The Marketing Blueprint

Walmart Reinvents Its Look After 20 Years: A Subtle Seamless Modern Evolution🔵🟡 Walmart’s 2025 brand refresh marks its first update in two decades, aligning the retailer with its modern, omnichannel approach and digital-first strategy 📱 The new visual identity features vibrant True Blue and Spark Yellow, a custom Everyday Sans font inspired by its heritage, and a standalone “spark” icon, akin to Target’s bullseye. With U.S. #ecommerce revenue surpassing $100B in 2024 and Walmart+ boosting its competitiveness against Amazon, the refresh reflects its evolving digital leadership. In-store upgrades, including full-colored murals, aim to enhance customer experience. Unified visuals across digital platforms and stores ensure a seamless omnichannel presence. While not a bold overhaul, the refresh strategically blends Walmart’s legacy with its forward-looking ambitions, reinforcing its relevance in a competitive retail landscape. Photos: Walmart #rebranding #branding #marketing #walmart #digital #Omnichannel #TMB #Amazon

PVMA: PUMA Group’s (India) Power Move to Celebrate Its Partnership with PV Sindhu! 🏸 PUMA India has partnered with badminton icon PV Sindhu in a multi-year deal, marking its entry into the badminton category. The collaboration was teased with a creative "PVMA" rebranding campaign that created significant buzz online. Sindhu will debut as PUMA’s ambassador at the India Open 2025, with the brand also launching a high-performance badminton range. Sindhu’s achievements, including her global recognition and influence, align with PUMA’s mission to inspire the next generation of athletes and expand its footprint in India's growing sports market. #BrandAmbassador #NewCollaboration #Marketing #Branding #Campaign #TMB #PVSindhu

FUCHS Group Expands with Boss Lubricants Acquisition 🤝 On January 9, 2025, FUCHS Group, one of the biggest names in lubricants, acquired German-based Boss Lubricants GmbH & Co. KG. This family-run company specializes in lubrication solutions for industries like medical technology, safety, and metalworking. The acquisition boosts FUCHS’ specialty business and adds niche expertise in emerging fields, with Boss Lubricants continuing operations under current owner Rainer Gunsch-Boss. “This strengthens our portfolio and unlocks global growth opportunities,” said Stefan Fuchs, CEO of FUCHS SE. With its global reach and innovation, FUCHS is poised to deliver even greater value to customers worldwide. #Acquisition #NewPartnership #Marketing #Lubricants #TMB

Mercedes-Benz India achieved its highest-ever annual sales in 2024, selling a record 19,565 cars—a 12.4% year-on-year growth. Strong demand across all segments, bolstered by 14 new product launches (including nine high-end models), drove this success. Enhanced retail experiences and sustained interest in both new and existing models further solidified the brand’s performance in the Indian market. The automaker recently launched G580 featuring EQ technology, further expanding its line up! 🚙 #TheRiseofElectric #G580 #GClass #TheGeländewagen #NewProductLaunch #Performance2024 #TMB

#Jordan Brand just leveled up your travel game with the Jordan Collectors Duffel Bag—a must-have for #sneakerheads on the move! 👝 This bag is designed to carry four pairs of your prized kicks, with removable slots to keep them snug. But wait, there’s more: it’s got a laptop sleeve, a vented packing cube for a fifth pair, and pockets galore for all your essentials. Plus, the suitcase-handle cut-out is pure genius. Made from tough, water-repellent CORDURA fabric, it’s built to survive the grind while looking sleek in black or cool brown. Priced at $160, it’s the ultimate flex for your next trip. Don’t sleep on it! 😅 #NewProductLaunch #Travel #Lifestyle #Marketing #Branding #TMB

New Launch Alert 💫 Sabrina Carpenter is serving up her latest creation: Me Espresso Eau de Parfum, a sultry, sweet addition to her Scent Beauty lineup ☕ Banking on the success of her hit song #Espresso, Sabrina blends music and fragrance in this release, packaged in the brand’s signature chocolate bar-inspired design 🍫 The Notes: • Top: Espresso bean, cappuccino, cocoa powder • Heart: Night-blooming jasmine, vanilla orchid, biscotti • Base: Caramel drizzle, sugared amber, whipped cream Following her hits like Sweet Tooth and Cherry Baby, this marks Sabrina’s fourth fragrance with Scent Beauty. Indulge in the ultimate sensory treat inspired by her chart-topping sound! #NewProductLaunch #Marketing #Branding #SabrinaCarpenter #Packaging #TMB

Blinkit Launches 10-Minute Ambulance Service in Gurugram, India 🇮🇳 Blinkit, #Zomato’s quick commerce arm, has introduced a 10-minute ambulance service in Gurugram, equipped with life-saving tools and trained paramedics. CEO Albinder Dhindsa emphasized affordability and long-term impact over profit. The service aims to expand to major cities within two years, reflecting Blinkit’s mission to address critical urban needs alongside its rapid business growth. Kudos to this initiative 🙌

Every marketer‘s new year strategy decoded: Post📤 Pray🙏🏻 Pivot🔁 Welcome 2025!✨ #Marketing #Branding #HappyNewYear #Strategy #SocialMedia

Just taking a moment to appreciate the extravaganza that is Times Square, New York🇺🇸—an electric blend of lights, motion, and endless possibilities✨ But beyond its dazzling surface lies a deeper reason why this place is a marketer’s paradise. A single billboard here can reach millions of eyes in just one day, thanks to its location at the heart of Manhattan and its global recognition🌎 One intriguing anecdote? In 1999, when NASDAQ installed its iconic digital billboard, it wasn’t just a display—it became a real-time marketing tool, showcasing live updates and grabbing headlines worldwide. Another reason Times Square is invaluable for marketers is the “halo effect.” Brands that advertise here aren’t just selling products; they’re associating themselves with the hustle and ambition of New York itself. Even more fascinating, companies have rented billboards for blank screens—just to keep competitors out and maintain exclusivity. Times Square isn’t just an advertising space; it’s a stage where brands compete for attention on a global scale, creating a ripple effect that extends far beyond those bright lights🪩 With a couple of days left in 2024, enjoy the power of Marketing in the form of bling and we will see you next year 🙌 Happy New Year 🎉 #Marketing #Newyear #Branding #Advertising #NewYork #TMB

Gulf Oil India and Nayara Energy, India’s largest private fuel retailer, have joined hands to enhance access to premium automotive lubricants and Gulf AdBlue® solutions. With this strategic partnership, over 6,500 Nayara fuel retail outlets nationwide will now offer high-quality solutions for two-wheelers, four-wheelers, and commercial vehicles. This collaboration brings together Gulf’s century-old legacy of innovation and Nayara’s expertise in fuel retailing, addressing the growing demands of India’s automotive market across urban and rural regions. A partnership poised to drive excellence and set new standards in the industry! #Partnership #Retail #Distribution #Marketing #Innovation #TMB