Zamplia

Danielle Rissmeyer, Zamplia’s VP of Partner Success, has curated her annual list of trends to watch in 2025! From bold fashion choices to surprising culinary innovations, this year’s top trends are poised to redefine the way we live, work, and play. Whether you're looking to stay ahead in your business strategy or simply want to embrace fresh ideas, these insights are a must-read. 👉 Check out the full article here: https://lnkd.in/eFxXZDtQ #FutureTrends #Innovation #2025Vision #ZampliaInsights #BoldIdeas

🎉 As the year wraps up, we were curious to learn how people are celebrating New Year’s Eve and what traditions are taking center stage. At Zamplia, we quickly put together a survey to gather insights on how people plan to celebrate, what beverages they prefer, and their New Year’s resolutions. With our flexible platform, we had the results ready in no time. ✨ Here’s what we found about New Year’s Eve plans, favorite drinks, and resolutions: ✨ 55% of respondents prefer watching the countdown at home, while 20% celebrate with family and friends. ✨ Champagne and Prosecco take the lead as the go-to New Year's drinks, with 18% opting for bubbly. ✨ Health and fitness are the top focus for those making New Year’s resolutions, with 55% setting goals in this area. ✨ 80% of people prefer celebrating with a small group, creating a cozy atmosphere to ring in the new year. Read the full study: https://lnkd.in/eBGs4A8g (read time: 3 mins) Zamplia made it effortless to design the survey, deploy it, and gather these meaningful insights in no time. Think about how this kind of data could elevate your New Year’s campaigns. 🎆 Want to discover what matters most to your audience this New Year’s? Book a demo at zamplia.com and see how Zamplia can deliver insights as easy as celebrating the holiday. #Zamplia #MarketResearch #NewYearsTraditions #DataInsights #SurveyResults

🎄 Curious about how people are celebrating, gifting, and relaxing during the holidays this year? So were we!   At Zamplia, we wanted to uncover the 2024 holiday trends shaping how people experience the season. Using our flexible platform, we conducted a quick survey and had actionable insights ready in no time. ✨ Here’s what we discovered about holiday celebrations, traditions, and activities:   ✨ 87% of respondents are celebrating Christmas, but New Year’s Day/Eve also shines with 66% participation. ✨ Traditions like exchanging gifts (63%) and cooking festive meals (61%) are at the heart of the season. ✨ Relaxation is key—57% of people prioritize unwinding over the holiday hustle. ✨ Weather preferences are shifting, with 55% dreaming of mild or warm holidays. See the full results: https://lnkd.in/eeF4m7Sd (read time: 4 mins)   Zamplia made it simple to design the survey, deploy it, and gather these actionable insights in record time. Imagine how this kind of data could transform your holiday campaigns.   🎁 Want to uncover what matters most to your audience this season? Book a demo at zamplia.com and see how Zamplia can deliver insights as magical as the holidays themselves.   #Zamplia #MarketResearch #HolidayTrends #DataInsights

Creative teams thrive on bold ideas, but without reliable data, even the best concepts can fall flat. Steve Male, Zamplia's Vice President of Sales, explores how hybrid sampling methods empower brands to uncover insights that drive impactful marketing strategies in his latest blog. Here’s what the case study revealed: 🔍 Bridging Gaps: Combining hybrid sampling methods allowed a fast-growing apparel brand to connect with untapped audiences beyond their existing customer base. 🌱 Improved Representation: By blending techniques, they minimized bias and ensured all voices were heard, enhancing the quality of their data. 💡 Actionable Insights: The research identified emerging trends, reshaping their marketing approach and delivering higher ROI. With Zamplia, businesses can seamlessly navigate the complexities of sampling, blending techniques to optimize research for meaningful results. Whether tackling underrepresentation or refining campaign strategies, our platform equips brands with the tools they need to succeed. Read the full post and discover how hybrid sampling can unlock richer insights: https://bit.ly/49mMteh (read time: 3 mins) Ready to enhance your research? Let’s get started at https://bit.ly/3NCA0Jn. #MarketResearch #HybridSampling #DataDrivenDecisions #ConsumerInsights #CreativeCampaigns #BusinessGrowth

🎉 Some highlights from the Jingle & Mingle event our VP of Sales, Santronya Smith attended last week, hosted by the Insights Association West Chapter at The Shay Hotel in Culver City, CA. Calvin Friesth Adam Stephenson Reyna Hohagen Gabriel Dworet YETI #MarketResearch #InsightsCommunity #NetworkingEvent #HolidayMixer #ProfessionalConnections #JingleAndMingle #CulverCity

