Principles

🤯 Somebody pinch us! Principles has been awarded “2024 Small Agency of the Year” 🏆 at the IABC Global Gold Quill Awards… 🌎 We are completely over the moon. 🌙 (Seriously, someone check if we’re floating.)   This international acknowledgment is beyond our wildest dreams. Honoured and forever grateful to everyone who helps us shine. 🌟 #2024GQWinner #AgencyOfTheYear #GoldQuill #IABC24

📭 Does the Canada Post strike have you worried? If you’ve answered yes, you’re not alone. Many of our clients rely on Direct Mail revenues at this important time of year. And so….you’re understandably nervous. Well, we’ve got an idea that might help. 💡 Post on social media that you’re nervous this strike may impact your fundraising goals and remind your audiences that in moment like this, digital is a safe, secure, and speedy alternative. 💻 🤝 Our next suggestion? Add some budget to that social media post to ensure it reaches the right people. There are many ways we can boost your messages on Meta, including targeting your website traffic, the people who've engaged with your social media content in the past year, or even a targeted custom audience match file of would-be Direct Mail recipients from your CRM. YOU: “Yes, that sounds great but we don’t know how to do this / We don’t have the time!” US: If you’d like help boosting that post on Meta with a paid spend, Principles is happy to launch that for you, pro-bono. ✅ Send us a DM and let’s get digital.

Ready to meet another star from our team? Say hello to Courtney! 🌟 🤷🏻♀️ Her vote on coffee or tea? Why not have both! She might be anti-anchovy—but how do we feel about pineapple? 🍕 🍔 A separate burger category… Now we’re onto something! If you’ve teamed up with Courtney, then you know she’s the glue that holds it all together. Please join us and send her a high-five in the comments! #BTS #MeetTheTeam #DigitalMarketing #TorontoAgency

This cat has nothing to do with this post, but now that we have your attention… We need your help! 🚨 Principles has been named a finalist in the #ShortyImpactAwards, and we need as many votes as possible to win the category of Conservation and Preservation. Can you spare a minute to vote for our submission, “Stop Mr. Sprawl”!? 🙏 You can vote for our campaign at: https://lnkd.in/d3tDQRfg 1️⃣ Register an account (it's free, requires your name and email, and only takes a minute) 2️⃣ Verify your email 3️⃣ Vote 1 x each day, but only until October 30th!

We did it! 🎉 And wow, what a day Saturday was at the #PullToEndALS. It was great to see so many people come together — whether to pull, donate, volunteer or cheer — all to help us move closer towards #aWorldFreeOfALS. Because of you, team PrinciPulls raised a total of $21,817.00, well surpassing our goal. 🤯 We can’t thank you enough. Our final POP QUIZ: What do you think was the best strategy to pull this 42,000lb transport truck? 🏋️ The Bazooka Hold 💪 The Gravitational Pull 😅 What strategy!? Just count yourself lucky to get it over the finish line!

We are one week away from the #PullToEndALS! 📅 But we are even closer to reaching our goal of raising $20,000 for #ALS research, community-based support, and for Andrea Lazor’s dad, Harris. 💜 Your small donation will help us make a huge impact. Please click the link below to help us meet our goal. 🔗 https://lnkd.in/g5wk_iyq

Meet one of the creative minds behind the magic… Here’s Momoe! 🎨 🧠 Her superpower of choice? Teleporting to Japan whenever she wants! ⛺ Not a camper or a glamper—she’s just not into the whole camping scene, okay?! 🍿 Also, she isn’t a fan of popcorn! (We’re just as surprised!) If you’ve had the pleasure of working with Momoe, then you know she’s a real gem of a human being! Please join us and show Momoe some love by dropping an emoji in the comments. #BTS #MeetTheTeam #DigitalMarketing #TorontoAgency

We’re one month away. 💜 The #PullToEndALS is fast approaching, and team PrinciPulls is on a mission to raise $20,000. We’re almost at the finish line, but we still need your help to get there. Why does your support mean so much to us? Hear it directly from our Co-Founder and Managing Director, Andrea Lazor, as she shares how your support will fund the research and care for people like her dad, Harris, who are facing this devastating disease today. Every bit counts. Please click the link below to help us meet our goal. 🔗 Together, we can make a difference. 💪 Thank you. #ForHarris https://lnkd.in/g5wk_iyq

🏳️⚧️ I don’t often post client work, but sometimes you can’t stay quiet. Transphobic protests will take place in communities across Canada today. These are a direct attack on the human rights of queer and trans children in my life. Yours, too. These protests are part of a growing fascist movement in this country that’s filled with attacks on queer and trans people, attacks on women, and attacks on our human rights more broadly. Let me be clear: the movement away from democracy and towards fascism is not an “America” problem. 🚨 It’s an “us” problem and it’s a “right now” problem. We are being purposely hate-baited. Power hungry political actors are pitting us against one another as they spread disinformation on social media and then sit back to watch it spread like wildfire. 🔥 They're doing this because their power grows when we are divided. And this division manifests in protests like today’s. 💔 And it’s killing kids. 🎥 This video is part of a campaign that my company Principles recently created with Action Canada for Sexual Health and Rights. While it’s currently only live in the New Brunswick market, this campaign’s message is relevant everywhere, today more than ever. As soon as you’re done reading this post, please check in with the queer and trans people in your life. With the kids you know, and with their parents. It is time to Get Offline and Talk. 🔗 https://lnkd.in/gQaK5J5G

Next up in our “Meet the Team” series… It’s Nicole! 🌠 Nicole Ruddy is a crucial member of our Accounts Team. But did you know: 🕺 Her most-used phone app is TikTok 🍔🟰🥪 She feels that a burger IS a sandwich!  🦁 Her favourite movie is The Lion King (we’re also big fans) Looks like the debate on hamburgers continues. 🤔 Let us know in the comments how you feel about this thought-provoking topic! #BTS #MeetTheTeam #DigitalMarketing #TorontoAgency