MMR Research

“New business models are reshaping product testing - but it has to be done in the right way.” – Nick Graham As innovation accelerates, traditional testing methods are being replaced by smarter, faster, and more agile approaches. Curious about what’s next? Dive into this episode of Impact Makers for more insight, or discover how our @Product Hub platform is redefining testing for the Discovery Era. 🎧 Tune in to the episode: https://hubs.la/Q02_3w-Y0 👉 Explore Product Hub: https://hubs.la/Q02_3nZS0

Big congratulations to Tasneem Dalal, our Customer Success Director for being named a finalist on the Greenbook Future List. From building out our customer success function and raising our profile at conferences to working with global clients on product testing programs that deliver competitive advantage, she's been making an impact since day one.   A well-deserved recognition - well done, Tas! 👏 MMR Research

Snacking is no longer a pit stop; it’s a journey. From packaging that invites interaction to textures that crunch with flavor, brands are engineering every detail for maximum impact. This new era of snacking isn’t just about eating - it’s about feeling. Dive into the world of multisensory experiences in our blog 👉 https://hubs.la/Q02-lLN90

What an incredible few days at #TMRE2024! This event captured where our industry is heading—game changing technologies paired with deeply human insights!! ✨ Key Highlights: 1️⃣ A Century of Curiosity, A Future of Innovation Kirti Singh from Procter & Gamble introduced “Data Labels” (like nutrition labels for datasets), a brilliant step toward transparency in AI-driven insights. 2️⃣ AI Meets Human Truth AI isn’t replacing us—it’s amplifying creativity and intuition, helping us make faster, better decisions. 3️⃣ Action Over Information Stefania Gvillo of Domino's reminded us: insights alone aren’t enough. The real impact is in driving action through clear, tailored messages. 4️⃣ The Experience Economy Ericka Podesta McCoy highlighted the power of personalization (76% of consumers expect it). It’s not just about data—it’s about emotion. TMRE 2024 was a reminder of why I love this industry. We’re finding the balance between cutting-edge tech and the human connections that make insights meaningful. Another unforgettable highlight was the puppy cuddle break, courtesy of Appinio! 🐶 #ConsumerInsights #MarketResearch #Innovation

Ready to make an impact? Join our team, the global leader in sensory and consumer research, supporting our Global Sensory Department for a 15-month contract. Why You? - People-first, collaborative, and thrive in global environments. - Excited to support a team working with the world’s top food & drink brands. Why MMR? - 90% employee satisfaction. - A trusted, innovative, and fast-growing company. Ready to bring your HR expertise to the global stage? Apply now 👉 https://hubs.la/Q02-TCR10

Ever tried a pickle-flavored chip? 🥒. With Mainstream Weird, the snack aisle is getting wonderfully unpredictable. Unconventional flavors and textures are reshaping what we think of as ‘snackable’. Discover what’s driving this quirky trend and many more in our Growth Spaces Quarterly Edition Two eBook: https://hubs.la/Q02-w7Sx0

In Episode Five of Impact Makers, we dive into the age of adventurous consumers and bold innovation. Your hosts, Andrew Wardlaw and Caitlin McLean unravel what’s driving discovery in 2024, along with guests such as Nick Graham, Ex Insights & Analytics Lead for Mondelēz and PepsiCo, Shania Wilson from Together Agency, MMR’s sensory experts, Monika Bagle, Fiwany Wijaya, and Rachel Smith. This episode is packed with insights on balancing innovation and renovation. 🎧 Tune in now: https://hubs.la/Q02-wd590

At MMR, growth is a constant. Our tailored development programs are designed to meet the unique needs of every individual and team, from sharpening technical skills to cultivating leadership excellence.   Ready to thrive with us? Connect with our recruitment team today: s.robinson@mmr-research.com

“We need to recognize innovation’s value - not just from a consumer standpoint, but as a growth driver for businesses.” – Nick Graham In Impact Makers Episode Five, Nick reflects on his experience at Mondelez and PepsiCo, explaining why balancing core renovations with bold innovations is key to staying competitive. Learn how your brand can thrive in the Discovery Era by tuning in 🎧 https://hubs.la/Q02-vyZF0

Product Hub is the game-changer CPG brands need! Leveraging MMR Research's decades of expertise, our platform streamlines testing and uncovers insights to shape your next launch. Stay ahead of the curve - discover Product Hub today: https://hubs.la/Q02Xg4yy0 #ProductTesting #Innovation #ConsumerEngagement #CPGLeaders #ProductInsights