Imagine pouring months of effort into a marketing campaign only to realize you’ve missed key audience segments. The impact? Your message doesn’t resonate, your ROI suffers, and your brand misses its mark. It’s a story many marketers know too well—but it doesn’t have to be this way. In his latest post, How Census-Representative Sampling Can Elevate Your Marketing Strategies Steve Male, Zamplia's Vice President of Sales, explores how ensuring your data reflects the diversity of your target population can drive authentic engagement and deliver measurable ROI. Think of your audience as a puzzle. Missing pieces leave gaps, but when you have the full picture. At Zamplia, we don’t just talk about inclusive sampling—we make it actionable: 🧮 Sophisticated quotas: Interlocked and nested quotas balance representation across multiple variables, ensuring no segment is overlooked. 🌐 Diverse sample sources: Our platform gives you instant access to a variety of sample sources tailored to your study’s needs. 🛠️ Custom screening tools: Build and apply precise filters to ensure your data collection hits the mark every time. Census-representative sampling isn’t just a research methodology; it’s a strategic approach to build authentic, impactful connections with your audience. With Zamplia, you’ll not only elevate your marketing strategies—you’ll ensure your campaigns reach and resonate with the people who matter most. Ready to see the difference? Check out our full blog at https://bit.ly/3BdnLjV. Better yet, book a demo today at https://bit.ly/3NCA0Jn to discover how Zamplia can transform your approach to sampling. #MarketingInsights #CensusSampling #DataDrivenDecisions #ConsumerEngagement #MarketResearch #StrategicMarketing #Zamplia

We’ve expanded our feasibility with even more sample sources and introduced exciting updates to our platform—just in time for year-end wrap-ups! As 2024 comes to a close, it’s the perfect moment to tackle those final projects or optimize your remaining budget. Whether you’re diving into new research or wrapping up ongoing initiatives, Zamplia is here to help you streamline processes and deliver actionable insights. 📅 Book a demo or contact us at zamplia.com. #MarketResearch #ResearchSolutions #ActionableInsights #SampleProviders #EndOfYearPlanning #DataDriven #Zamplia

In a fast-moving digital landscape, how do you ensure your research captures what truly matters to your audience? Steve Male, Zamplia’s VP of Innovation & Strategic Partnerships, explores this in his latest blog post: How Social Media Sampling Can Elevate Your Market Research Game. Steve shares a compelling case of a product launch that failed because it overlooked critical conversations on social media—conversations brimming with real-time consumer insights. Here are some highlights: ✨ Why Social Media Sampling Matters: It moves beyond social listening, offering a deeper dive into audience behaviors, preferences, and emerging trends. 💬 Uncovering Authentic Feedback: Social media captures unfiltered opinions, providing a richer and more organic understanding of your audience. ⚡ Adapting Quickly to Trends: Sampling lets you stay on top of rapid changes, critical for industries like fashion, tech, and more. With Zamplia, businesses can harness tools to access nuanced, actionable insights from social platforms. Whether identifying niche audiences or testing campaigns mid-flight, we empower you to make data-driven decisions faster. Dive into the full blog post at https://lnkd.in/eZ7S56C6 (read time: 5 mins) to learn how social media sampling could revolutionize your research game. Ready to explore the possibilities? Book a demo today at zamplia.com. #SocialMediaInsights #MarketResearch #SocialMediaSampling #ConsumerBehavior #Innovation #Zamplia

Curious about how Gen Z grocery shoppers make decisions? Zamplia's Vice President of Sales, Santronya Smith, recently posted a case study demonstrating how a rapid-turn study uncovered actionable insights for launching a new snack product line. Here’s what the research revealed: 🛒 Shopping Behavior: Gen Z often prefers online grocery shopping but is motivated to visit physical stores for unique, high-quality products. 🌱 Product Preferences: Health-conscious and budget-savvy, Gen Z prioritizes snacks that are affordable, convenient, and sustainable. 📲 Marketing Channels: Social media influencers and brand transparency are critical to winning their loyalty. Using multiple vendors and Zamplia’s API integration, the project was completed in just one day, delivering key insights to inform both product development and marketing strategies. Whether you're innovating snack lines or exploring audience behavior, Zamplia’s fast, flexible platform helps you gather the insights needed to make smarter decisions. Read the full case study at https://lnkd.in/ex4uwqtb and see how Zamplia can empower your next research project. Ready to start? Book a demo at zamplia.com. #GenZInsights #MarketResearch #ConsumerBehavior #ProductLaunch #Zamplia

🛍 Curious about how shoppers are planning to tackle Black Friday, Cyber Monday, and holiday gifting in general? So were we!   At Zamplia, we set out to understand how consumers navigate these major shopping events. We conducted a quick survey to uncover their strategies—from setting budgets to deciding between online and in-store deals—and had actionable insights ready in just 30 minutes. 🛒   Here’s what we learned about how shoppers plan to make the most of these sales:   The majority plan to shop on both Black Friday and Cyber Monday.   While a small number of shoppers intend to browse in-store only, most aim to shop both online and in-store.   Budgets varied, but the majority have earmarked $500–$1,000 for their holiday spending. Read the full study: https://lnkd.in/eYCCE_9X   Imagine what you could uncover with Zamplia’s quick and flexible insights platform. Whether you're analyzing Black Friday and Cyber Monday shopping strategies or uncovering holiday purchasing behaviors, our tools deliver fast, actionable insights to help you stay ahead.   Ready to see what Zamplia can do for you? Book a demo today at zamplia.com.