DoorDash Canada's Heather Cameron wants the industry to "stop playing it safe by going all-in on things that are easily repeatable." For more, check out our New Year's resolutions 2025 series. https://lnkd.in/gyqMXC4C
About us
Strategy covers the “bold vision, brand new ideas” of Canada’s national marketing community. By providing daily news and analysis on industry trends, and keeping readers up to speed on Canada’s brands, strategy has become the respected voice of the industry. Our readers (which includes Marketing Magazine’s audience as well) not only gain insight from our coverage, but also from conferences and events, such as the Shopper Marketing Forum, the Marketing Awards, the MIAs and Agency of the Year. The latter is considered the highest honour bestowed to a Canadian agency, and our annual industry ranking in the Creative Report Card serve as the yardstick for success
- Website
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http://strategyonline.ca/
External link for Strategy Online
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- Toronto, Ontario
Updates
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New Year's resolutions 2025: Pet Valu's Idan Driman talks about how brands can better showcase value. https://lnkd.in/gJEA-34i
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To kick off our week-long series, Smucker's Adam Zitney identifies seismic changes to the industry in 2024 and gives us his New Year's resolution for 2025. https://lnkd.in/gZrugRku
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Knix's "Sport Your Period" by Rethink was among the top campaigns of 2024. Check out the rest of Strategy's "Nice List" here: https://lnkd.in/g4dZStmb
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Eva Salem of Canadian Tire and Melissa Clemance of Re/Max Canada talk about what they'd re-do in 2024 and what opportunities await marketers in 2025. Check out more from our Year in Review series. https://lnkd.in/gzkC4Y9k
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Katherine Bond-Debicki, CMO at KFC Canada, shares her insights on balancing data with creativity in 2024. Check out more from our Year in Review series. https://lnkd.in/gqBudsBv
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Denise Dias, CMO for the Terry Fox Foundation, kicks off our Year in Review series with her thoughts on AI and "the Taylor Swift effect." https://lnkd.in/gachCscN
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WestJet recently granted the wishlists of parents flying from Toronto to Calgary (thanks to Santa and the airline's younger passengers). https://lnkd.in/gSK2SNcf
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Meet the 2025 #Craft co-chairs and jury, who are getting ready to award the year's best technical achievements in advertising. Craft your entries! Early bird deadline: Monday, Dec 16 | ENTER NOW Category & entry info: https://lnkd.in/eMceG8S #MarketingAwards
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Klick and FUSE Create kicked off our annual holiday card series with AI-orchestrated surprise reunions and dystopian Christmas sweaters. Check it out: https://lnkd.in/gHmrDStu
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