Nexoya

Love biking? 🚴🏼♂️ So do we! In fact, the average Nexoya team member has at least two bikes (seriously). So, you can imagine our excitement when bike-components, a go-to for biking enthusiasts everywhere, became our customer. Today, we’re thrilled to share their success story. 🎯 The marketing team at bike-components recognized early on that sustainable growth required a powerful, automated marketing analytics tool. They needed a solution that could centralize their data, optimize cross-channel advertising portfolios, and empower them to make more precise, data-driven decisions for budgeting and efficiency. ✅ That’s where Nexoya came in. The results? Less time spent on manual processes, hitting their target ROAS and POAS, and gaining a whole new level of insight into their data. 💚 A huge thank you to everyone involved Berno Delius, Nathalie Huber, Saskia Schweizer, Philipp S. and Marco Hochstrasser Curious to learn more? 🔗 Check out our latest success story—link in the first comment. #SuccessStory #CampaignOptimization #DigitalMarketing #Nexoya #BikeComponents

5 Game-Changing Trends That Will Define Performance Marketing in 2025 ✨🤓 Let’s be honest—What worked at the beginning of this year might already feel outdated. And as we set our sights on 2025, one thing’s for sure: AI and innovation are rewriting the playbook. Our Head of Product, Roger Gatti, just broke it all down in our latest blog: Five Trends That Will Shape Performance Marketing in 2025. Here’s a sneak peek: 1️⃣ AI Goes Mainstream: AI is now your strategic co-pilot—helping marketers make smarter decisions, streamline workflows, and predict campaign outcomes. With over 57% of companies exploring its potential, not embracing AI in 2025 could mean falling behind. 2️⃣ Generative AI Redefines Content Creation: From videos to social posts, generative AI enables hyper-personalized, on-demand content. But here’s the catch: in a crowded AI-generated world, quality and authenticity are your competitive edge. 3️⃣ Multi-Channel Made Simple: AI transforms campaign complexity into clarity, empowering marketers to optimize budgets and predict performance with precision. With tools like scenario-based planning, teams can focus less on logistics and more on strategy. 4️⃣ Adapting to New Search Behaviors: Consumers are increasingly turning to AI-powered tools and social platforms for product discovery. Optimizing your content for conversational AI, voice, and visual search will be critical to staying relevant. 5️⃣ AI Meets Accountability: With the AI Act reshaping regulations in the EU, marketers must prioritize data privacy and transparency. Choosing compliant AI tools isn’t just smart—it’s essential for sustainable growth. 🔗 Link in the comments below. Which trend are you most excited or “nervous” about? Let’s discuss in the comments! 👇🏼 #Nexoya #MarketingTrends2025 #TrendsReport #2025Strategy #AI #PerformanceMarketing

Team Christmas Dinner in November? Why not! 🎅🏼 At Nexoya, we decided to shake things up this year and host our Christmas dinner earlier than usual. 🤔 Why? Because December always fills up fast—with colleagues heading off  on well-deserved holidays and year-end plans in full swing. By celebrating in November, we made space to truly connect, reflect, and recharge as a team before the busy season kicks in. 💚 This simple shift gave us the chance to focus on what matters most: appreciating the people who make everything we do possible. 💡For companies looking to prioritize team connection, an early celebration might be the perfect way to balance the holiday rush with meaningful moments together. How does your team celebrate the season? Share your ideas—we’d love to hear them! 👇🏼 #Nexoya #MerryChristmas #ChristmasDinner #WorkPlaceInspiration #HolidayCelebrations

📢 Big news for marketers advertising on Meta: Frequency caps are expanding! Meta is now expanding frequency controls to cover more campaign types—a powerful update for those looking to fine-tune their ad strategies. If you’ve been battling ad fatigue or audience burnout, this update is tailored for you. But why do frequency caps matter? Let’s break it down: ✅ Enhance audience experience: Avoid bombarding your audience with the same ad over and over again. ✅ Maximize your ad budget: Shift your spending to fresh audiences rather than wasting impressions. ✅ Boost campaign performance: Maintain interest and engagement by striking the right balance between ad exposure and relevance. With these new controls, you’ll have the tools to fine-tune your campaigns and drive better results. Smarter, more effective advertising is here! 👇🏼 Want to learn how to make the most of frequency controls? Check out the first comment below for all the details! #DigitalMarketing #MetaAds #FrequencyCapping #CampaignOptimization #MarketingEducation

