Jung von Matt

𝗦𝗻𝗼𝗼𝗽 𝗗𝗼𝗴𝗴 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗹𝗼𝘃𝗲𝘀 𝗵𝗶𝗺 - 𝗮𝗻𝗱 𝘄𝗲 𝗱𝗼, 𝘁𝗼𝗼! Please welcome Phil Langer as our new Principal Creative Art & AI. With his extensive experience at the intersection of creative technology, design, and campaign development. As the new AI aficionado, Philipp is set to elevate the creative potential of AI even further. As a pioneer in creative AI applications, he developed campaigns for brands like Stella McCartney and Dove, gaining international recognition. And his obsession doesn't stop with his professional achievements. Philipp has gained a massive following as a creator with his Hybrid Portraits project (https://lnkd.in/gX5DBAUh), where he explores the boundaries between art, tech, reality, and fantasy through AI. His stunning creations have captivated thousands of fans worldwide from Will Smith to Stefan Sagmeister to Snoop Dogg. Welcome on board, Phil - we can't wait for you to work your AI magic at Jung von Matt. #AI #JungVonMattSpree #DigitalTransformation 

🌟 HOW TO WIN GEN Z & EMPLOYER BRANDING  🌟 At this year’s @OM-Forum, I had the privilege of speaking about one of the most pressing challenges we’re all facing: How to Win the Next Gen through effective and impactful employer branding. MADE IN GERMANY is at a Crossroads🇩🇪 Germany’s industries and workforce are undergoing seismic changes, and the challenges are clear: 1) Transformation: Traditional industries must evolve, and entirely new sectors are emerging. 2) Economic decline: Global markets are slowing, costs are rising, and revenues, orders, and investments are falling. 2) A shrinking workforce: Half of our workforce is over 45 years old. Over the next 15 years, 12.9 million people will reach retirement age. At the same time, job requirements and needed competencies are expected to increase by 65% by 2030. The result? A dramatic skills shortage. In 2023 alone, 570,000 positions went unfilled. What’s the Solution?✨ I believe the next generation—Gen Z—holds the key to our future. To attract and retain this talent, we need to rethink employer marketing. It’s not just about showcasing opportunities; it’s about building authentic, relatable, and inspiring employer brands that resonate with this generation’s values and aspirations. During my talk, I shared insights and cases from Jung von Matt HAMBURG, showing how creativity and strategy can make a real impact in standing out in a competitive talent market. Thank you so much, Dr. Michael Plasse, Niklas Droste and the entire of OM-Medien GmbH & Co. KG for having me, and thank you, Tina Heliosch, for being such an inspiring co-speaker last week. Let’s Keep the Conversation Going 💭 If you want to dive deeper into how we’re addressing these challenges, I’d love to hear your thoughts. Let’s exchange ideas and discuss how we can win the next generation together.

🌍 Can Brands Break Through the Blue Monday Blues? 🌧️✨ In a world grappling with permacrisis and societal challenges like the climate crisis, political polarization ⚖️, and increasing feelings of disconnection, brands face a critical question: Should they step in to combat society’s pessimism—or risk doing more harm than good? In Zhenya Tsenzharyk latest article, “The Big Think: Heaven Knows We’re Miserable Now”, LBB (Little Black Book) brings together insights from industry leaders. Among them, Kevin Tiedgen, Executive Director of Data & AI at Jung von Matt NECKAR, shares a compelling perspective on how brands can navigate this emotional landscape. Kevin’s Take 💡 "Times of crisis breed subcultures and excess. When reality feels unbearable, people seek safe havens, constructing micro-worlds where they can find solace." Kevin highlights how creativity thrives during upheaval. Advertising, while inherently capitalistic, can foster emotional resonance and offer moments of escapism that help people reconnect. By embracing storytelling, collaboration, and user-driven content, brands can become part of emerging communities where real connections are made. Instead of attempting to “fix” societal issues, brands can provide uplifting narratives 📖 and tangible support, building trust and inspiring hope 🌟. As Kevin puts it: "By fostering these enclaves of hope, brands move beyond transactions to become part of something larger." Key Takeaway 💬✨ Brands don’t need to save the world, but they can create spaces for optimism, shared humanity, and meaningful engagement. Read the full article: https://lnkd.in/eqPj_pkY and discover how the industry is rethinking its role in times of crisis. What do you think? Can brands offer more than just products—can they inspire connection and hope in uncertain times? Share your thoughts below! #BlueMonday #CreativityInCrisis #JungVonMatt #EmotionalStorytelling #BrandPurpose

✨ Celebrating Susanne from JvM NECKAR ✨ 25 incredible years of unwavering passion, creativity, and dedication. Susanne lives and breathes this agency, her dark green blood runs deep. She is not just an exceptional copywriter but also a relentless advocate for great ideas and outstanding advertising. A true fashion aficionado, Susanne has an unmatched knowledge of brands and designers. She’s also an avid reader of challenging literature and enjoys watching thought-provoking films. With her razor-sharp memory, she seems to remember everything—a true superpower in both life and work. Here’s to Susanne and her 25 remarkable years at Jung von Matt. Thank you for being such a driving force, an inspiring presence, and a cornerstone of this agency. 💛

