AVANTGARDE Group

Still looking back at this unforgettable night and feeling grateful. The 100th Anniversary of Semper Opernball was nothing short of spectacular—an evening filled with elegance, tradition, and once-in-a-lifetime moments. With 1.7 million viewers tuning in live, it was a privilege to shape such an iconic experience. A massive thank you to our 120 Avantgardians who worked tirelessly behind the scenes, and to our incredible partners—Riverside Entertainment GmbH, Semperoper Dresden, Sender und Empfänger agency, and Semper Opernball e.V.—for their trust and collaboration. At AVANTGARDE, we don’t just create events—we craft experiences that leave a lasting impact. This night was proof of that. #CraftingStories #ShapingSpaces #Creatingfans

Sleep. Drift. Repeat. Half-time at the Porsche Ice Experience 2025 in Finland! For the past five weeks, our dedicated teams, partners, and colleagues from Porsche AG Sport Driving GmbH and AVANTGARDE Group have been in full action—welcoming driving enthusiasts from around the world to Levi, Finland. As the official tour operator for the Porsche Driving Experience, we at AVANTGARDE ensure that every moment of this journey is unforgettable—from seamless operations to the ultimate adrenaline rush on ice. Our team of experts, together with Porsche’s driving professionals, guide participants through the fine art of drifting on ice, set against the breathtaking backdrop of the Arctic Circle. If you missed out this year, don’t worry—the 2026 season is already on the horizon. Stay ahead of the curve. Sign up for the newsletter: https://lnkd.in/dE7aPyED Join the list of interested participants: https://lnkd.in/d9rsRTUd #CraftingStories #ShapingSpaces #CreatingFans #PorscheIceExperience #DriftOnIce #Avantgarde

Yesterday we hosted our latest AVANTGARDE Voices session in #London, exploring Discontinuity—the contradictions, tensions, and abrupt shifts shaping consumer behavior in 2025. Sabine Rogg, Trends & Insights Director Trendbüro, kicked off the session with four defining consumer trends: Sea of Sameness – With brands at risk of blending into algorithm-driven uniformity, bold moves are essential. PUMA’s Pop-up at Paris Fashion Week 2025, featuring an immersive brand space and the return of the Mostro sneaker, proves that risk-taking and cultural relevance are key to standing out in a homogenised market. Anemoic Futures – Younger generations are romanticising the past, searching for stability in a time of uncertainty, while older generations reject the notion of ageing. As the gap between nostalgia and progress widens, brands must find ways to bridge intergenerational common ground. Trans-Apocalyptic Pragmatism – Sustainability is shifting from prevention to preparation. Brands like Prepped, making emergency preparedness kits feel like a lifestyle essential, and Pour Moi, designing skincare to protect against wildfire smoke exposure, are responding to consumers’ desire for practical solutions in an unpredictable world. New Sensonomics – As digital fatigue rises, brands must engage beyond the visual. Moncler’s “City of Genius” in Shanghai set a new standard for immersive retail, transforming a store into a multi-sensory oasis, fusing sound, scent, temperature shifts, and interactive experiences to create a deeper emotional connection between brand and consumer. Thanks to our panelists for challenging the attendees to consider how brands can move beyond trend-watching to trend-shaping, embracing unpredictability, and rewriting the rules of engagement in an ever-changing consumer landscape. Panellists: ·    James Wallingford – Head of EDGE by AVANTGARDE ·    Sam Pepper – Executive Creative Director AVANTGARDE Group ·    Milun Kumar – Head of Partnerships VERSUS A huge thank you to everyone who joined us and contributed to the discussion—onto the next one! #CraftingStories #ShapingSpaces #CreatingFans

Celebrating 100th Anniversary Semper Opernball Last Friday, Semper Opernball celebrated its 100th anniversary, transforming Dresden into a stage for elegance, tradition, and unforgettable moments. Up to 1.7 million viewers tuning in live, this spectacular event was made possible partly by the dedication and expertise of 120 AVANTGARDE employees—working both in front of and behind the scenes to bring this iconic night to life. Thank you to Riverside Entertainment GmbH, the Semperoper Dresden, the Sender und Empfänger agency, and Semper Opernball e.V. for their trust and collaboration. At AVANTGARDE, we thrive on crafting stories, shaping spaces, and creating fans. This night was a perfect example of our passion in action. #AVANTGARDE #SemperOpernball #EventExcellence #CreatingFans

