your organization is solving. ⭐ Highlight the impact your donors make through real, emotionally resonant stories. ⭐ Go beyond asking for donations—invite donors to volunteer, attend insider events, or receive personal updates. Remember, loyalty doesn't come by accident. Build meaningful connections with your donors, showing your gratitude and making them feel like valued partners in your mission. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgiving

I LOVE THIS VIDEO! Yes, when communicating in text I have just shouted I LOVE THIS VIDEO! Please take a few seconds to watch. And listen. Our work is VITAL to the wellbeing of all of Southern Alberta. We need support. We need donations. We need you. https://lnkd.in/gGqttWAN Apply to volunteer. #volunteeryyc #distresscentreYYC Donate your skills to a project. The PODvocate Project Promote us. #socialmedia

The PODvocate Project exists because the POD Marketing Inc. team wanted to make a real difference in our community. We identified a gap in the nonprofit sector related to the "overhead myth," which limits nonprofits' ability to invest in essential business functions like marketing. Investing in your team, fundraising, and innovative marketing campaigns requires resources, time, and money. As professional marketers by day, we realized the best way to give back was by using our skills to support and amplify the efforts of other nonprofits, helping them thrive and make an even greater impact. Visit the link below to learn more about us and to see how you can be a part of our mission. https://lnkd.in/gH-iFJMN #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgiving

The PODvocate Project is an organization built to lend marketing and other business-related expertise to existing nonprofits and charities. How do we accomplish that? Every other year, we survey our staff about the causes they care most about. Then, we review the results and select various organizations that align with those causes. We send out applications to each organization and select one we believe we can make the greatest impact with. Next, we rally a team of experts to provide over 1,000 hours of work, marketing expertise, creativity—and fundraising. This ends with a summary of our key learnings and results to provide our chosen organization with, so they can continue to execute a marketing strategy well beyond the 2-year mark of our time together. Follow along to be a part of our mission. #thepodvocateproject #podvocateprojectyyc #charitablegiving #marketingtips #yycgivin

Today is World Suicide Prevention Day. Remember, a simple conversation can make a difference. Reach out, listen, and show compassion. Together, we can help prevent suicide and create a community where everyone knows they are not alone. If you need to talk, our friends at Distress Centre Calgary are there to listen. Distress Centre Calgary provides 24-hour crisis support by phone, text and chat to Calgary and southern Alberta. Anyone can contact Distress Centre Calgary when they’re in crisis to speak with a highly trained responder, receive emotional support and feel heard. All conversations are confidential. Phone or text: 403-266-HELP (403-266-4357)