nübee AG

Breaking News: nübee Welcomes Game-Changing Co-Founder! 🚀🍯 We're buzzing with excitement to announce that Kristina Schuster has joined nübee as our newest Co-Founder and Board Member! 🐝✨ Kristina isn't just any entrepreneur – she's a powerhouse with over a decade of experience as a serial founder and CEO, dominating the e-commerce and FMCG landscapes. Her uncanny ability to spot emerging food trends and develop products that hit the market's sweet spot is nothing short of extraordinary. 🔍 Expert Trend Hunter 🏆 Seasoned CEO 🛒 E-commerce Maven 🍽️ Product Development Guru With Kristina on board, we're not just stepping into new categories – we're leaping! Get ready for some mind-blowing announcements that will shake up the industry. 💥 Stay tuned, because the future of nübee is about to get a whole lot more vibrant! 🌟🔥 #InnovationUnleashed #FoodTechRevolution #StartupGrowth

Same Mission - Exciting New Role 🚀 The photo below not only shows a new product line and branding the team launched over the past year, it also captures me in my new role as owner of nübee AG. What a journey it has been going from CEO to full ownership in just one year! And that's just the start. We've implemented incremental business model adjustments to establish the fundamentals for international expansion beyond Europe. We're scaling up to drive global impact. 📈 I'm taking this risk because we have an unprecedented opportunity to positively influence eating habits for a lifetime! The first three years of life are crucial in shaping future eating preferences and decrease risk of diabetes and obesity, especially related to excess sugar intake. This window is increasingly critical among younger children. 👶 When I joined nübee AG, I didn't fully grasp just how much nutrition in early childhood shapes health outcomes. That realization is what has kept me engaged, despite tough obstacles in the past and in front of us. 💪 Our new pouches line represents the leading edge of nutrition innovation for infants and toddlers: ✅ Low natural sugar ✅ High vegetable content ✅ HPP treated for freshness and heat-sensitive nutrient retention ✅ Nutrient-dense superfoods and berries ✅ Higher fiber and protein ✅ Delicious taste (even at every age! 😋) We'll soon launch at Migros-Gruppe and Alnatura Schweiz stores in 🇨🇭, with 🇩🇪 and 🇫🇷 retail expansion underway. Thanks Annika Kumar for bringing our new branding and packaging to life and for everything you've done for nübee. I'm fortunate to have a growing dream team on board for this journey, like Raitis Steinbergs managing digital channels as we scale, Jan Diego Walsken help expanding into European markets, CheeHan O. prepping our Malaysia and Singapore expansion plans, and Jens Glueckert leading complex supply chain operations. The support of the WHU – Otto Beisheim School of Management network has already been helpfull building up this stage 🤝 With an all-star crew and a mission to empower parental nutrition choices for long-term child development, we are poised to transform this market! 🙌