Join us for the 15th Open Science event titled ‘’PMI Transformed: The past, present, and future of smoke-free products’’ on November 14 at 4:00 p.m. CET. Mark your calendars and CLICK ATTEND. Our panel of experts will: Reflect on the milestones from the research and development of our leading heated tobacco product and the expansion of our smoke-free product portfolio. Discuss the critical connection between science, product innovation, tobacco harm reduction, and product regulation. Answer your questions in a live Q&A. We hope we piqued your interest. #OpenScience #CompanyTransformation #IndustryTransformation #ProductInnovation #ProductResearch
Info
Philip Morris International: Delivering a Smoke-Free Future Philip Morris International (PMI) is a leading international tobacco company, actively delivering a smoke-free future and evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products. Since 2008, PMI has invested over $12.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. This includes the building of world-class scientific assessment capabilities, notably in the areas of pre-clinical systems toxicology, clinical and behavioral research, as well as post-market studies. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the companies’ IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS devices and consumables and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. As of June 30, 2024, PMI's smoke-free products were available for sale in 90 markets, and PMI estimates that 36.5 million adults around the world use PMI's smoke-free products. The smoke-free business accounted for approximately 38% of PMI’s total first-nine months 2024 net revenues. With a strong foundation and significant expertise in life sciences, PMI announced in February 2021 its ambition to expand into wellness and healthcare areas and aims to enhance life through the delivery of seamless health experiences. References to “PMI”, “we”, “our” and “us” mean Philip Morris International Inc., including its subsidiaries.
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Updates
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Adult smokers should be encouraged to quit smoking. So, we support strict regulation on combustible cigarettes. However, not everybody does quit, therefore, a different course of action that has the potential to benefit public health shouldn’t be ignored. Less harmful alternatives to cigarettes exist today. We ask governments to support access to these alternatives. More information ➡️ http://spr.ly/6048tbs1u #TobaccoRegulation #PublicHealth #TobaccoLaw
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Should policymaking be based on data? We believe so. At our recently held Open Science event, our Vice President Public Affairs, Nevena Crljenko, talked about the importance of science-based regulation. Watch an informative discussion here 👉 http://spr.ly/6043tbsRl #OpenScience #TobaccoRegulation #Policymaking #ScienceData
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At our Open Science event, our Chief Product Officer, Bin Li, emphasized the importance of having an innovation culture at PMI. That includes establishing psychological safety for our scientists and engineers to innovate. He believes that with innovation PMI is not only a product company, but a company based on science and technology. Curious to hear more? Take a look here 👉 http://spr.ly/6044tbsOs #OpenScience #ScienceInnovation #InnovationCulture #WorkCulture #ResearchInnovation
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It's a well-known fact that cigarette smoking is harmful and causes serious disease. Adult smokers can inhale half a trillion solid particles per cigarette. While it is absolutely clear that the best thing an adult smoker can do is to quit cigarettes altogether, so many don’t. Solving the problem of smoking is much more complex and requires many parties to come together. What it also requires is specific smoke-free product regulation, so adult smokers who do not quit would have access to these products as less harmful alternatives to continued smoking. A bit about that here ➡️ http://spr.ly/6048SeCQj #ScienceTruth #CigaretteProblem #TobaccoRegulation #ScienceCollaboration
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The statement that humans only use 10% of their brains is widely known. It’s a myth and proves how fast misinformation can spread. What are some other science facts that are in fact not facts at all? Stay tuned for more science facts debunked. #ScienceMisinformation #HumanBrain #BrainScience #ScienceMyth
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‘’We had to completely change the way we commercialize and be much more in touch with [adult] consumers to help them make the switch and the behavioral change that’s required to abandon cigarettes.’’ This year marks the tenth anniversary of the launch of our leading heated tobacco product. At our Open Science event, Moira Gilchrist took a moment to reflect on this exciting time a decade ago and emphasized the hard work of hundreds of people involved ➡️ http://spr.ly/6045tML49 #BehavioralChange #ProductAnniversary #OpenScience
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Our latest 2-year cross-sectional risk marker study on users of our leading heated tobacco product shows positive results compared with smokers. Study conclusions are additional evidence that strengthens the risk reduction potential of our leading heated tobacco product use in comparison with cigarette smoking 👉 http://spr.ly/6042SQbGG #ClinicalResearch #RiskMarkerStudy #CardiovascularResearch #ClinicalData
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‘’What we have seen in the last ten years is that different governments have taken different approaches.’’ Watch Nevena Crljenko explain how some governments recognize the science and potential of smoke-free alternatives to move adult smokers, who don't quit, away from cigarettes, while other governments take a different approach ➡️ http://spr.ly/6042tKHKs #OpenScience #TobaccoRegulation #GovernmentDecision