Borderless Marketing Group | BMGROUP

The MASO Tombola, the biggest event in African solidarity? 1/2 Every year, RENAPROV FINANCE SA organizes a major tombola, during which mutual members of the Mutuelle d'Assistance et Solidarité (MASO) can win a wide range of prizes. To publicize this event, the advertiser contacted us to prepare a poster campaign for the city of Yaoundé. We produced a series of 3 posters inviting mutualists to take part in the MASO ACTE 4 tombola, with the messages “WILL YOU BE THE NEXT WINNER? “RENAPROV INVITES YOU TO THE GREAT MEETING OF SOLIDARITY”. What do you think of this poster? How would you have executed this campaign?

#ALERTEREA. Selon ORISHA HEALTHCARE, dans votre centre de santé, l’expérience patient est constituée de l’ensemble des interactions qu’un patient a avec votre personnel médical et les installations tout au long de son parcours de soins. De la prise de rendez-vous à la sortie du centre et au suivi post-consultation, elle inclut toutes les actions, échanges et ressentis, le vécu du patient en somme. Ayant conscience de l’enjeu de ce dernier, nous avons conçu pour notre client le COMPLEXE HOSPITALIER LA MAMU, un livre de coloriage afin que les enfants n’aient plus peur de l’hôpital et qu’ils s’y sentent comme chez eux. Nous vous présentons donc STEPHYNOURS, un des médicaments disponibles lors des rendez-vous de vos Bout’choux avec leur pédiatre. #Expériencepatient #enfants #pédiatrie #marketinghospitalier #marketingexpérienciel

Loyal employees are assets, not liabilities! If you're a business leader driven by innovation, you've probably already read these two quotes from Richard Branson: “Train people well enough that they can leave, treat them well enough that they won't want to.” “Take care of your employees and they'll take care of your company. It's as simple as that.” It's with this vision that many business promoters set up in Cameroon every year, but do the results necessarily follow? We've encountered a number of difficulties along the way, but we have to admit that federating human resources around a vision is the most important challenge of our experience. Our observations following our experience (which remains largely positive) are as follows: - Employees are more invested in companies that don't pay them on time. - Employees don't necessarily believe in the code of professional honor. - Micro management is a language they like to flirt with - Employees have difficulty defending their work - Employees don't always think about career development - Employees don't see new agencies as companies in which they can make a career (I'm here too, until I find something better). Being creative consultants by profession, we put the problem on our famous creativity table and dissected our difficulty, understood it and decided to reposition ourselves using HRM (Human Resource Marketing) to build an attractive and coherent employer brand and define actions that would enable us to train this generation that just wants to be supported and accompanied. We continue to believe in our vision, as our failures have enabled us to refine our HR strategy, which is now better adapted to the local job market. We believe in the young people with whom we work, and we are ready to invest our resources in young people, teaching them to work as professionals who can become part of America's Fortune 100. We invite you, if you wish, to share your experience with us and share the techniques and strategies that have helped you build a strong and committed HR force, looking to the horizon of your brand/company.

Rejoignez la révolution créative, rejoignez BORDERLESS en tant que Community Managers. Join the creative revolution, join BORDERLESS as Community Managers. #creatives #communitymanager #socialmediaenthusiast

African Youth has potential! Yes, you read that right. African Youth is one of the most eager for progress, beauty, comfort and innovation. They dream and know they have the right to do so, because some pioneers and ambassadors of these dreams have shown them that they "can" (Hello Rebecca Enonchong, FREng Moulaye TABOURÉ Kahi Lumumba Bertrand MBOUCK Youssouf CARIUS and many others). As a company, and above all as an African brand, our duty is to accompany the African Youth throughout the empowerment process, guiding them along the path of leadership, professionalism, rigor, constant questioning and the relentless quest to surpass oneself. Whatever their passion, expertise or dream. In the next few hours, we'll be presenting a program we've put in place to unleash the potential of young people in search of direction, inspiration and fulfillment. Young people who need only a word of encouragement, an action directed at them, a "program" dedicated entirely to their development and their quest for professional maturity, to reveal the best possible version of themselves. Join us in taking the most ambitious of youths - our youth - to the top!

REJOIGNEZ LA TEAM, DEVENEZ BORDERLESS !!!

HI GRAPHIC DESIGNERS, WE ARE HIRING !!!

