Adtrac AG

🎉 Adtrac Turns 5: Celebrating Five Years of Innovation, Resilience, and Teamwork! 🎉 Today, we’re not just celebrating a milestone—we’re celebrating the incredible journey that brought us here. Five years ago, Adtrac set out to revolutionize retail media, and wow, what a ride it’s been! From launching into a global pandemic in 2020 (talk about timing, Iman Nahvi!), navigating economic upheavals, and adapting to a shifting market, we’ve faced it all head-on. Through challenges and triumphs, one thing has remained constant: our amazing team. 🙌 A huge shoutout to Katya Khrabrykh, Mathu Mounasamy, Matthias Oscity, Igor G., Phil Hedler, and our visionary CTO Wolfgang Giersche for their relentless hard work, creativity, and dedication. You’ve turned every obstacle into an opportunity and made Adtrac the success it is today. 💪 To our partners (special mention to easescreen - Digital Signage Solution, Grassfish, PADS4, DXTA Technology and Advertima), customers, and investors: thank you for believing in us and being part of this journey. The best is yet to come—2025 is shaping up to be our most successful year yet, with exciting new partnerships, innovative features, and a market that’s growing faster than ever. Here’s to the next five years of transforming retail media together! 🚀 🥂 Let’s celebrate this milestone and keep building the future. 👉 What’s your favorite Adtrac moment or feature? Drop it in the comments below—we’d love to hear from you! #AdtracTurns5 #Teamwork #Innovation #RetailMedia #Celebration #FutureForward https://lnkd.in/dy2FyemG

🌟 Why Flexibility in Retail Media Campaigns Matters More Than Ever 🌟 Retail media is booming, but managing campaigns effectively while meeting diverse advertiser needs is no small feat. Flexibility is the game-changer. From tailored campaign planning to geospatial targeting, advertisers need more than just static slots. They need dynamic options that align with their goals, budgets, and target audiences. At Adtrac, we empower retailers to: ✔️ Optimize inventory with precision targeting. ✔️ Adapt campaigns mid-flight with A/B testing and creative swaps. ✔️ Seamlessly combine managed services, direct bookings, and programmatic advertising. Flexibility isn’t just about accommodating advertisers; it’s about unlocking the full potential of your retail media network. 💡 📖 Dive into our latest blog post to explore how flexible planning and tools like Adtrac can drive profitability and customer satisfaction: https://lnkd.in/dSrsMT4Q We’d love to hear your thoughts—how do you see flexibility shaping the future of retail media? 💬

🌟 Why Flexibility in Retail Media Campaigns Matters More Than Ever 🌟 Retail media is booming, but managing campaigns effectively while meeting diverse advertiser needs is no small feat. Flexibility is the game-changer. From tailored campaign planning to geospatial targeting, advertisers need more than just static slots. They need dynamic options that align with their goals, budgets, and target audiences. At Adtrac, we empower retailers to: ✔️ Optimize inventory with precision targeting. ✔️ Adapt campaigns mid-flight with A/B testing and creative swaps. ✔️ Seamlessly combine managed services, direct bookings, and programmatic advertising. Flexibility isn’t just about accommodating advertisers; it’s about unlocking the full potential of your retail media network. 💡 📖 Dive into our latest blog post to explore how flexible planning and tools like Adtrac can drive profitability and customer satisfaction: https://lnkd.in/dSrsMT4Q We’d love to hear your thoughts—how do you see flexibility shaping the future of retail media? 💬

🚀 Adtrac 5.0.0 is here! 🚀 We’re thrilled to unveil our latest release, packed with game-changing features: ✅ Unlimited screen formats – From 20:3 to audio-only, we’ve got you covered. ✅ Multiple spot groups per flight – Flexibility for advertisers, seamless A/B testing, and dynamic campaigns. ✅ Real-time adjustments – Update spots mid-campaign without interruptions. ✅ Smarter compensation algorithms – Even better results for your campaigns. 💡 This update is perfect for complex networks, sensor-driven optimization, and in-store radio setups. Read all about the new features and how they’ll transform your campaigns in our latest blog post: 👉 https://lnkd.in/dnqZTmSG #RetailMedia #DigitalSignage #DOOH #AdTech #CampaignManagement