Perplexity's Next Big Move: Ads Are Coming! 🚀 One of the most popular LLM-powered search and chat platforms, Perplexity, is taking a bold step into ad-supported experiences—testing ads starting this week in the US. This move raises big questions about the future of search, advertising, and AI-driven platforms: ➡️ Smarter Targeting Potential: AI-powered algorithms will enable hyper-personalized, relevant ad placements. ➡️ User Experience Matters: Can platforms like Perplexity balance seamless information retrieval with integrated ads? ➡️ New Opportunities for Marketers: AI-first platforms will unlock creative ways to engage audiences through conversational advertising. As AI continues to shape the digital landscape, adapting to these changes is key for staying ahead of the competition. 👇🏼 Read more about it in the first comment below. #AI #MarketingTrends #DigitalAdvertising #Perplexity #AdTech #SearchEngineEvolution #FutureOfMarketing

Welcome Francesco Lomio 🎉 We’re thrilled to have Francesco Lomio join the Machine Learning Team Nexoya. 💼 Francesco joins us with a wealth of academic experience: He spent 4 years as a PhD researcher in Signal Processing and Machine Learning in Finland, followed by 2 years as a Postdoctoral Fellow in Switzerland. Along the way, he’s published over 17 articles in international journals and conferences, building a strong foundation in machine learning and its applications to software engineering. 👨🏻💻 Francesco’s transition from academia to industry brings fresh perspectives and exciting new ideas, and we can’t wait to see how his expertise and insights will help shape our projects here at Nexoya. 🌍 When he's not diving into data and models, Francesco is a world traveler who’s lived in London, Paris, Tampere, and even India. He’s passionate about experiencing new cultures, loves snowy winters (Finland trained him well!), and is a true coffee lover—so he’ll definitely be a perfect fit for our team. Welcome to Nexoya, Francesco Lomio. Let’s make great things happen together! 🫱🏽🫲🏼 #Nexoya #WelcomeToTheTeam #MachineLearning #AI 

We’re excited to share that Nexoya has been selected as one of the top 6 AI start-ups for the AI Start-Up Bootcamp 2024! 🎉 💚 Big thanks to MarketingTechLab for championing innovation in marketing! #AIStartUpBootcamp #TeamNexoya #AI #Innovation #Grateful #MarketingTechSummit

La settimana scorsa ho avuto il piacere di salire sul palco dello IAB Italia per presentare il nostro progetto in collaborazione con Vodafone volto a massimizzare la strategia advertising online in ottica di incremento della performance e delle revenues. É stato emozionante vedere una sala completamente sold-out, risponderere a domande e spunti interessanti e soprattutto aver percepito tanto entusiasmo da parte di marketers e C-levels. Grazie ai miei compagni di viaggio Lorenzo Casuscelli ed Emiliano Bozzi , a tanti altri eventi insieme! ..e grazie anche ai vari messaggi Linkedin, promesso, risponderó il prima possibile 😅🙏

October Wrap-Up 🍂 As we step into November, let’s take a moment to look back at an eventful October for Nexoya! 🇮🇹 We kicked things off in Milan at the #Intersection by IAB Italia, where we hosted not one but two impactful workshops. Shoutout to Emiliano Bozzi and Lorenzo Casuscelli from Vodafone Italy for sharing how Nexoya’s strategic budget forecasting led to a 13%sales uplift and higher efficiency. And kudos to Jacopo Maraffino from dentsu Italy for showcasing how our AI Copilot drove a 7% revenue increase for their client. 🇩🇪 Meanwhile, Jonas Juschkus made waves at the Marketing Tech Summit in Berlin, demonstrating the game-changing potential of Nexoya’s AI-powered solutions. 🤓 Last but not least, we rolled out a new blog post: ‘7 Steps to Make Your Marketing Mix Model Actionable for Performance Marketing.’ It’s a must-read for those looking to power up their data-driven marketing strategies—link in the comments below. We’re grateful for an incredible October and can’t wait to see what November brings. Stay tuned! #Nexoya #WrapUp #OctoberHighlights #MarketingSuccess #IABForum #MarketingTech #AIInMarketing #Intersections #Berlin #AI

Got your Marketing Mix Model (MMM) results but not sure how to turn all that data into action? You’re not alone! 📊 For many marketers, translating MMM insights into effective, ROI-driving strategies is a real challenge. In fact, almost 50% of Marketing Mix Models end up unusable in real-world applications. 🤔 So, how do you ensure your MMM is not only insightful but also actionable? ✅ Our latest blog breaks down 7 essential steps to help make your MMM truly work for you. Bridge the gap between data and decision-making. Ready to optimize your budget and drive real results? Dive into our blog now to find out how - the link in the first comment 👇 #MarketingMixModel #MMM #DigitalMarketing #PerformanceMarketing #BudgetOptimization #Nexoya #MarketingROI