💸 Maximizing ROI with Paid Advertising Campaigns 💸 Maximizing ROI with paid advertising campaigns is essential for driving business growth and ensuring effective use of your marketing budget. Here’s how to achieve this: Set Clear Objectives: Establish specific, measurable goals for your advertising campaigns. Whether you aim to increase brand awareness, drive traffic, generate leads, or boost sales, clear objectives guide your strategy and measurement. Audience Segmentation: Identify and target your ideal audience segments. Use detailed demographics, interests, behaviors, and past purchase data to create precise audience profiles. Effective targeting ensures your ads reach the right people, increasing the likelihood of conversions. Create Compelling Ad Creatives: Develop high-quality, visually appealing ads with compelling copy. Your ads should immediately capture attention and clearly communicate your value proposition. Use strong calls-to-action to drive user engagement. A/B Testing: Conduct A/B tests to determine the most effective elements of your ads. Experiment with different headlines, images, ad formats, and targeting options. A/B testing helps identify what resonates best with your audience. Optimize Landing Pages: Ensure your landing pages are optimized for conversions. They should load quickly, be easy to navigate, and have a clear call-to-action. A seamless user experience on your landing pages can significantly boost your conversion rates. Continuous Monitoring and Adjustment: Regularly monitor your ad performance using analytics tools. Track key metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA). Use these insights to make data-driven adjustments and optimize your campaigns. Budget Allocation: Manage your budget effectively by allocating more resources to high-performing ads and adjusting or pausing underperforming ones. A flexible budget strategy helps in maximizing ROI. Retargeting Campaigns: Implement retargeting strategies to re-engage users who have shown interest in your brand but haven’t converted. Retargeting can significantly increase your conversion rates by bringing potential customers back to your site. By adopting these strategies, you can ensure that your paid advertising campaigns are efficient, cost-effective, and yield the highest possible return on investment. #PaidAds #ROI #DigitalMarketing #Advertising #BeBorderless

📱 Creating Engaging Social Media Content 📱 Creating engaging social media content is vital for building a strong online presence and fostering meaningful connections with your audience. Here are some key strategies: Understand Your Audience: Tailor your content to meet the needs and interests of your target audience. Conduct market research to gain insights into their preferences and challenges. Visual Excellence: Use high-quality visuals to capture attention. This includes images, videos, infographics, and animations. Visual content is more likely to be shared and remembered. Compelling Storytelling: Tell authentic stories that resonate with your audience. Share behind-the-scenes content, customer success stories, and personal experiences to humanize your brand. Engagement-Driven Posts: Create posts that encourage interaction. Use polls, questions, quizzes, and live sessions to engage your audience and foster a sense of community. Consistency is Key: Establish a consistent posting schedule. Regular updates keep your audience engaged and help build trust over time. Leverage User-Generated Content: Highlight content created by your followers and customers. This not only boosts engagement but also builds a sense of community and trust. Provide Value: Offer valuable content that educates and informs. Share tips, industry insights, and how-to guides to position your brand as a thought leader. Utilize Hashtags: Incorporate relevant hashtags to increase the reach of your posts. Branded hashtags can also help create a cohesive brand presence. Analyze and Adapt: Regularly review your social media analytics to understand what content performs best. Use these insights to refine your strategy and improve engagement. By implementing these strategies, you can create social media content that captivates your audience, fosters engagement, and drives business growth. #SocialMedia #ContentCreation #DigitalMarketing #Engagement #BeBorderless

🌟 The Importance of Branding in a Competitive Market 🌟 In today’s competitive market, strong branding is not just beneficial—it’s essential. Here’s how effective branding can impact your business: Differentiation: A unique brand identity helps you stand out in a crowded marketplace. It highlights your unique value proposition and makes your business memorable, setting you apart from competitors. Trust and Loyalty: Consistent, authentic branding builds trust with your audience. When customers resonate with your brand’s values and personality, they are more likely to be loyal and become advocates for your business. Recognition and Recall: Effective branding enhances recognition and recall. A strong brand, characterized by a memorable logo, tagline, and visual elements, ensures customers remember your business and recognize it across various touchpoints. Emotional Connection: Branding creates an emotional bond with your audience. Brands that align with customers’ values and lifestyle choices foster deeper engagement and loyalty, encouraging repeat business. Perceived Value: A well-established brand can command a premium price. Customers often perceive branded products or services as higher quality, adding value to your offerings and allowing you to charge more. Competitive Advantage: Strong branding gives you a strategic edge in a competitive market. It attracts and retains customers, helps navigate market changes, and responds to competitive pressures effectively, supporting sustained growth and success. Investing in your brand is investing in your future. By crafting a compelling brand identity and consistently delivering on your brand promise, you can achieve long-term success in a competitive environment. #Branding #BrandIdentity #MarketingStrategy #BusinessGrowth #BeBorderless