THE RELEVANCE HOUSE.

ANNOUNCEMENT 🚨 🎉 We are pleased to announce that THE RELEVANCE HOUSE has just released the first edition of “Everything For Everyone All At Once,” a series of reports providing an in-depth quantified analysis of branding in the #cryptocurrency and #Web3 landscape! 💡 ✨ The first in this series, titled the Centralized Crypto Exchange Edition, leverages our proprietary methodology to identify the central narratives underpinning the top 🔟 #cryptoexchange brands. 💡 It finds that all brands are offering messaging that could be conflicting and ranks each in order of brand consistency. You may be surprised at the results! 😯 Please share with your network to spread the word! And if you have any thoughts on the first edition, we’d love your feedback below 👇 P.S. We can also offer a full, 60-page version of the report, which includes details of all the individual findings and analytics used. If this is of interest to your organization, please contact us for more information.

🌟 I'm thrilled to participate in the World Marketing Summit 2024! 🎤💼 The World Marketing Summit is a premier global event that brings together top marketing leaders, visionaries, and innovators to discuss the future of marketing, share cutting-edge strategies, and explore emerging trends shaping the industry. Founded by Professor Philip Kotler, the "father of modern marketing" 🙏 🗓️ This global event brings together marketing visionaries, experts, and innovators from all over the world. It's an incredible opportunity to dive deep into the latest trends, strategies, and insights in the ever-evolving marketing landscape. 💬 Join me as I share my insights on the importance of authenticity and personal branding in the age of AI and explore how we can shape the future here together. 🚀 🔗 Check out the summit details and get your tickets here: https://lnkd.in/gSpyFGnC #WMS2024 #MarketingSummit #keynotespeaker Kotler Impact Inc. Kotler Business School LATAM Kotler Business School Malaysia

📝 🆕 Fifth edition of my newsletter “Tech & humanity: a ❤️ story” is out. ⬇️ ⬇️ ⬇️ 🚀 Is Google losing its search dominance? For two decades, Google seemed untouchable in search, but things may be shifting. Gen Z is increasingly turning to platforms like TikTok for business searches, while a new wave of AI search engines is emerging. 💡 On job hunting, taking the road less traveled can be a game-changer! UK graphic designer Courtney Summer Myers provided a bold example. Her “desperate” LinkedIn banner parody sparked viral attention, 400,000 reactions, and even some incredible job offers. Sometimes, unconventional strategies pay off! 🌐 Authenticity vs. AI in Branding: Brands crave authenticity, but many are also embracing generative AI. How do we reconcile this? A new approach is labeling content that’s authentically human. YouTube is even experimenting with “created with a camera” labels. In a world filled with AI, realness matters. 🔥 Victoria’s Secret & Co.’s rebrand from glamor to inclusivity has drawn criticism from all sides. Their shift to “female empowerment” came too late and left many doubting its authenticity. The lesson? Authenticity and timing are everything. Brands, take note! ⬇️ Everything and more at the link below and please feel free to drop your thoughts, praise, criticism, and memes in the comments. Don't be shy to give me your take on those topics in the comments and feel free to share — it won’t bite I promise. Gracias y hasta la próxima. 👋 #TechTrends #DigitalMarketing #branding #AI #JobHunting #BrandAuthenticity #MarketingInsights

#Blockchain, branding & beyond: the new wave of trust and innovation. In a fast-evolving digital world, branding has become as crucial as the tech itself—especially in sectors as volatile as blockchain and #crypto. In our latest podcast, we delve into the powerful role of brand strategy in blockchain with industry expert, German Ramirez. He explains why authenticity and community engagement are key to building trust and driving adoption in this space. 🖼️ The rise of #NFTs and #DigitalArt From Christie’s NFT auction with Sygnum Bank to blockchain’s role in promoting social causes, the art world is seeing a revolution. German shares how NFTs are not only validating digital art but also advancing decentralization and democratization across industries. 🌍 Crypto’s growing impact in emerging markets   Crypto’s transformative role in emerging markets—from wealth management to remittances—is undeniable. With digital banks like Revolut expanding into Latin America and new tax incentives for crypto in the UAE, German explores how blockchain is opening doors to financial inclusion and stability for millions. 📈 Future trends & the edge for financial services   As more institutions adopt crypto, branding must evolve. Whether it’s PayPal’s crypto support or Nubank’s integration of crypto services, competitive advantage lies in aligning brand values with the unique needs of crypto users. Tune in to hear German’s insights on what’s next for blockchain, branding, and the convergence of digital finance. Listen in and stay curious: https://lnkd.in/d-UB77EK #CInnovation #FintechInsights #FintechInnovation #FinanceInsights #BankingRevolution #DigitalTransformation #BankingInnovation #FinancialGrowth #Finance #Banking #NeoBanking #FinancialServices #Fintech #BankingNews #TechInFinance #FinancialNews

