The Two Marketeers

"What do you do when something like technology, too-good-to-be-true technology, is threatening to replace what you do? For free, for cheap, and so much faster." No wonder why we feel like we are in crisis mode as creatives. Creativity Crisis is our theme for our new season as The Two Marketeers. Lindsay Waugh and I ended our last season feeling vulnerable about the impending threat that AI was going to replace the thing we are most valued for – our creativity. In Season 5, we've turned the corner on that threat and are seeing the opportunity that AI brings to all of us. Once we learn and understand how to use it to our advantage. Are we in a Creativity Crisis? We choose to say "Heck No!" Stay tuned for another fun and insight-filled season of #episodes on our #podcast. #twomarketeers #AIandcreativity #creativematters

As marketers, we’re no strangers to pressure. Deadlines, competition, financial constraints—it can feel like we’re always sprinting in a high-stakes race. But what if we flipped the narrative? What if, instead of viewing these constraints as roadblocks, we saw them as fuel for creativity and innovation? Here’s the thing: scarcity and urgency are deeply ingrained in how businesses—and consumers—operate. Think about it: sales that are “ending soon” or “limited-time offers” drive us to act fast. It’s a mindset rooted in competition—win or lose, now or never. But when we pause and shift to an abundance mindset, something incredible happens. Instead of focusing on what we can’t do, we start to ask, What if? • What if hybrid teams and freelancers unlocked deeper collaboration than we’ve ever experienced before? • What if we created more innovative solutions, even in tough economic times? • What if the pressures of less time, budget, talent became the catalyst for our best marketing ideas? These “constraints” can actually push us to think bigger, work smarter, and reimagine what’s possible. It’s not about ignoring the challenges but embracing them as opportunities to create something extraordinary. Let’s take the scared, scarcity-driven narrative and turn it into one of empowerment and possibility. #TwoMarketeers #MarketingPodcast #Marketing #CreativityUnderPressure #AbundanceMindset #ImagineIf Sean Patrick The Two Marketeers

With creative endeavours, when we shortcut, hand over the keys to tech and AI to create, and focus too much on saving time and driving efficiencies, do we rob ourselves of the struggle, the joy and the gratitude that come from genuinely going through it? Physically, if you could just get up and run a marathon, would you experience the same amazement and extreme pride at the finish line? Sure, AI can produce a season of podcast content for you in very little time with minimal effort, but who is it benefiting? Get into it with Sean Patrick and me in the Season 4 Finale of The Two Marketeers. Top 3 things we've each learned over four seasons of producing this podcast 🤓 #twomarketeers #marketingpodcast #brandstrategy #marketingstrategy #strategyconsultants #freelance

WOW 😲 4 years, 4 seasons and 89 episodes later (I know, could we not just get to 90? eff), Sean Patrick and I are wrapping up Season 4 of The Two Marketeers podcast. After participating in an AI masterclass, I was made all too aware that an entire season and promotional plan for a podcast can be created in under an hour using AI. Based on that fun lil fact, Sean and I decided to dedicate this finale episode to the top three things we've learned while producing The Two Marketeers podcast since 2019. As humans producing creative work, we wanted to bring to light the value of going through it, like REALLY going through it. The dedication it took to create this body of work was always fun but never easy, and with that comes an extreme amount of fulfillment and pride, personal outcomes that can't be shortcut. We genuinely hope you've enjoyed our laughs along the way as much as we have. ✌ until Season 5. #twomarketeers #marketingpodcast #strategypodcast #brandmarketing #strategyconsulting #brandstrategy #creativestrategy

A lil piece of advice from an entrepreneur who is responsible for her daily motivation to make it happen: When you start to feel unfulfilled, and you don't know why, revisit what's driving you because your motivations may have evolved, and with your head down getting sh!t done, you may not have taken the time to notice. Sean Patrick, The Two Marketeers #motivation #dailymotivation #strategyconsultant #entrepreneur #femaleentrepreneur #marketingconsultant

In our attempt to deliver maximum effectiveness of creative, have we stifled the magic? 🔥 HOT topic! Pls comment below. More in The Two Marketeers ep, "Is Effectiveness Killing Creativity?" Listen wherever you enjoy your podcasts. We're everywhere. Sean Patrick #twomarketeers #creativeeffectiveness #marketingpodcast #marketingstrategy #brandstrategy #creativestrategy