Gregario

¡Moderno vs. Tradicional en #Latinoamérica! ¿Cómo se divide la participación de estos canales en la región y cómo evolucionará en cada uno de los mercados y por qué? Esta es una pregunta muy interesante y que afecta directamente a las empresas de #consumomasivo en la definición de sus estrategias. En el caso del #canaltradicional, esto requiere definir múltiples variables como por ejemplo: 🚛 Distribución: Directa, indirecta o híbrida? 🫛 Cobertura: La cantidad de clientes a los que se llegará no es trivial, ya que una de sus características es que es un canal altamente atomizado. 🧻 Formatos: Los formatos en el tradicional deben ser más pequeños, en este canal el precio es fundamental. Estas son solo algunas de las definiciones que hay que considerar para desarrollar una estrategia en el canal tradicional, que por lo demás vemos que es un canal que tiene GRANDES oportunidades de ser desarrollado.

How iFood is Shaping Brazil’s Food Delivery Market part 1. Diego Barreto - CEO at iFood our new guest of Boolanga Business Talks! Watch now here: https://lnkd.in/du5iJeVq In this episode, we sit down with Diego Barreto to explore the incredible journey behind one of Brazil’s largest food delivery platforms. We uncover iFood’s origins dating back to 2011 and dive into the company’s innovative strategies in the competitive Brazilian market. Hear firsthand insights on how iFood is capitalizing on growth opportunities, including the promising grocery delivery sector, which remains largely underserved in Brazil. Diego also shares a unique perspective on iFood’s average customer profile and the creative ways they engage users to drive loyalty. From analyzing the key pillars of success in food delivery to discussing daily, weekly, and monthly metrics, we gain a comprehensive look at how iFood continuously adapts and scales—even with an impressive market share of over 10,000 restaurants and tens of thousands of couriers. Don't forget to like, comment, and subscribe to our Boolanga Business Talks channel to stay up-to-date on our latest episodes featuring industry leaders, executives, investors, and experts from the food tech, restaurant tech, e-commerce, and last-mile delivery industries.

How iFood is Shaping Brazil’s Food Delivery Market part 1. Diego Barreto - CEO at iFood our new guest of Boolanga Business Talks! Watch now here: https://lnkd.in/du5iJeVq In this episode, we sit down with Diego Barreto to explore the incredible journey behind one of Brazil’s largest food delivery platforms. We uncover iFood’s origins dating back to 2011 and dive into the company’s innovative strategies in the competitive Brazilian market. Hear firsthand insights on how iFood is capitalizing on growth opportunities, including the promising grocery delivery sector, which remains largely underserved in Brazil. Diego also shares a unique perspective on iFood’s average customer profile and the creative ways they engage users to drive loyalty. From analyzing the key pillars of success in food delivery to discussing daily, weekly, and monthly metrics, we gain a comprehensive look at how iFood continuously adapts and scales—even with an impressive market share of over 10,000 restaurants and tens of thousands of couriers. Don't forget to like, comment, and subscribe to our Boolanga Business Talks channel to stay up-to-date on our latest episodes featuring industry leaders, executives, investors, and experts from the food tech, restaurant tech, e-commerce, and last-mile delivery industries.

¿Se acabaron las compras online de #supermercado tras la pandemia? ¡Todo lo contrario! Debido a la conveniencia que entrega este formato a un cliente que cada vez tiene menos tiempo, esta categoría sigue creciendo consistentemente. Y esto está siendo impulsado fuertemente por Apps de #Delivery y #MarketPlaces, además de los propios supermercados que siguen mejorando sus despachos y puntos de retiro. ¿Te has dado cuenta Mercado Libre o PedidosYa ha estado haciendo mucha publicidad para que hagas tus compras de supermercado ahí? Precisamente este tipo de players, al igual que Uber eats (ex cornershop), están hoy compitiendo mano a mano con los propios supermercados como una opción alternativa de despacho, ayudando así a expandir la compra online de esta categoría que lentamente sigue ganando market share vs la compra física, y entregando una mejor propuesta en experiencia y #conveniencia. Como dato la venta online de supermercados en China (el país más digital del mundo) pesa 15%, y se espera que siga creciendo 10,5% anual por los próximos años. Fuera de Meli y algunas empresas de FMCG, ¿Está el resto de las empresas de Latinoamérica adaptándose a estos cambios? #nexittyconsulting #supermercadoonline #egroceries #digitalstrategy #digitalcapabilities #conveniencia #ecommerce #omnicanalidad Fuente: https://lnkd.in/e9rM9BMw #mercatus

