C'mon Sports | Sport Business Agency

The International Ski and Snowboard Federation (FIS) is preparing the World Cup in Engelberg from 20 to 22 December 2024. In an ever-changing digital world, it's no longer enough to create content: you have to create data-driven content. What do you think would be the best way to drive content to ski fans? 🎯 For instance, thanks to real-time analysis and fan engagement that harness fan's preferences, we can fine-tune the content that is going to be pushed to the fans. Phygital displays are a great way to engage fans for this purpose. Attention to details and strategic marketing will be key to making the event an unforgettable success. Can't wait to see it unfold! « It’s not just about data, but also about the story it tells »

🎉✨The sports advertising landscape is changing, with TikTok becoming a major player. 🎉✨ The race is on to capture the attention of sports advertisers, and TikTok has recently redoubled its efforts to position itself as a key platform in this field. TikTok isn't stopping there: the platform is also looking to become a true hub for sports content. The aim is to divert traffic from the main stream to these dedicated spaces, in order to open up new advertising opportunities. TikTok's aggressive strategy illustrates the fierce battle raging in the digital advertising market. Faced with other advertising platforms, TikTok seems determined to position itself as an essential partner for sports brands, That's why C'mon Sports' mission is to help brands and clubs take advantage of this changing dynamic and effectively reach their target audience on TikTok and other emerging platforms by leveraging fan databases. #TikTok #SportsMarketing #DigitalAdvertising #CmonSports

Boost Your Reach Through Sports Stars and Clubs! 🚀🏅 In the world of sports, visibility is everything. We understand that every sports brand has unique goals and challenges. That's why we work closely with the organization to develop a personalized marketing strategy that aligns with the specific needs and one's audiences. Our data-driven approach ensures that the sports marketing campaigns deliver measurable results. From event sponsorships to data insight, we provide tailored solutions to help you achieve your objectives. 🎯 Ready to level up? Let’s work together to unlock new opportunities and help your sports brand shine on the global stage! 🌍 #SportsAdvertising #BrandVisibility #FanEngagement #Sports

🎙️ Introducing Playmaker: An AI-powered Podcast by C’mon Sports ⚡ We’re excited to announce the launch of Playmaker, a podcast entirely powered by AI, designed to bring you cutting-edge strategies in sports marketing, fan engagement, and data-driven solutions. 🔗 https://lnkd.in/e_dtM78J Hosted by our virtual voices, Julian and Sophie, Playmaker dives deep into how C'mon Sports | Sport Business Agency leverages data to help sports organizations elevate fan loyalty, drive ticket sales, and achieve long-term growth. From game day experiences to digital transformations, we’re sharing the insights that have helped major sports clubs hit new heights. 🔥 First Episode Drop: We’re kicking off with a deep dive into The Challenges Faced by Basketball Clubs in Switzerland. We’ll explore the pressing issue of securing funding, financial sustainability, and how Union Neuchâtel Basket, Pully Lausanne Basketball Club and Lions de Genève boosted attendance and revenue with data-driven strategies. Discover why diversifying revenue streams like ticketing and merchandising is crucial for the future of Swiss Basketball (Fédération Suisse de Basket) and European basketball. 🚀 Ready to learn how AI and data can revolutionize sports marketing? Subscribe to Playmaker now and be part of the conversation! #SportsMarketing #FanEngagement #DataDriven

🎉 Exciting News! 🎉 Blocksport and C'mon Sports | Sport Business Agency Form Strategic Partnership to offer new Fan Engagement solutions ! C'mon Sports is proud to announce a strategic collaboration with Blocksport, a leader in digital fan engagement solutions. Together, we're set to accompany the way sports clubs, athletes, and fans connect in the digital era! This partnership will allow us to harness cutting-edge technologies—from exclusive fan tokens to immersive engagement tools—to elevate fan experiences to new levels of personalization and loyalty. By combining our expertise in sports marketing with Blocksport’s innovative solutions, we aim to create stronger bonds between clubs, athletes, and their global fanbases. Vladimir Liulka, CEO of Blocksport and Douglas Finazzi, CEO of C'mon Sports share a similar vision of the future of sport, including the growing importance of technology and fan engagement. Stay tuned for what’s to come as we continue to transform fan interactions and help sports organizations connect with their audiences in more meaningful ways 🔗 https://lnkd.in/gv8whbpa #FanEngagement #DigitalTransformation #CmonSports #Blocksport

🚀 The Emergence of Free Tickets in Football: A Rising Trend? 🚀 FC Versailles is opening its doors to all young people under 26: free entry in their "Parc des Princes" stand for all N1 matches at Stade Jean Bouin! Paris FC and Fortuna Düsseldorf have also made waves by offering free tickets to their matches. This bold move has sparked a conversation about the future of fan engagement and the economic landscape of football clubs. 🏆 At C'mon Sports | Sport Business Agency, we dive into the strategic rationale behind this trend. Beyond increased attendance, 🔥 free tickets can foster a more inclusive and engaging fan base. By removing financial barriers, clubs can attract a wider demographic, including younger fans and families. But what about revenue? The key lies in indirect revenue generation. A more vibrant stadium atmosphere attracts sponsors and advertisers, leading to lucrative deals. Data collection and analysis also play a crucial role. By understanding fan preferences, clubs can tailor marketing efforts and create personalized experiences. 📊 While challenges exist, the potential benefits are significant. With a well-executed strategy, free tickets can be a game-changer for clubs. What do you think about this trend? Share your thoughts in the comments below. Read more : https://lnkd.in/eq8_X_V2 #football #fanengagement #freetickets #sportsbusiness #sportsmarketing #cmonsports

