We are a marketing agency, specialized in the design, manufacturing and distribution of innovative customized displays solutions. With over 23 years of worldwide experience, Diforma Group is a strategic merchandising products c partner for the strategy of worldwide FMCG companies. Diforma in Store support clients of all sizes connect with consumers at the early stage and “The First Moment of Truth (FMOT)” in the store by offering disruptive display solutions. Our goal is enabling our clients to optimize the sales rotation of their products by providing game-changing experiences to their brand´s shopper. Our service includes: in house designs, estimating, prototyping, manufacturing, finishing, assembly, packaging, warehousing, shipping organisation and after-sales service. This enables Grupo Diforma to be one of the top full-service P.O.P manufacturers in the Caribbean market and in south and central America.
Enlace externo para GRUPO DIFORMA S.A
Cra 90 No. 17B - 39
Bodega 27
Bogota D.C, CO
1701 Sunset Harbor Dr
Apt 706
Miami Beach, Florida 33139, US
Hoy como parte de los talleres educativos de MIDA se presentó el tema Estratégias de "Trade Marketing & Category Management" dirigido por Maria Ximena Santos (CEO Grupo Diforma), gracias a la gran cantidad de participantes que se conectaron y apoyaron este evento. Muchas Gracias! Sigan pendientes a las publicaciones de los próximos eventos. MIDA Puerto Rico GRUPO DIFORMA S.A
Customer Experience. Marketing strategy. Innovation speaker and Executive Coach. Design Thinking Methodology. LEGO SERIOUS PLAY Facilitator.
Trends in Design Thinking Methodology for the Second Half of 2024 🚀 Design Thinking continues to evolve, and in the second half of 2024, we see several emerging trends transforming how organizations approach innovation and problem-solving. Here are some of the most notable: Integration of Artificial Intelligence and Design Thinking AI is a game-changer, allowing for faster and more precise data collection and analysis. In Design Thinking, this translates into a better understanding of user needs and the generation of more innovative ideas. AI tools are being integrated into all phases of the process, from research to prototyping. Emphasis on Sustainability Sustainability is not just a trend but a necessity. Design Thinking teams are incorporating sustainable design principles to create solutions that not only meet user needs but are also environmentally responsible. This includes using eco-friendly materials, designing for a circular economy, and creating products with a lower carbon footprint. Remote Design Thinking and Global Collaboration Remote collaboration is here to stay. Digital tools allow teams worldwide to work together in real-time. Platforms like Miro, Figma, and Mural are revolutionizing how teams collaborate, enabling more effective co-creation regardless of geographic location. Focus on Inclusion and Diversity Organizations are recognizing the importance of diversity and inclusion in their design teams. This not only enriches the creative process but also ensures that solutions are more equitable and accessible to a global audience. Inclusion is being integrated into every stage of Design Thinking, from research to implementation. Rapid and Agile Prototyping Speed is crucial in today's world. Rapid prototyping, supported by technologies like 3D printing and digital prototyping tools, is allowing teams to iterate faster and arrive at viable solutions in less time. This agility is essential to remain competitive in a constantly changing market environment. Enhanced User Experiences with Augmented and Virtual Reality AR and VR technologies are providing new ways to interact with and experience prototypes. These technologies allow designers and users to visualize and test products in virtual environments, improving the ability to identify and solve problems before final production. The second half of 2024 promises to be an exciting period for Design Thinking. The combination of advanced technology, a focus on sustainability and inclusion, and new forms of collaboration are taking the methodology to new heights. It is an incredible time to be part of this field and see how these trends transform the way we create and solve problems! What do you think of these trends? How are you integrating any of them into your work? Share your experiences in the comments!
Customer Experience. Marketing strategy. Innovation speaker and Executive Coach. Design Thinking Methodology. LEGO SERIOUS PLAY Facilitator.
Amazing experience at the marketing event in Miami last month, the B2B Marketing Expo! 🔥 I had the privilege of diving into a sea of innovation, knowledge and connections in the world of B2B marketing. From inspiring talks to impactful demonstrations, every moment was an opportunity to learn and grow. I met passionate professionals, explored the latest trends, and discovered new ways to boost our marketing strategies. Here are some photos that capture the excitement and energy of the event! 📸 Thank you to everyone who made this experience an incredible source of inspiration! I'm already looking forward to the next event! #B2BMarketing #Networking #Innovación #MiamiMarketingExpo 🌟