Desde hoy, en Chile, pide un Rappi y viaja en Cabify como un Pro. Estamos muy contentos de anunciar la alianza estratégica que hemos hecho con Cabify en Chile. Esto permitirá que los usuarios de ambas empresas vean mejoradas sus propuestas de valor gracias a beneficios cruzados que hemos implementado entre ambas plataformas. Desde este mes, todos los usuarios de Rappi tendrán beneficios en Cabify que van hasta el 20% de descuento en 10 viajes al mes, según su nivel de membresía Pro. Por otro lado, todos los usuarios de Cabify, tendrán desde 1 a todos sus envíos gratis en Turbo y/o restaurantes, según su nivel en Cabify Club al acceder a una membresía Pro Gratis. Agradezco a todo el team Cabify que hizo esto posible, en especial a: Alvaro Pasquez, Franco Bevilacqua, Sergio Saldias, Javiera Sánchez Bruna, María José Castro Au y a todo el equipo Rappi: Pablo Harari, Guillermo Thompson Ansieta, Analía Ferreiro (She/her), Christian Wagener, Juan Nicolas Moreno Galindo, Lucas Campos Para los usuarios de Rappi que quieran conocer más, los invito a visitar el link en el primer comentario. #PideUnRappiViajaComoUnPro #delivery #mobility #strategic #partnership

Melda Hamarat - Global Head of E-commerce at Unilever: The Evolution of FMCG Delivery: Dark Stores, Aggregators, and Retailers Watch full episode on YouTube - Boolanga Business Talks

Global Food Delivery Giants Navigate Economic Disparities The global food delivery market, influenced by population dynamics and economic disparities, presents vast yet uneven opportunities for companies. With a world population of 8 billion and a global GDP of $100 trillion, food delivery companies must strategically navigate different markets, as reported by Peter Backman for Food on Demand. Major players like Uber Eats, serving 2.9 billion people across 77 countries, balance high-value orders in wealthy countries with growth potential in developing markets. Delivery Hero (which includes Glovo and talabat) operates in 79 countries, focusing more on emerging markets, positioning for future growth despite lower current profitability. DoorDash and Just Eat Takeaway.com target affluent markets, betting on higher order values but possibly limiting expansion in less wealthy regions. Grab exemplifies a regional strategy in Southeast Asia, capitalizing on its large, digitally growing population despite lower consumer spending. Regional players like iFood (Latin America) and Meituan (China) demonstrate the power of local knowledge and partnerships, achieving significant market share by tailoring services to regional needs. As super apps blend delivery with other services like ride-hailing and financial products, companies maximize customer lifetime value in lower-GDP markets. Meanwhile, industry consolidation continues, with larger players acquiring smaller competitors for operational efficiencies. Ultimately, food delivery giants' success will depend on adapting to diverse economic landscapes, embracing innovation, and optimizing operations amid challenges like labor issues and regulatory pressures." Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.

Buscamos personal (#hiring) para el cargo de KAM Sr Trade Marketing en Las Condes, Santiago Metropolitan Region. Solicita hoy el empleo o comparte esta publicación con tu red.

DoorDash Now Helps Restaurants Create Custom Mobile Apps for Ordering DoorDash is taking a significant step in empowering restaurants by offering custom mobile app solutions designed to streamline operations and enhance customer engagement. This new initiative allows restaurants to create their own branded apps that integrate directly with their point-of-sale (POS) systems. Orders placed through these apps are seamlessly processed, with deliveries handled by DoorDash Dashers, while customers also have the option for in-store pickup. Beyond simplifying the ordering process, these mobile apps help restaurants build lasting relationships with customers. The apps come equipped with features like loyalty programs, push notifications, and the ability to run promotional campaigns. Jaclyn Bambino, Chief Brand Officer of the fast-casual restaurant chain 3Natives, praised the benefits of this approach, noting that “Mobile app customers reorder 71% more frequently than web customers.” This demonstrates the strong potential for increasing repeat business through app-driven interactions. The custom app offering is part of DoorDash's broader Commerce Platform, which provides a suite of tools aimed at improving restaurant operations and customer satisfaction. In addition to the mobile app solution, DoorDash has introduced several other innovative features. Prabir Adarkar, President and COO of DoorDash, emphasized that the Commerce Platform is designed to give merchants comprehensive control over customer interactions, whether online, over the phone, or in-store. By offering these tailored tools, DoorDash is enabling restaurants to improve operational efficiency while fostering stronger relationships with their customers. As the food industry continues to evolve, DoorDash's new offerings are equipping restaurants to better meet the demands of modern consumers, setting a new standard for innovation in the food delivery and dining experience. Stay ahead with the latest in food delivery news from the weekly Boolanga Bites newsletter, brought to you by Boolanga Business. Sign up for our LinkedIn newsletter now to receive weekly updates directly to your inbox every Monday.