Remembering the magnificent spirit of Erna Knudsen, born this day, August 31 1921, in a small Norwegian village above the Arctic Circle. Many of us know Erna as the person who coined the term “speciality coffee.” ~~ In the 1950s, Erna moved to San Francisco, where her career took a new turn, when she joined a law firm as a secretary. Knutsen later moved to the American Molasses Company, where she became secretary to the vice president of coffee. Although the work interested her, she felt something was missing. That’s when Erna began to realize the potential of the coffee world~~~ in 1968, Erna started working for Bert Fulmer, one of the most important figures in San Francisco’s coffee scene. It was here, in B.C. Ireland, that her talent for coffee and sales began to grow. Early on, she saw an opportunity to sell smaller batches of coffee to small roasters that had previously been overlooked by the larger coffee importers. Initially Erna met resistance, from an “ old boys” dominated business establishment Erna was denied access to the cupping room and wasn’t even allowed to watch the coffee beans being roasted. ~~~ Erna was fascinated by the “special” coffees that were traded alongside more commercial, “commodity” coffees. Eventually, Erna established her own customer base, founding her own coffee trading company, Knutsen Coffees, Ltd. Erna’s newsletters from Knutsen Coffees were legendary in the coffee trade. Erna’s enthusiastic style brilliant insights, deep knowledge of coffee inspired a generation of coffee people. In 2001, Erna introduced me to the Cup of Excellence program. Knutsen was the first US importer to purchase and offer CoE award winning coffees.. During one of our frequent phone conversations, Erna insisted “you simply must taste this, you’re going to love it! Of course, she was right (the coffee, a Brazil standout, Fazenda Vargem Grande, so dreamily sweet, caramel noted and balanced.)~~~ Knutsen’s sage advise forever changed my coffee career…really, my life. But, that’s a whole other story. Today we celebrate Erna.