Exploring the future of #Crypto & #Blockchain with German Ramirez Curious about what’s next in the world of crypto, blockchain, and digital finance? Join us for Part 1 of our Crypto & Blockchain Series, where Richard Bostock PMP, SAFe® sits down with #GermanRamirez, a digital pioneer and thought leader who’s been shaping the Web3 ecosystem since 2013. German’s journey started long before Google, and today, as co-founder and Chief Relevance Officer at THE RELEVANCE HOUSE., he’s helping brands leverage blockchain’s transformative power. From his proprietary branding methodology to groundbreaking insights on finance, security, and user experience, German has a front-row seat to the evolution of this space. 🎙️ Tune in to our podcast and deep dive into: - Blockchain’s real-world impact on finance and transparency - Crypto’s shifting role in digital banking and beyond - The art of building meaningful blockchain brands in a crowded market Don’t miss this conversation with one of the industry’s most innovative voices! Discover what’s next in the future of crypto—check out the blog and listen in on the podcast: https://lnkd.in/d-UB77EK #CInnovation #FintechInsights #FintechInnovation #FinanceInsights #BankingRevolution #DigitalTransformation #BankingInnovation #FinancialGrowth #Finance #Banking #NeoBanking #FinancialServices #Fintech #BankingNews #TechInFinance #FinancialNews

You're navigating stakeholder feedback and brand strategy. How do you strike the perfect balance? 🌟 Not all feedback is equal, and understanding its impact is key 🔑. Picture your ideal client mix five years from now 👥✨—it may look quite different from your current audience. As you assess stakeholder feedback, take a strategic approach by categorizing it 📊: first-time buyers, loyal long-term clients, B2B partners, investors, and others. Then, place these groups into a matrix to prioritize their potential future significance for your brand. Imagine a client group with valuable opinions about your brand 💬. While their insights may be valid, if your vision includes pivoting toward new market segments 🌎, it's essential not to let their feedback weigh too heavily. By using this prioritization framework, you can emphasize feedback that aligns best with your brand's medium- and long-term goals 🚀📈. In the end, it's about creating a roadmap that honors where your brand is heading while respecting your existing stakeholders. How do you prioritize feedback while staying true to your brand’s future vision? 🤔💬 #businessgoals #strategy #roadmap #branding #brandpositioning

🗣 #CurrentlyRelevant Edition 26 is out!🚀 🤡 🗓 This time: Visa is facing a major anti-trust lawsuit that could shake up the payments industry; Caroline Ellison given light 2-year sentence for role in FTX collapse; Solana Labs partners with Google Cloud to make Web3 games easier to develop; 3 major Swiss banks launch tokenized deposits trial; Bitpanda becomes official European partner of the NFL; Nike abandons NFTs on its SWOOSH gaming platform; and all the latest funding news including Celestia Network’s $100 million haul.🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #crypto

🗣 #CurrentlyRelevant Edition 25 is out!🚀 🤡 🗓 This time: Sony launches its own entertainment-focussed blockchain; Nostr is attracting praise for its blend of social media and micropayments; France’s central bank governor calls for Europe-wide tokenization; Polkadot signs another big sports sponsorship deal, this time with Inter Miami; and we round up all the latest funding news, including Story Protocol’s $80 million haul in its Series B round.🔥 Enjoy the read and remember that sharing is caring! 🙏 #blockchain #web3 #crypto

As an advocate for "Connections That Matter," I truly believe in the power of building meaningful relationships that go beyond the surface. 😍 Personal branding plays a huge role in this—it's not just about how you present yourself professionally, but how you authentically connect with others on a deeper level. 🚀 💬 Join me at Connections That Matter on September 19th! 🗓 I’m super excited that I’ll be speaking at Connections That Matter next Thursday, September 19th, at TRUST SQUARE Zurich from 18:00 – 22:00. It’s going to be an evening full of inspiring and insightful discussions about networking and professional development. ✨ ➡ In my talk, “Leveraging Connections That Matter,” I’ll dive into how you can maximize the impact of your personal brand to grow your network and expand your career opportunities. 🙏 I’ll be joined by amazing professionals, including Mike Fritz, Sandra Roth, PhD, and Vanessa Lépine, moderated by Steph Baranya. They’ll cover topics like elevating your communication skills, expanding your professional network, and honing your presentation abilities. ⏰ Don’t miss out & sign up here to reserve your spot:  https://lnkd.in/drBzRjCF Can’t wait to see you there! 👋 #ProfessionalDevelopment #PersonalBranding #CareerGrowth #Networking

🌟How can you adjust your brand personality to appeal to different demographics?🌟 🎯 Know your audience: It’s all about understanding who you want to reach. Before expanding to new demographics, take the time to see how they align with your core brand identity. Are they a perfect fit or a potential clash? Define where your brand’s personality and emotional appeal truly lie. For example, Red Bull targets adventurous spirits 🏄♂️, while CELSIUS Holdings, Inc. speaks to health-conscious consumers 🧘♀️. Although the underlying product could appeal to both demographics, you can’t really be hyper masculine/dangerous and friendly/healthy at the same time. Ready to fine-tune your brand for maximum impact? 🚀 Let’s talk! 💬 #BrandStrategy #KnowYourAudience #Branding #TargetAudience #BrandPersonality #BusinessGrowth #MarketingStrategy #BrandIdentity #ConsumerInsights #BrandDifferentiation