A New Standard for Premium Experiences | Passat Pro Launch in Lijiang, China Set against the breathtaking backdrop of Lijiang, AVANTGARDE partnered with Volkswagen to craft an unforgettable brand experience for the Passat Pro—a bold fusion of intelligence, luxury, and immersive storytelling. From concept to execution, every detail was designed to engage and inspire, seamlessly blending cutting-edge technology, refined comfort, and emotional storytelling to showcase the next level of intelligent driving. Step into the future of premium automotive experiences. Watch the highlights from the Passat Pro Launch Event and witness the smartest ICE car yet. #Avantgarde #Volkswagen #PassatPro #ExperienceMatters #LuxuryMeetsIntelligence #BrandExperience

Change is upon us!  AVANTGARDE Voices: DISCONTINUITY Join AVANTGARDE Voices on Tuesday, 11th February 2025, at AVANTGARDE #London for a breakfast event. Curated and moderated by the lead in trend forecasting Trendbüro — we'll explore the abrupt shifts and cultural changes shaping consumer behaviour in 2025. This exclusive gathering for brand-side professionals will cover topics like adaptive lifestyles, the ‘borification’ of culture, the rise of anti-pioneers and new Sensonomics. We'll discuss how brands can navigate these changes and thrive in the new landscape. Limited spaces available – register here: https://lnkd.in/dsRPEsdE #AVANTGARDEVoices #BrandExperience #ConsumerBehaviour

AVANTGARDE for Range Rover Experience in Kitzbühel    During one of the most iconic weekends in Alpine skiing, AVANTGARDE had the privilege of creating an immersive Range Rover Experience at the Forsthaus in #Kitzbühel. From concept to execution, we transformed the Hahnenkamm Race into a stage for luxury, adventure, and brand storytelling.   Our services included: Seamless event logistics & premium guest management Spectacular brand moments – from the big opening event to the thrilling Super-G and Streif public viewing A curated fusion of luxury, Alpine heritage, and regional gourmet cuisine A welcoming space for JLR’s key partners, clients & dealers.   Every detail was designed to bring the Range Rover brand to life – reflecting its spirit of refinement and capability. We are proud to have shaped an experience as bold and dynamic as the race itself. If you happen to be in Kitzbühel anytime, don’t miss it—experience it yourself!    #AVANTGARDE #BrandExperience #RangeRoverExperience #Hahnenkamm #Kitzbühel #LuxuryExperiences #JLR

  Trends to Watch 2025 – Bringing Trends to Practice   This year, we took Trends to Watch to the next level! Instead of identifying key meta-trends, we brought them directly to brands and marketers—with four exclusive masterclasses designed to turn insights into action.   Masterclass highlights: Keep being original – Understanding consumer behavior through hidden communities by Manuela Bung, PhD From audiences to brand ambassadors – The Avantgarde Community Framework in action by Johannes Kemnitzer Social Signals – Decoding social media trends and what they mean for brands by Nina Rodriguez From Trends to Action – How brands can shape the future instead of just reacting to it by Ulrich Köhler   These sessions were a true success, fostering deep discussions, hands-on learning, and real takeaways for brands looking to stay ahead.  At AVANTGARDE, we don’t just talk about trends—we create spaces where brands can engage, learn, and lead.   A huge thank you to all our guests, speakers, and partners for making this experience so insightful and impactful. #TrendsToWatch #CreatingFans #BrandExperience #Avantgarde #FutureTrends #MarketingInnovation

Trends to Watch 2025 – A Full House, A Full Success!   What a day! Our Trends to Watch 2025 event brought together a full house at our Munich HQ, where Sabine Rogg from Trendbüro presented compelling insights into the key trends shaping the future. Fueled by great conversations, delicious food, and plenty of coffee, we didn’t just explore trends—we brought them to life in our interactive masterclasses. Together, we transformed insights into real opportunities, reflecting our mission: crafting stories, shaping spaces, and creating fans.   One of our guests put it best: "I am grateful for this intimate, physical space filled with brilliant minds—a space that has fostered a small, value-driven community, new connections, and lasting friendships."   We thank all our guests for their energy, curiosity, and contributions. Live experiences matter—because they create connections, inspire change, and build lasting memories. #Avantgarde #TrendsToWatch #LiveExperiences #CreatingFans #FutureInsights #BrandExperience

As the Year of the Snake approaches, we want to thank our clients, partners, and team for being part of our journey. Wishing you health, happiness, and success in the year ahead. Happy Chinese New Year! 🧧🏮🐍 #ChineseNewYear #YearOfTheSnake #Gratitude #NewYearWishes