🚀 Upgrade Your Sports Data Management from Excel to Advanced Analytics! 🏅 As a new sports season approaches, the time has come to move beyond traditional, error-prone spreadsheets and embrace the power of advanced analytics. 💡 At C’mon Sports, we believe that precision is critical in today’s fast-paced sports industry. While Excel may feel familiar, relying on it for your sports data management is like bringing a unicycle to a Formula 1 race—possible, but far from efficient. ⏳ 🔍 Imagine a platform where your data isn’t just stored, but transformed into real-time insights and compelling narratives, driving strategic decisions, optimizing performance, and elevating fan experiences. With advanced analytics and predictive modeling, we empower you to make data-driven decisions confidently and stay ahead of the competition. 🚀 💥 It’s not just an upgrade; it’s a revolution in sports data management. ➡️ If you’re ready to leave behind the limitations of spreadsheets and lead with cutting-edge technology, check out our latest blog to discover how C’mon Sports can help you embrace the future of sports analytics. Embracing Innovation in Sports Data Management: The Shift from Excel to Advanced Analytics Systems https://lnkd.in/eDv7EQiE #sportsanalytics #performanceanalysis #sportstechnology #datascience

In today’s rapidly evolving sports marketing landscape, the key to driving fan engagement and loyalty lies in the strategic blend of tribal marketing and data analytics 📊 By focusing on building and nurturing “tribes” around your sports brand, you tap into the deep-rooted passion and community spirit that define sports fandom. This approach goes beyond traditional marketing techniques, creating deeper, more meaningful connections with fans ♥️ Harnessing the power of data is equally crucial. By analyzing fan behaviors and preferences, sports organizations can craft personalized, relevant campaigns that truly resonate. Authentic engagement, social listening, and continuous optimization are essential components of this strategy. Unlocking the potential of tribal marketing, combined with strategic data collection, not only enhances fan satisfaction but also drives lasting brand loyalty. At C'mon Sports | Sport Business Agency, we are commited to contribute to the future of sports marketing by creating more connected and engaged fan communities through these innovative approaches. To learn more about this topic, discover our article: https://lnkd.in/encf5tF3

🚀 The Data Revolution in Sports: Winning Strategies Beyond the Field! 🏀⚽ At C’mon Sports, we firmly believe that the future of sports lies in the smart use of data. As highlighted in Elizabeth Heichler’s article, “From Winning Games to Winning Customers: How Data Is Changing the Business Side of Sports,” data is no longer just about enhancing player performance—it’s transforming the entire business side of sports. From personalizing fan experiences to maximizing revenue through targeted marketing, data is the game-changer that helps sports organizations win on and off the field. Technology now plays a crucial role in understanding and engaging with fans on a deeper level, ensuring that every interaction is meaningful and impactful. The author’s conclusions are clear: Clubs must implement management tools and train their teams in data management to ensure they don’t miss this transition. Federations and leagues, need to realize the importance of their role in this transition—whether it’s supporting clubs, providing tools, or most importantly, pooling and monetizing data across their sport. Join us at C’mon Sports as we harness the power of data to drive success for our clients in the ever-evolving sports industry. Let’s turn insights into victories—together! 🏆 Source 🔗: https://lnkd.in/ecwUbz6E

📈 End-of-Season Reporting Series: Meta Performance Analysis 📈 Welcome to the third post in our end-of-season reporting series! At C’mon Sports, we utilize key metrics like Click-Through Rate (CTR) and Cost-Per-Click (CPC) to meticulously analyze our data-driven ad campaigns for the sports industry, ensuring that every effort is optimized for success. 🔧 Key Insights: We consistently achieve results that are 20% above the industry average for sports and entertainment. This is made possible by the custom audiences we create through comprehensive data management for each club. This data-centric process allows us to refine our target audiences campaign after campaign, season after season, reaching a more qualified audience and delivering the best ROI for our clients. To fine-tune our customers’ campaigns, we use not only their fan data but also all the data generated from previous campaigns. Key metrics such as CTR and CPC help us identify trends, including matches that generate higher conversions, enabling us to craft new data-informed strategies and marketing actions for the upcoming season with our club partners. Optimized ad placements and strategic targeting have significantly improved campaign performance. Leveraging these insights allows our clients to: - Enhance audience targeting. - Improve ad performance. - Drive higher conversion rates. Let’s harness the power of data to achieve even greater heights! ✨ #Performance #SportMarketing #SportBusiness