STRELLSON

To showcase our Spring-Summer 2025 collection, we leveraged cutting-edge AI technology to seamlessly blend our Swiss heritage with the design inspiration of "Summer in Milan." Swiss design, Italian amore, and effortless lightness were at the heart of this concept. Together with our partner Mutabor, we brought this vision to life, elevating our fashion show to new heights. #WEARINDEPENDENT #STRELLSON #FROMSWITZERLANDWITHLOVE

Last week, we had the pleasure of unveiling our new Fall/Winter 2025 collection with the STRELLSON team and friends of the brand at a spectacular fashion show hosted at our headquarters in Switzerland. The Fall/Winter 2025 collection masterfully combines two worlds that define who we are – the vibrant energy of modern metropolises and the raw beauty of the Swiss alpine landscape. This blend of contrasts informs our latest winter collection, ‘Night Trails’. Looking ahead, we’re excited to welcome our partners to our showrooms around the globe. See you there! #WEARINDEPENDENT #FROMSWITZERLANDWITHLOVE

In the midst of dark winter days, our new out-of-home displays shines bright. This powerful campaign captures the essence of our brand, showcasing some of our favorite pieces from this year's Fall/Winter collection. The striking displays are now prominently featured at the Zürich Airport and in the heart of Munich and Düsseldorf. Whether you're traveling or exploring the city, our message of style and independence is impossible to miss. A big thank you goes to afin media GmbH, who supported us with their expertise and instinct for great locations like every season.

Explore the Swiss cold right here in our store. Our latest window display features the highlight of this year’s Fall/winter collection, which is our ski and snowboard capsule. The pieces are showcased prominently in combination with the STRELLSON snowboard, used as a window prop. The window sticker is mirrored in the print of the capsule, representing the Swiss Alps. The bright floor, white-painted perforated metal walls, and vibrant neon tubes emphasize the clean and cold atmosphere. Feel the adrenaline as you watch our dynamic video on the screen, introducing the equipment in action while conquering the frost of the mountain scenery in Samnaun, Switzerland. When the Swiss mountains call, we have everything you need to answer.

You can find the STRELLSON man once again in the Swiss alps, while staying faithful to our roots. #WEARINDEPENDENT #STRELLSON #FROMSWITZERLANDWITHLOVE

We are thrilled to announce our latest out-of-home campaign in the stunning mountain scenery of Samnaun in Switzerland, featuring a unique swing in the iconic STRELLSON look. This campaign beautifully blends the rugged charm of the mountains with our drive to push the boundaries of innovation and independence, creating a memorable experience for all who visit. As part of this campaign the visitors can also participate in an engaging social media contest, by taking a picture on the swing and sharing it on Instagram. Moreover, we are excited to collaborate once again with Alpdest, whose expertise and shared passion for the outdoors have been instrumental in bringing this vision to life. We hope you enjoy the view as much as we do! #WEARINDEPENDENT #STRELLSON #FROMSWITZERLANDWITHLOVE

We are eagerly anticipating the upcoming winter months, and our Ski & Snowboard Capsule Collection is an essential part of this excitement. Featuring two waterproof and windproof jackets and matching cargo pants, the collection ranges from classic black to modern off-white camouflage prints that change color with temperature. To complement our “Swiss Mountaineering” outdoor program, we have crafted an exclusive set of protective gear in collaboration with our partner,TSG International AG. Thanks to TSG’s expertise in high-quality outdoor equipment and their commitment to innovation and performance, we have developed a goggle and helmet setup in timeless black and white. This setup seamlessly blends style with trusted protection – inspired by the Swiss alps, created for the winter slopes. Get ready for the winter! #WEARINDEPENDENT #STRELLSON #FROMSWITZERLANDWITHLOVE

For four decades, STRELLSON has crafted quality clothing for those who dare to be independent. Now, in our fall/winter 2024 campaign unlike any before, we have teamed up with the Swiss wingsuit pilot Mathias Wyss and the innovative minds at creative agency STAN Worldwide for the ultimate journey to the top of the alps and back down. For this occasion we have designed a unique wingsuit together with Mathias that carries the STRELLSON logo and is inspired by our winter outerwear collection, symbolizing boldness, independence, and the uncompromising pursuit of quality. This piece is designed for those who don’t just seek adventure but live it. Every leap Mathias takes showcases the strength of precision-crafted gear, whether it’s his wingsuit or our latest winter jackets. #WEARINDEPENDENT #STRELLSON #FROMSWITZERLANDWITHLOVE

Let our new store windows take you to a world where every moment is defined by a unique scent. Adorned with bold yet clean industrial elements, this display captures the essence and zeitgeist of the STRELLSON fragrances. The different materials and optics, such as stone and metal, have their roots in our origins – the great outdoors. These elements also symbolize the individuality of the places and scents, reflecting the special character of OFFICE, MOUNTAIN, CLUB and DATE. The cubes and colors for each fragrance highlight their distinctiveness, putting not only their purpose but also their unique flacon design in the spotlight.  Experience a new sense for every occasion, and let STRELLSON be your signature. #WEARINDEPENDENT #STRELLSON #FROMSWITZERLANDWITHLOVE

Together with our esteemed Swiss partner Ovation eSports, we successfully hosted one of the biggest Fortnite gaming tournaments once again. The event was a huge success, showcasing 100 talented players from over 20 countries, all competing for a grand prize of 15,000 USD. Well-known gamers and Twitch streamers like Katoo as well as Davenite joined us as casters, adding their infectious enthusiasm for esports to their roles. The STRELLSON Showdown not only provided a platform for young talents but also reaffirmed our confidence in our direction. We eagerly anticipate future collaborations with Ovation eSports and their talented athletes. #WEARINDEPENDENT #FROMSWITZERLANDWITHLOVE #STRELLSON