Brandpulse

Strong brands outperform the market by 132% – an essential strategy for sustainable success According to a McKinsey study, the world’s 40 strongest brands have outperformed the MSCI World benchmark by an impressive 132% over the past 24 years. The graphic vividly illustrates the immense economic potential of a strong brand strategy. 🌟 The key to success Strong brands provide clarity and build trust, especially in times of uncertainty. Customers stay loyal, even in the face of inflation and price pressures. They recover faster from crises, acting as a cornerstone of resilience. 💡 How to make it happen Two key trends in brand-building are emerging, based on the latest research: 1. A renewed focus on brand investment: According to McKinsey, 69% of CMOs plan to increase their brand-building budgets over the next 2–3 years. This shift reflects a strategic understanding of the long-term value of brand strength, which not only counters declining returns from performance marketing but also supports growth by widening the funnel. 2. Challenges in differentiation: Research by Ipsos highlights that only 15% of brand elements (logos, slogans, and design) are truly unique, as trends like minimalist logos and similar color palettes make brands visually harder to distinguish. This emphasizes the need for brands to focus on clear positioning and strong messaging to stand out in a competitive market. By prioritizing these areas, businesses can build stronger, more resilient brands and secure long-term success. For a deeper dive, explore our latest Opinion in the Brandpulse Brand Thinking section https://lnkd.in/eArSa8xn 👉 Join the conversation: What steps are you taking to strengthen your brand? (Graphic: Comparison of the stock performance of the Top 40 brands vs. MSCI World, Sources: McKinsey 2024, Ipsos) #Brandpulse #BrandStrategy #BrandManagement #Branding #CustomerLoyalty #Innovation

We’re thrilled to partner with BRAX | Leineweber GmbH & Co. KG on an ambitious rebranding journey for one of Europe’s leading fashion brands. With a vision to become "Europe's leading trouser specialist with comprehensive outfit expertise," BRAX has embraced a fresh brand identity developed by Brandpulse that targets a younger audience. Discover more in our case study on our website: https://lnkd.in/ewbf5EhS   #Brandpulse #Brax #Rebranding #Fashion #FashionBrand #Innovation #Markenentwicklung 

A powerful brand drives success: We support you in building trust! #PowerfulBrand #BrandBuilding #BrandTrust #BusinessSuccess #BrandDevelopment #BrandPulse

Elevate Your Brand to Icon Status: Inspire, Connect, and Lead 🚀 In a rapidly shifting landscape, exceptional brands don’t just adapt – they innovate and inspire across sectors. Lifestyle branding establishes emotional bonds and nurtures loyalty that goes beyond the product. ✨ Iconic brands resonate with their audience, drive change, and shape markets. Discover how Brandpulse can transform your brand into a lifestyle icon that leads and connects on a deeper level. See how Brandpulse can elevate your brand into a lifestyle icon, creating impact and loyalty that lasts. 🔗 https://brandpulse.ch/en/ #Brandpulse #LifestyleBranding #Transformation #BrandStrategy #Branding

Lernen Sie Annika Huesmann, unsere Brand Consultant, im persönlichen Interview kennen: Was macht eine starke Marke aus? 💡 Eine starke Markenidentität widerspiegelt die Werte und die Persönlichkeit einer Marke und schafft eine authentische Verbindung zum Zielpublikum. Sie bleibt konsistent, ist aber flexibel genug, sich dem Umfeld anzupassen, in dem die Marke agiert. Wie findest du die Balance zwischen dem Festhalten an der Kernidentität einer Marke und der Anpassung an neue Trends? 🔄 Die Essenz der Marke nicht aus den Augen zu verlieren und gleichzeitig offen für neue Entwicklungen zu sein – darum geht es. Die Kernwerte bleiben erhalten, aber die Art und Weise, wie sie kommuniziert werden, kann sich mit den Trends weiterentwickeln. Was sind die größten Fallstricke, wenn eine Marke eine umfassende Neupositionierung anstrebt? ⚖️Die Schwierigkeit besteht darin, die richtige Balance zwischen einer Weiterentwicklung und der Bewahrung des Markenkerns zu finden. Eine Neupositionierung darf nicht auf Kosten der Authentizität gehen. Welches Projekt bei Brandpulse hat dich bisher am meisten geprägt? 🏔️Das Rebranding-Projekt für Kitzbühel hat mich besonders fasziniert. Es war eine spannende Herausforderung, Tradition und Moderne zu vereinen, um eine authentische und gleichzeitig zeitgemäße Positionierung als sportlicher Luxus-Lifestyle-Brand zu schaffen. Gibt es ein Zitat, das dich immer wieder motiviert oder inspiriert? ✨"Das Leben ist das, was passiert, während du eifrig dabei bist, andere Pläne zu machen." (John Lennon) Was ist dein nutzlosestes Talent? 🎶 Ich kann unheimlich viele Songtexte auswendig bzw. mitsingen – egal aus welchem Genre! Wenn alle Tiere der Welt plötzlich sprechen könnten, welches wäre das unhöflichste? 🐦 Definitiv die Möwe – sie stiehlt Essen und macht sich dabei auch noch lautstark bemerkbar. #Brandpulse #Interview #Branddesign #Rebranding #Branding #Markenstrategie

Transform Your Brand into a Lifestyle Icon: Building Connections that Last 🌍 In today’s ever-evolving world, truly influential brands aren’t just trend followers – they’re the ones shaping and inspiring their industries. Lifestyle branding goes deeper, fostering genuine connections and sparking emotions that resonate over time. 🤝 Iconic brands transcend their products, becoming market shapers and cultivating relationships that matter. See how Brandpulse can elevate your brand into a lifestyle icon, creating impact and loyalty that lasts. https://brandpulse.ch/en/ #Brandpulse #LifestyleBranding #Transformation #BrandStrategy #Branding

As markets evolve, brand refinement ensures growth: We're here to guide you! #BrandStrategy #BrandTransformation #BusinessGrowth #BrandEvolution #Branding #BrandPulse

From Brand to Lifestyle Icon: Unlock Lasting Loyalty 🌍 In a world of constant change, strong brands don’t just follow trends – they set them and inspire their audiences across industries. 🌟 Lifestyle branding creates deep connections and emotional experiences that foster lasting loyalty. Iconic brands go beyond their products, shaping markets and building meaningful relationships. 🚀 Discover how Brandpulse can turn your brand into a lifestyle icon and a driving force for change.   https://brandpulse.ch/en/   #LifestyleBranding #Transformation #BrandStrategy #Branding #Brandpulse

Sustainable Branding: Building Trust Beyond Labels Sustainability isn't just about adding a label – it's about building trust through transparency and genuine brand commitment. In her article Brandpulse consultant Sophie Knöbl explores how brands can navigate the complexities of sustainable branding, avoid greenwashing, and connect with conscious consumers. Curious to learn more? Read more here: https://lnkd.in/ecKjYD8w #Brandpulse #Sustainability #Branding #Transparency #ConsumerTrust

In a world of change, brand agility is key: Let us help you adapt! #Brandpulse #BrandStrategy #BrandOptimization #Rebranding #Branding