🌟 CES 2025: A Roadmap for the Future 🌟 The CES 2025 wasn’t just a tech showcase—it was a call to action, a bold unveiling of how artificial intelligence and creative technology are shaping the way we live, work, and innovate. Our very own Christoph Grünberger, Head of AI and Crafts at Jung von Matt NECKAR, shared his insights in LBBonline - Little Black Book’s article “12 Takes on What CES Meant for the Year Ahead”. 💡 Here’s Christoph’s perspective: "AI didn’t just take the stage at CES—it owned it. From NVIDIA’s stunning AI-driven rendering systems to Samsung’s eco-friendly smart home innovations, the message was clear: adapt or get left behind. The collision of the physical and digital is here, and its impact will redefine how we live, work, and create." At Jung von Matt, we believe this isn’t just about technology—it’s about building the future. From personalised experiences to the dissolution of physical and digital boundaries, CES 2025 has shown us that the age of everything is now. 🚀 Explore Christoph’s full take and uncover what CES means for 2025 and beyond. Link in the comments. 🔍 What do you think? Which trends are you most excited about?

🌍 Looming TikTok Ban in the US: What It Means for Brands The potential TikTok ban in the US isn’t just another headline; it’s a seismic moment for brands, creators, and the future of digital marketing. 🚨 To unpack the implications, Mediashotz has published an insightful article featuring industry perspectives, including powerful commentary from Harry Sandhu, Senior Creative at Jung von Matt LONDON. 💡 Here’s a glimpse of Harry’s take: “TikTok’s potential US ban isn’t just a political flashpoint, it’s a gut punch for brands who’ve grown too comfortable. This isn’t about panic; it’s about progress. Stop chasing the next viral hit and start building ideas that outlast platforms. Because the real rallying cry isn’t ‘Don’t make ads.’ It’s ‘Make something that matters.’” The full article explores the potential fallout for global brands, the lessons TikTok has taught us, and why this moment calls for deeper, more resilient creativity. 📖 Read the full article here and discover how the industry is responding. What are your thoughts? Is your brand ready for a world without TikTok? Let’s start the conversation. 🤝

Kiesi x Tagi 🚀 Unser Chief Creative Officer Christian Kies im Tages-Anzeiger über die Geiz ist geil-Kultur und warum sie in der Schweiz weder im Retail noch in der Werbung funktioniert. Merci Isabel Strassheim für die spannenden Fragen und das Interesse. Link zum Online-Artikel gibts im Kommentar. 👇🏻 #jvm #jvmschweiz #tagesanzeiger #geizistgeil

🌟 Exclusive Executive Dinner during Berlin Fashion Week 🌟 Together with Shopify, Jung von Matt TECH are thrilled to host an unforgettable evening on The Future of Unified Commerce. Join the Innovate & Connect Dinner for e-commerce leaders and decision-makers. 📅 When: January 30th, 6:00 PM – 10:00 PM GMT 📍 Where: Berlin, Germany What’s in store: 🌟 Discover cutting-edge insights on #UnifiedCommerce 🤝 Network with top e-commerce innovators 🎤 A keynote by Max Lederer, CIO of JvM: "From Broken Promises to the Promised Land: How #GenAI Resurrects Digital Marketing" 🍽️ And, of course, a refined 4-course dinner Seats are very limited. This exclusive event is reserved for senior leaders and decision-makers. 💌 Interested in joining? Request your invitation by messaging Jana Stieler directly! We look forward to seeing you there 😍

PODCAST ALERT - “BALL YOU NEED IS LOVE” ⚽️❤️ “Change is possible everywhere”, is a credo that our very own Katja Kraus, in addition to her many other duties Managing Partner at Jung von Matt Sports, can’t and won’t stop repeating. Katja is a jack-of-all-trades, and her view on football and the sports business as a whole is characterized by different, profound perspectives. 🔊 Thus, we highly recommend you tune in to her friendly match with legendary entertainer and host of the “Ball you need is love” podcast, Arnd Zeigler, as they discuss multiple facets of the football world, both off and on the pitch. The podcast is in German 🇩🇪, links in the comments.

2025 fühlt sich schon jetzt wie ein ganzes Jahr an. 🌪️🤯 Aber in unsicheren Zeiten hilft oft ein: Ich #glaubandich. 👨🍼💕 Danke an Erste Bank und Sparkasse für das Vertrauen und an Daniel+Szymon (Daniel Schaefer + Szymon Rose), Zauberberg Productions GmbH, Wolfgang ZAC, Blautöne - Tonstudio, Factory Studios Ltd und Wavemaker Austria für den gemeinsamen Ritt. 🐎