🚀 New Blog Post: Bridging the Gap in DOOH Advertising Are you still relying on static data for your digital signage campaigns? It's time to upgrade. In our latest blog post, we dive deep into the real-world difference between static DOOH models and smart-targeted screen campaigns powered by predictive sales models. Here’s what you’ll discover: 1. Why smart targeting delivers real-time audience delivery and actionable insights. 2. The inefficiencies of static models and simulated targeting. 3. How leveraging transparent, data-driven solutions saves screentime and budget. Don’t let outdated methods hold your campaigns back—understand the technology driving the future of DOOH advertising! 🔗 Read the full post here https://lnkd.in/dtVKEbEc #DOOH #SmartTargeting #AdTech #DigitalSignage #ProgrammaticAdvertising Advertima

🚀 Embracing Transparency with Adtrac Transparency is a game-changer for digital signage. With Adtrac’s real-time reporting, you can uncover and resolve player downtimes, connectivity issues, and other operational challenges—insights that were previously hidden. It’s not about “blaming the messenger” but about using transparency to improve infrastructure, build advertiser trust, and deliver better campaigns. Let’s transform challenges into opportunities together! #DigitalSignage #AdTech #Transparency #Innovation #Adtrac https://lnkd.in/dnNmgtXN

🚀 Unlocking New Revenue Streams in Retail Media with Adtrac! 🚀 Retail media networks today have immense potential, but without the right insights, many ad opportunities remain underutilized. At Adtrac, we’re redefining how brands tap into real-world, in-store advertising by harnessing data in innovative ways. Our predictive models, built on over a million daily data points from checkout registries, site traffic, and sensors, achieve up to 97% accuracy on long-term networks. This means high-yield ad placement for brands, tailored visitor flow analysis, and maximized campaign results. 📊 Imagine: Precise, real-time campaign tracking and reporting Advanced targeting backed by dynamic rate cards An easy-to-use, revenue-driving platform, all within a white-label solution With Adtrac, your retail media strategy just became future-ready. 👉 Dive in with us to explore the possibilities: Adtrac.tech https://lnkd.in/dBm_HCd9

Loops are dead. In digital out-of-home (DOOH) advertising, loop-based structures are a thing of the past. Today, advertisers need flexibility to meet customer demands and maximize revenue. Adtrac enables a new era in screen advertising by replacing rigid slots and blocks with dynamic, AI-driven planning. Gone are the days of fixed loops and overbooked networks. Now, advertisers can choose any combination of sites, screens, and times to fit their goals and budget. Find out why flexible planning is the future of DOOH in our latest article: https://lnkd.in/dE-2mAcx #DOOH #digitaladvertising #Adtrac #programmaticadvertising #media #AI

🚀 Exciting News! 🚀 We are thrilled to announce that Adtrac.tech has successfully integrated with Xibo, the leading digital signage CMS. This partnership allows businesses to unlock new possibilities in the DOOH advertising space by combining Adtrac's innovative targeted advertising platform with Xibo’s dynamic signage capabilities. With this integration, Xibo Open Source Digital Signage users can now seamlessly leverage Adtrac’s advanced features to maximize their DOOH revenue potential. We’re proud to collaborate with such a talented and professional team! Dan Garner, Director of Engineering at Xibo, said it best: "We are delighted to partner with Adtrac to help our customers maximise their DOOH revenue potential by leveraging Adtrac's innovative method of targeted advertising." Benjamin Wey, Co-Founder of Adtrac, added: "The cooperation in getting this interface up and running was simply outstanding and we are excited to work with such a professional and friendly partner." We look forward to helping businesses achieve even greater success in their DOOH campaigns! 📈 #DOOH #DigitalSignage #AdTech #Innovation #Partnership #Advertising #RevenueGrowth #AdtracTech #Xibo

🚀 Adtrac's Efficiency Gains Drive Growth! We just published a new blog post diving into the real impact of Adtrac on business efficiency. While Adtrac saves significant time per campaign, it’s not just about reducing workload. Instead, Jevon’s Paradox shows that as we free up resources, the focus shifts to scaling and maximizing output—leading to more sales, better service, and higher turnover. 👉 Read the full blog and see why automating your DOOH/Instore Media operations unlocks your team’s potential. #AdTech #Efficiency #Growth https://lnkd.in/d-79M7H8