Zinc Marketing

Do you know your buyers as well as you think you do? In the latest episode of The Principles of B2B Marketing, Brendan Ziolo dives into buyer personas—how to define them, key elements to consider, and how data and AI are reshaping this critical concept. But, to get to the root of what buyers really care about you need to interview recent buyers not just of your product but competing ones too. Watch the full episode here: https://lnkd.in/dPv59TtP #B2BMarketing #BuyerPersonas #MarketingStrategy #BuyerInsights

The latest edition of Essential Elements is on its way and this time we’re diving into content creation. We’ll show you how to avoid four B2B content planning pitfalls, a framework to help you tell better stories and more. Plus, only in this issue we will look at three counterintuitive tips that can actually speed up your content creation without sacrificing insights, originality, or brand voice. Sign up now to get this issue delivered to your inbox this week: https://lnkd.in/e7eED7y4 #EssentialElements #B2BMarketing #ContentCreation #ContentStrategy #ContentPlanning #ContentMarketing

Are you setting your business apart from your competition? Does your audience understand your unique value proposition? In this episode of The Principles of B2B Marketing, Brendan Ziolo, our Founder and President, explores the five essential components of a compelling positioning statement. Learn how to align your strategy, stand out in the market, and drive meaningful results. Watch the full video here: https://lnkd.in/gm-zqhdE #BusinessSuccess #B2BMarketing #Positioning #MarketingStrategy #Education

Over the past year, Zinc Marketing has worked closely with ACCURE Battery Intelligence to create content, execute demand gen campaigns, update their website, and refine the ACCURE brand. It's been a team effort with Matt Besch, the VP of Marketing for ACCURE, calling our advice invaluable and the results top-quality. Regardless of where you are in executing your marketing plan, we have an experienced team that can help you scale your efforts. Visit our website to see how we can help: https://lnkd.in/g2vNg74S. #B2BMarketing #B2BScaleup #MarketingStrategy #ContentMarketing #DemandGeneration

Are you targeting the right audience? What steps can help define your ideal customer? In this episode of The Principles of B2B Marketing, our Founder and President, Brendan Ziolo, dives into targeting—unpacking the DAMP framework and introducing the Ideal Customer Profile (ICP). Learn how refining your target market can drive more effective and impactful B2B strategies. Watch the full video here: https://lnkd.in/e7g723C6 #B2BMarketing #Targeting #MarketingStrategy #IdealCustomerProfile #ICP #PrinciplesOfB2BMarketing #B2BStartups #EvolvingMarketing

Meet Amanda Hiscott, our Marketing Coordinator. A recent graduate of Algonquin College’s Business Marketing program, Amanda was on the Dean’s Honour List and received the Ontario Scholar Award. She plays a pivotal role with the Zinc Marketing team by helping our clients execute their campaigns while keeping us on track and ensuring we deliver our projects on time. Amanda brings passion and a love of learning to everything she does, from reading to her analysis of Taylor Swift lyrics.

How do you ensure your marketing strategy reaches the right audience? What are the key factors to consider when defining your target market? In this episode, our Founder and President, Brendan Ziolo, breaks down the concept of market segmentation—exploring how understanding firmographics, technographics, and more can make your marketing more precise and effective. Watch the full episode here: https://lnkd.in/eskNuHBs #B2BMarketing #MarketSegmentation #Segmentation #MarketingStrategy #PrinciplesOfB2BMarketing

Which marketing principles have truly withstood the test of time? What are the key aspects of each that remain critical to building your plan? Our Founder and President, Brendan Ziolo dives into six foundational B2B marketing principles in his latest blog by tracing their origins and examining how they've adapted over time. From the 4 Ps to the buyer's journey, these concepts remain vital to any impactful marketing strategy. Read the full blog here: https://bit.ly/3UsvReK Catch the first episode of our YouTube series on the 4 Ps here: https://bit.ly/3Yde7VO #B2BMarketing #MarketingStrategy #4Ps #Segmentation #Targeting #Positioning #BuyerPersonas #BuyersJourney

Today, our Founder and President, Brendan Ziolo launches his new series, The Principles of B2B Marketing! In this series, he will explore the fundamentals of B2B marketing, starting with the 4 Ps: Product, Place, Price, and Promotion. Get ready to dive into these core concepts and discover how they need to evolve in today's marketing landscape. Check out the first episode on Brendan's YouTube channel: https://bit.ly/3Yde7VO Stay tuned for more insights! #B2BMarketing #MarketingStrategy #B2BStartups #4Ps #EvolvingMarketing #PrinciplesofB2BMarketing

It's important for early-stage startups to develop a marketing strategy and the Zinc Marketing team was thrilled to work with Wisepath on helping to refine their messaging and build their marketing plan. Wisepath Co-Founder and CEO, Gianluca Ferremi, said our proven frameworks led to a clear marketing strategy and he is extremely confident in the plan. Regardless of where you are in developing your marketing strategy, we have an experienced team that can guide you on this journey. Visit our website to learn more today. https://bit.ly/3BGcA2Y #B2BMarketing #B2BStartups #MarketingStrategy #MarketingPlan