Decentriq

What’s next for willhaben and IKEA Austria in their cooperation using Decentriq to inform their data-driven campaigns? ”It fits, it’s a good match […] We’re incorporating [the insights] in all campaigns,” says Bettina Bauer. Find out more in the video 👇 Or check out the full webinar using the link in the comments.

The best way to stay on top of all the developments in the digital marketing landscape? Ask the experts! Check out our latest interview, where Matthias Cada from Annalect Germany (Omnicom Media Group) covers: ✨ Current challenges and opportunities in the industry 📈 Emerging trends shaping the way advertisers connect with audiences 🔮 What’s on the horizon for marketers

🚫🍪 What will Google’s reversal on third-party cookie deprecation mean for the future of advertising strategies? We asked the experts to find out 👇 Will Harmer Utiq Matthias Cada Annalect Germany (Omnicom Media Group) Matt Prohaska Prohaska Consulting Kerstin Niederauer-Kopf AGF Videoforschung GmbH

📢 Samsung Electronics + Publicis Media Germany + Decentriq: A campaign first Samsung has taken a bold step by running their first-ever cross-publisher campaign powered by data clean rooms! 🚀 The result? Seamless collaboration across publishers, privacy-preserving data use, and impressive performance across the board. We’re proud to have supported Samsung and Publicis Media in achieving these groundbreaking results. Curious about the details and what this means for the future of advertising? 📖 Read more in the HORIZONT article here (in German): https://lnkd.in/eD84aiZ7

Bettina Schatz from willhaben outlines how insights from Decentriq enable the online marketplace to go beyond the click 🖱️ and further optimize by including qualitative metrics as well. 🔗 Find the link to the full webinar in the comments below ⬇️

🗓️ The new year is here — time for fresh starts and new knowledge! Looking to demystify privacy-enhancing technology, confidential computing, or other terms? Our glossary is your go-to resource for mastering the language of secure data collaboration. 💡 Make it a resolution to strengthen your understanding of the tools and concepts driving the future of data innovation — dive in today: https://lnkd.in/eFz7i-X2 Here’s to a 2024 filled with clarity, innovation, and success 🚀

🎯 Optimizing target groups with audience insights: Bettina Schatz from willhaben describes how this works in our webinar together with Austria’s largest digital marketplace and IKEA. 💻 Access the full version here: https://lnkd.in/gWrjkjkq

❄️ Feeling that post-holiday lull? You’re not alone. While everyone recovers from cookies (the digital kind too 😉), it’s the perfect time to think about the future of data collaboration. In a cookieless world, what’s next for advertisers, publishers, and everyone in between? Our latest article dives into why data clean rooms aren’t just tools—they’re the bridges connecting an entire ecosystem 🌐 📝 Discover how data collaboration will evolve in 2025 and beyond: https://lnkd.in/gMQgVhNz

✨ Wrapping up 2024 with gratitude and joy✨ As we look back on an incredible year, we can’t help but smile at all the memories made and milestones achieved. From collaborative brainstorms to team adventures, these snapshots capture the heart and spirit of what makes our people at Decentriq so special. To everyone who follows our journey and works alongside us — thank you for being part of our story. Your engagement and encouragement mean the world to us 💙 Wishing you a peaceful and restful end to 2024, and a bright, joyful start to the New Year. Here’s to an exciting 2025 filled with new opportunities, connections, and growth! 🎁 Happy holidays from all of us at Decentriq!

Decentriq asks the experts 🎤 What’s one strategy that would improve campaign effectiveness? 🎧 Tune in to hear recommendations from: Daniel Knapp at IAB Europe, Kerstin Niederauer-Kopf at AGF Videoforschung GmbH, and Sandy Ukat at Ad Alliance